Managing Technology




Recent Managing Technology Articles

The Hack That Helped Launch a Company

Start-up Voyager Mobile got hacked--and wound up tripling the media attention for its launch.  Read more


To Groupon or Not To Groupon? Do This First

Understand your customers--and the possible return, if any--before you make a Groupon-like offer.  Read more


Why Gotham Dream Cars Founder Ignores Traditional Media

Noah Lehmann-Haupt, founder of Gotham Dream Cars, a luxury car rental company, focuses exclusively on targeted Internet marketing.  Watch video


6 Marketing Techniques for Every Entrepreneur

Tools and advice from Neil Patel, co-founder of KISSmetrics, and Scott Gerber, founder of the Young Entrepreneur Council.  Watch video


4 Tech Mistakes That Can Bring Down Your Business

You're no IT person--you have a business to run!--but you can't afford to get these technology decisions wrong.  Read more


Email Marketing: 7 Mistakes NOT to Make

We've sent more than 1.5 billion emails since launching five years ago. We've made a few mistakes--and learned some vital lessons.  Read more


Big Data Saved My Company (and Gave Me a Second Shot at Google)

Using data, Turn is revolutionizing the way marketers advertise. In the process, it has to head off Google.  Read more


Get Website Users to Stay Longer: 7 Tips

Advice from Emerson Spartz, founder of Spartz Media, and Scott Gerber, founder of the Young Entrepreneur Council.  Watch video


Business Blogs Face Big Changes

Blogs used to be a valuable way for entrepreneurs to develop, and communicate with, a business or industry community. Sadly, those days are gone.  Read more


Rdio: Great Music, for a Price

The founders of Skype and Kazaa have moved onto their next digital venture: Rdio, a streaming music service. Will listeners subscribe?  Read more