Managing Technology


Recent Managing Technology Articles

Ask Questions That Are Easy for Your Community to Answer 

Likeable Media CEO Dave Kerpen gives examples of humorous questions you can ask to inspire responses on social media.  Watch video

5 Tech Trends You Can't Afford to Ignore

Silicon Valley was aflutter this week with Mary Meeker's bold new report on Internet trends. Here's what you missed.  Read more

Don't Waste Your Time and Money on Email Marketing

Email can be a powerful tool in the marketer's tool kit. Don't get it all wrong.  Read more

What the Facebook-Zynga Split Means for Game Developers

Facebook and Zynga will now go their own ways, leveling the playing field for start-up game developers.  Read more

Your Online Bio, Supercharged

The skinny on three services that help you create personal webpages to encompass your entire online life.  Read more

Yelp's Jeremy Stoppelman: 'What the Hell Am I Doing?' 

When Yelp launched in 2004, Jeremy Stoppelman and his co-founder thought they were super geniuses. But the site flopped.  Watch video

Why the Microsoft Surface is Doomed

Why you should think twice about betting your business on Microsoft's new device.  Read more

Yes, There Is a Tech Bubble. Here's How I Know 

The futurist and founder of Infospace and inome analyzes the lunacy of current tech valuations  Watch video

Customer Gripes: 4 Smart Ways to Respond Online

Do you delve into the fray when you get a bad review or a tweet bashing your service? You should--here are the best ways to do it.  Read more

Proof For Skeptics: Cyber Monday is Huge

Here's the backstory on Cyber Monday and what this year's statistics mean for retailers.  Read more

4 Business-Friendly Tools From Pinterest

From best practices to marketing buttons and widgets, here are some Pinterest resources to help you get more out of the platform.  Read more

Dude, What Happened to Your Marketing Emails?

Turns out, a significant portion of your emails might be going directly into a black hole. Here's what you're doing wrong.  Read more

How John Borthwick Tries to Reinvent Digg 

Earlier this year, John Borthwick's Betaworks acquired the lagging social news website Digg. Here he talks about how Digg became a start-up again.  Watch video

Winners & Losers of the Next 10 Years 

The futurist and founder of InfoSpace and inome makes some bold predictions about the landscape of tech 10 years out  Watch video

The Next Big Thing in Ads

With the help of NFC-enabled smartphones, ads are getting even more interactive. But are they right for your company?  Read more

Naveen Jain: On Innovation & Entrepreneurship 

Inc.'s Scott Gerber and Naveen Jain, the futurist and founder of InfoSpace and inome, go deep on innovation, passion and the hardest lessons entrepreneurs ca...  Watch video

8 Things Wrong with Your Google AdWords Campaign

You may think you're getting good value from your paid Google AdWords campaign, but chances are you could be doing better. Here's why.  Read more

The Perfectly Optimized Press Release

If you want your press release to pop on search engines, hence increasing brand exposure and referral traffic, use these five easy tips.  Read more

How Social Media Shapes the Conversation Around Israel & Hamas

The Israel Defense Forces sophisticated approach to social media positions Israel as a defensive actor in the conflict in Gaza--and shows the power of the me...  Read more

Don't Delete Negative Comments. Say 'I'm Sorry' 

Dave Kerpen, CEO of Likeable Media, explains how to best handle customer complaints made public on social media.  Watch video

Windows 8: The Next Frontier for App Developers

Pundits are skeptical about the future of Microsoft's operating system, but there are three reasons why it's a big deal for software entrepreneurs.  Read more

Say Hello to the One-Size-Fits-All Website

You could drive yourself crazy trying to build different versions of your website to fit every screen. Or you could try this strategy.  Read more

Holiday Gift Guide: What to Get Your Staff

Scrounging around for holiday gift ideas? Look no further. Here are seven things your employees will actually want to keep.  View slideshow

Entertain Your Audience: 3 Essentials of Compelling Videos 

Kevin Daum, author of Video Marketing for Dummies, says a good story is just one aspect of a memorable video.  Watch video

The Difference Between Earned and Owned Media

Here's the basics on where your content appears online and how to position yourself as an industry thought leader.  Read more

Build Your Blog Traffic: 12 Rules

Learn what it takes to build up your blog readership from a master blogger with over a million hits each month.  Read more

6 Tips for a Perfectly Timed Facebook Post

To ensure your Facebook posts reach the most people, timing is everything. Here are some tips for getting it right.  Read more

Atavist Almost Pulled the Plug Before It Raised Money From Eric Schmidt & IAC 

Atavist CEO and editor Evan Ratliff explains how Atavist navigated the early years.  Watch video

5 Myths of Video Marketing (& How to Overcome Them)

Are you making the most of your online video program? Here are five big misconceptions you should avoid along with effective remedies.  Read more

Using Social Media to Reach a Niche Market

Instead of reaching the masses with your social media campaign, hone in on your target customers with the content they need. Here's how one sole proprietor d...  Read more

5 Apps That Make QuickBooks Better

You're already using QuickBooks. Check out five ways to get more mileage out of it.  Read more

4 Problem-Solving Analytics Tools

Buried deep in your data are all kinds of clues you need to strengthen your business. Here's how to uncover them.  Read more

2 Tools That Turn Customers Into Cheerleaders

Incentivizing current customers to buy more and bring in new business is a huge opportunity you can't miss.  Read more

4 Ways to Take Advantage of Facebook Mobile Ads

You're a few clicks and a few dollars away from reaching customers on Facebook mobile. Here are four simple ways to do so.  Read more

Don't Let Your Blog Get You in Trouble

Think the First Amendment protects you and your business when you write about yourself? Not exactly. Here's what you need to know to cover your legal bases.  Read more