Managing Multiple Brands


How I Did It: Sidney Frank, founder, Sidney Frank Importing

"I wanted to be a billionaire," says the man responsible for your Jägermeister headache. At age 85 he stunned the liquor industry by getting his wish.

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Brand New

Will this start-up be able to keep changing its brands to keep up with the ever-changing beverage market?

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Can't We Have Another?

When to launch a second brand. Plus: The ins and outs of outsourcing.

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Recent Managing Multiple Brands Articles

How I Did It: Butch Stewart of Sandals Resorts

By As Told To Stephanie Clifford |  Apr 1, 2008

Never enough swim-up bars.  Read story

King Ink

By Max Chafkin |  Nov 1, 2007

Tattoos are everywhere. But the tattoo business has yet to outgrow its outlaw roots. Mario Barth aims to change that. His goal: to build the Starbucks of tat...  Read story

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