Managing Multiple Brands
Juggling multiple brands is tricky and has tripped up even some of the world's top companies, from Levi Strauss to Mazda. So how do successful companies make it work? Read more
Managing Multiple Brands
How to Make it Big in Texas
Dallas-based serial entrepreneur Chad Willis co-founded a $44 million oil company that he runs and has ownership in 14 other companies. He's 31 years old. Read more
How to Maintain Brand Consistency Across Product Lines
With a diversity of products, how do you keep your brand name pure? It's all about who your brand resonates with and why. Read more
How I Did It: Sidney Frank, founder, Sidney Frank Importing
"I wanted to be a billionaire," says the man responsible for your Jägermeister headache. At age 85 he stunned the liquor industry by getting his wish. Read more
Choosing the Best Color for Your Business
The aesthetic of your product and its labeling can have a huge impact on sales. If you're DIY branding, here's how to find the right colors. Read more
Recent Managing Multiple Brands Articles
No Vacancy at the Hotel Brodsky
By the time Norm's new hotel opens, it will have been booked for the next three years, and therein lies an important lesson for any entrepreneur. Read more
The NBA's Real Business Problem: Excess Capacity
Professional basketball is run by smart businesspeople. So why do they think they're exempt from the law of supply and demand? Read more
The Secrets of Successful Co-brands
Brands are judged by the company they keep. These partnerships are innovative because they are fresh, unexpected, and also increase awareness. Read more
Reinventing the Town Square
Jonathan Butler and Eric Demby knew they were on to something when they opened the Brooklyn Flea back in 2008 and 20,000 people showed up. This month they in... Read more
The Perils of Expansion
"I basically opened a restaurant a year for the past five years and I can honestly say I regret it," says one restaurateur. Read more
How Grasshopper Grows By Creating New Companies
The virtual voicemail systems provider is using spin-offs to reach its goal of serving one million small businesses. Read more
Inc. 5000 Applicant of the Week: Kimpton Hotel and Restaurant Group
The pioneer of boutique hotels continues to grow through stellar customer care and eco-friendly practices. Read more
How I Did It: Butch Stewart of Sandals Resorts
Never enough swim-up bars. Read more
Entrepreneur of the Year, 2007: Elon Musk
Electric sports cars. Solar power. Space travel. Finally, an entrepreneur who's not afraid to think really, really big. Read more
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