Case Study: No Marketing Budget? Win Over Bloggers Instead
Photographer Ron Henry knew his camera strap was a winner. Now he just needed to get the word out on the cheap. Read more
Managing Technology
Recent Managing Technology Articles
6 Ways Windows Surface Beats the iPad
It's not (yet) an iPad killer, but the new Windows tablet does have a few impressive features for business. Read more
Medication Goes Digital
A digital pill that helps patients and caregivers monitor dosages. Read more
Windows Phone 8: Beginning of the End for Apps?
Microsoft fans, rejoice: Your new phone is here. And though it might be late to the party, this device could usher in big changes for apps. Read more
8 Essentials for a Tricked-Out Desk
Can you live without these gadgets? Sure--but given how much time you spend in your office, maybe you shouldn't. View slideshow
How to Make Your B2B Content Sexy
Don't dismiss the power of great content. You could be missing tons of new traffic to your website and the sales it will surely produce. Read more
It's Coming: Tech Industry to Slow Down
Read between the lines of the leading tech companies' earnings and you'll find grim takeaways for any business in the industry. Read more
Are Online Ads Getting Too Expensive?
A recent report suggests the days of cheap online advertising are dwindling. But a look at the numbers reveals a more complicated picture. Read more
Start-ups Form First Line of Defense Against Cyberwarfare
The United States has essentially doubled-down on its cyberdefense spending--and much that funding is fueling the next generation of cybersecurity start-ups. Read more
Kayak.com Co-Founder: 'I Wanted to Transfer Empathy Directly to the Engineers' 
How Paul English motivates the programmers at his Kayak.com travel site to respond to customer complaints. Watch video
Google's Earnings: Good News for Advertisers
Buried in the search giant's third-quarter earnings is a stat every e-commerce company should know. Read more
4 Reasons to Skip the Cloud
You can run much of your business in the cloud. But there are four things you might want to keep within the four walls of your office. Read more
Social Media Made Easy
Let social media aid your sales efforts. Here are a few super easy steps for getting started on Facebook, Twitter, Google+, and more. Read more
Apple Unveils the iPad Mini
The highly anticipated pint-sized version of the iPad has arrived: It's smaller, lighter, faster--and cheaper. Read more
6 Dos & Don'ts for Better Content Marketing
Think having a bold, eye-catching homepage is enough? Think again. Outbrain's CEO shares his best strategies for attracting quality visitors to your site--an... Read more
8 Common & Costly Website Mistakes You Don't Want to Make
Don't bother to have a website if you're making these obvious, fundamental errors. Read more
Cybersecurity: 3 Steps Every Business Must Take
C'mon; you know this stuff is important. Don't wait until you're hacked before you try to protect your company. Read more
Avoid Social Networking Pitfalls: 4 Tips
Social networking can be hazardous to your corporate health. Here are four potential hurdles and how to overcome them. Read more
OMGPOP CEO Dan Porter: 'We Agonized & Overthought It'
In 2010, OMGPOP had a million loyal users playing games on its website. But it had to go after Facebook to make a huge hit. Watch video
How to Scale a Start-up Using Social Media
Online food ordering service Eat24 gets about a million visits a month and will reach $150 million in sales this year. Here's how it happened. Read more
Bored? Blame Yourself (and Your Gadgets)
A new study links boredom not to the environment surrounding you. Rather, it's your inability to focus. Here's why. Read more
Why Speed (Not Perfection) Is Everything Online
We all want our products to be perfect, but the market doesn't reward us for that. Read more
5 Twitter Lessons From the Obama and Romney Campaigns
Twitter has grown exponentially since the last Presidential election. Here's how both candidates are using it--and you can too. Read more
Beginner's Guide to Social Media Strategy
Jumpstart your social media plans with this strategy for newbies. Read more
PayPal Offers 'Bill Me Later' for Small Businesses
Just in time for the holiday shopping season, PayPal will let you offer customers a buy now, pay later option. Bonus: You get paid right away. Read more
Going Mobile? Make It More Than a Marketing Strategy
Smartphones and tablets are becoming an important tool for satisfying your customers' needs, not just for trying to sell to them. Are you ready? Read more
3 Tools That Make Busywork Suck Less
There are lots of apps and software that make administrative work a little easier. Here are three that rise above the crowd. Read more
Need to Give a Speech? Don't Forget to Do This
You've prepped your talk and calmed your nerves. But here's one step you might be forgetting. Read more
Reality Check: Engagement Is Now a Way of Business
Social media changes everything. Marketing, sales, customer service, they're no longer departments; engagement is now a way of business. Read more
On Social Media, Authenticity Always Wins
This CEO takes pride in being brutally honest online--even if he offends people. Here's why he thinks you should do the same. Read more
Business Plans Are a Waste of Time. Here's What to Do Instead
Throw your business plan in the recycling bin. Instead, focus on your team and on getting to market as quickly as you can. Read more
How to Dramatically Improve SEO
Here's an easy way to determine what your customers want--and how to best meet their needs. Read more
Get Your Customers to Sell for You: 5 Tips
Use your website and social networking to generate easy-to-close referral sales. Read more
Can Spotify Stem Its Losses?
Leaked financials suggest the start-up is unsustainable. Here are a few ideas on how Spotify can get in the black. Read more
The Future of Your Office Is Wireless
Next year new devices will start to come to market that will make your desk a whole lot less cluttered. Read more
