Managing Multiple Brands




Recent Managing Multiple Brands Articles

The Secrets of Successful Co-brands

Brands are judged by the company they keep. These partnerships are innovative because they are fresh, unexpected, and also increase awareness.  Read more

Reinventing the Town Square

Jonathan Butler and Eric Demby knew they were on to something when they opened the Brooklyn Flea back in 2008 and 20,000 people showed up. This month they in...  Read more

The Perils of Expansion

"I basically opened a restaurant a year for the past five years and I can honestly say I regret it," says one restaurateur.  Read more

How to Maintain Brand Consistency Across Product Lines

With a diversity of products, how do you keep your brand name pure? It's all about who your brand resonates with and why.  Read more

How to Master Multiple Brand Management

Juggling multiple brands is tricky and has tripped up even some of the world's top companies, from Levi Strauss to Mazda. So how do successful companies make...  Read more

How to Make it Big in Texas

Dallas-based serial entrepreneur Chad Willis co-founded a $44 million oil company that he runs and has ownership in 14 other companies. He's 31 years old.  Read more

How Grasshopper Grows By Creating New Companies

The virtual voicemail systems provider is using spin-offs to reach its goal of serving one million small businesses.  Read more

Inc. 5000 Applicant of the Week: Kimpton Hotel and Restaurant Group

The pioneer of boutique hotels continues to grow through stellar customer care and eco-friendly practices.  Read more

How I Did It: Butch Stewart of Sandals Resorts

Never enough swim-up bars.  Read more

Entrepreneur of the Year, 2007: Elon Musk

Electric sports cars. Solar power. Space travel. Finally, an entrepreneur who's not afraid to think really, really big.  Read more

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