4 Ways to Win the Holiday Shopping Wars
Holiday retail sales are expected to rise. But with big box retailers battling over who can offer the lowest prices, how can small businesses compete? Read more
Managing Technology
Recent Managing Technology Articles
How to Bring Real-World Experiences Into Your Social Media 
Jen Rubio talks about how Warby Parker, where she's head of social media, enlists customers to post pictures of themselves wearing Warby Parker glasses. Watch video
Your Employees Could Be a Lot More Engaged. Here's Proof
A new online tool helps you measure the strength of your company culture. Check out the results so far. Read more
3 Basics of Facebook Analytics
You've got a few months' worth of Facebook activity under your belt. Now's the time to dig into the data and see what's working. Read more
Mayra Jimenez: Starting From Scratch
Mayra Jimenez's swimwear company, The Orchid Boutique, highlights the talents of her native Colombia Watch video
Guarantee Your Company Turns Up a Lot in Search Results
Developing online content? Aaron Aders, co-founder of Slingshot SEO, describes what you need to know about search engine optimization. Watch video
5 Tips for Highly Effective Pinterest Boards
Pretty pictures help, but if you want to make the most of Pinterest, you need a more thoughtful strategy. Read more
What's Your App Worth? Here's How to Know
Check out some tools that will help you price your app--and sell it to the highest bidder. Read more
Social Media Is One Big Cocktail Party
Apply the same skills that you might use to work the room of a cocktail party to build the right relationship with your followers and fans. Read more
Secrets of a Lucrative Social Media Campaign
How one unsexy company used social media to reach an entirely new, youthful customer base, and grew revenue 96%. Read more
Do You Give Good 'Push'?
Here's how to use push notifications to engage your mobile customers and build brand loyalty. Read more
8 Tips to Improve Your SEO Now
Stop languishing in a dark corner of the World Wide Web. Grab your developer and go through this checklist to start getting more traffic. Read more
7 Worst Tweets of 2012
This year businesses fouled up when they posted these egregious, insulting tweets. Don't make these social media mistakes. View slideshow
Secrets to a Perfectly Crafted Social Media Post
What you say is important. But so is how and when you say it. Read more
LinkedIn Endorsements Changes Everything. Here's Why
LinkedIn endorsements is to small business owners what the Facebook 'Like' button was to consumer brands: influential exposure. Read more
How Online Reviews Make (or Break) Your Business
Reviews matter more--much more--than you might think. Here's how to use the feedback to your advantage. Read more
New Technology Opens Up Markets
How Sir Richard Branson plans to bring down the $200,000-per-ticket price to bring passengers to space. Watch video
How Google's Page Redesign Could Affect Your Business
Just in time for the holiday shopping season, the search giant tweaked its search result pages. Here's what you need to know. Read more
If You Do One Thing on Social Media, Do This
Aaron Aders, co-founder of Slingshot SEO, explains the first step you need to take on social media before anything else. Watch video
Infographics Are Hot, Your Boring Data Is Not
Turn your boring piles of stats, data and other information into an eye-catching infographic using these three steps. Read more
3 Critical Mobile Marketing Insights from Mary Meeker
Former analyst and now VC Mary Meeker gave an unexpected mid-year update on Internet trends. Here are three you can't afford to ignore. Read more
Want to Spy on Rivals? There's an App for That
Social media can offer lots of clues into your competitors' strategies. The trouble is capturing all that data. A new app promises to do it for you. Read more
#Sandy: Biggest Event in Instagram History
More than 800,000 photos were marked #Sandy on Instagram. Kevin Systrom, the company's co-founder, explains how this fact marks a shifting tide for social me... Read more
Don't Sabotage Your Social Media: 6 Sure Ways
Here's a basic checklist to quickly make sure your social media tactics are on the right track. Read more
Where CEOs Spend Their Time (& Money) on Social Media
A new survey shows that more small business owners are not only using social media but they are willing to pay for help. Read more
