Managing Multiple Brands

King Ink

By Max Chafkin | Nov 1, 2007

Tattoos are everywhere. But the tattoo business has yet to outgrow its outlaw roots. Mario Barth aims to change that. His goal: to build the Starbucks of tat... Read more

Hatching New Revenue Streams [Video]

By Nadine Heintz and Rod Kurtz | May 30, 2006

Associate editor Nadine Heintz explains how the maker of Marshmallow Peeps, the colorful Easter candy, learned to cash in on its cult following -- and how... Watch video

How I Did It: Sidney Frank, founder, Sidney Frank Importing

By Sidney Frank | Sep 1, 2005

"I wanted to be a billionaire," says the man responsible for your Jägermeister headache. At age 85 he stunned the liquor industry by getting his wish. Read more

Can't We Have Another?

Jun 1, 2004

When to launch a second brand. Plus: The ins and outs of outsourcing. Read more

Brand New

By Christopher Caggiano | Apr 1, 1997

Will this start-up be able to keep changing its brands to keep up with the ever-changing beverage market? Read more