Managing Technology


Recent Managing Technology Articles

Winners & Losers of the Next 10 Years 

The futurist and founder of InfoSpace and inome makes some bold predictions about the landscape of tech 10 years out  Watch video

The Next Big Thing in Ads

With the help of NFC-enabled smartphones, ads are getting even more interactive. But are they right for your company?  Read more

Naveen Jain: On Innovation & Entrepreneurship 

Inc.'s Scott Gerber and Naveen Jain, the futurist and founder of InfoSpace and inome, go deep on innovation, passion and the hardest lessons entrepreneurs ca...  Watch video

8 Things Wrong with Your Google AdWords Campaign

You may think you're getting good value from your paid Google AdWords campaign, but chances are you could be doing better. Here's why.  Read more

The Perfectly Optimized Press Release

If you want your press release to pop on search engines, hence increasing brand exposure and referral traffic, use these five easy tips.  Read more

How Social Media Shapes the Conversation Around Israel & Hamas

The Israel Defense Forces sophisticated approach to social media positions Israel as a defensive actor in the conflict in Gaza--and shows the power of the me...  Read more

Don't Delete Negative Comments. Say 'I'm Sorry' 

Dave Kerpen, CEO of Likeable Media, explains how to best handle customer complaints made public on social media.  Watch video

Windows 8: The Next Frontier for App Developers

Pundits are skeptical about the future of Microsoft's operating system, but there are three reasons why it's a big deal for software entrepreneurs.  Read more

Say Hello to the One-Size-Fits-All Website

You could drive yourself crazy trying to build different versions of your website to fit every screen. Or you could try this strategy.  Read more

Holiday Gift Guide: What to Get Your Staff

Scrounging around for holiday gift ideas? Look no further. Here are seven things your employees will actually want to keep.  View slideshow

Entertain Your Audience: 3 Essentials of Compelling Videos 

Kevin Daum, author of Video Marketing for Dummies, says a good story is just one aspect of a memorable video.  Watch video

The Difference Between Earned and Owned Media

Here's the basics on where your content appears online and how to position yourself as an industry thought leader.  Read more

Build Your Blog Traffic: 12 Rules

Learn what it takes to build up your blog readership from a master blogger with over a million hits each month.  Read more

6 Tips for a Perfectly Timed Facebook Post

To ensure your Facebook posts reach the most people, timing is everything. Here are some tips for getting it right.  Read more

Atavist Almost Pulled the Plug Before It Raised Money From Eric Schmidt & IAC 

Atavist CEO and editor Evan Ratliff explains how Atavist navigated the early years.  Watch video

5 Myths of Video Marketing (& How to Overcome Them)

Are you making the most of your online video program? Here are five big misconceptions you should avoid along with effective remedies.  Read more

Using Social Media to Reach a Niche Market

Instead of reaching the masses with your social media campaign, hone in on your target customers with the content they need. Here's how one sole proprietor d...  Read more

5 Apps That Make QuickBooks Better

You're already using QuickBooks. Check out five ways to get more mileage out of it.  Read more

4 Problem-Solving Analytics Tools

Buried deep in your data are all kinds of clues you need to strengthen your business. Here's how to uncover them.  Read more

2 Tools That Turn Customers Into Cheerleaders

Incentivizing current customers to buy more and bring in new business is a huge opportunity you can't miss.  Read more

4 Ways to Take Advantage of Facebook Mobile Ads

You're a few clicks and a few dollars away from reaching customers on Facebook mobile. Here are four simple ways to do so.  Read more

Don't Let Your Blog Get You in Trouble

Think the First Amendment protects you and your business when you write about yourself? Not exactly. Here's what you need to know to cover your legal bases.  Read more

Secret to Video That Drives Traffic (& Business) 

Don't just produce a video about your company executives, says Alison Provost, founder of video company TouchStorm. Do something else entirely.  Watch video

5 Steps to Social Media Strategy for Novices

Have you been avoiding social media because you don't know where to start? Here are five steps for a strategy in social.  Read more

8 Ways to Find the Best Long-Tail Keywords

Here are some simple and effective ways to identify the kind of keywords that keep the traffic coming.  Read more