Managing Technology


Recent Managing Technology Articles

The Web Should Come With a Safety Warning

Gun owners have gun safety classes. So, too, should Web users have cyber safety training, argues Silicon Valley entrepreneur and investor Steve Blank.  Read more

Efficiency Trumps Frugality in the IT Department

At Facebook, IT issues are easily fixed: Employees just get a new computer. Sound expensive? Here's why it's worth it.  Read more

6 Myths About Social Media Marketing

Here's why your company's Twitter, Facebook, LinkedIn, YouTube, and other social media campaigns aren't performing as well as they could be.  Read more

YouTube Subscriptions: New Revenue Stream for Your Brand?

The world's biggest video site will start charging viewers to watch some premium content. Here's what it could mean for your business.  Read more

New Start-ups: Here's Your Digital To-Do List

You already know you need a robust Web presence for your business. What other tech steps do you need to take to get established? Read this handy list.  Read more

Company to Watch: Joor

Joor lets retailers order wholesale fashions with a click. Check out more about this start-up's stellar growth.  Read more

Here's Why Everyone's Not Sold on Google Glass

Not everyone is eager to splurge $1,500 on Google's high-tech eyewear, least of all the writers at "Saturday Night Live" who roasted it in a recent skit star...  View slideshow

If You Can Only Do One Thing With Social Media, Make It This 

Here's how Dave Kerpen, the CEO of Likeable Local, recommends you get started with Facebook, Twitter, and LinkedIn.  Watch video

3 Tricks to Get in Your Customer's Head

When it comes to launching a digital product, knowing your customer is key. Here are three strategies.  Read more

7 Ways to Create an Awesome LinkedIn Group

If this guy can build a thriving group on industrial water treatment (no, really), you can be master of your own niche on LinkedIn.  Read more

For $160 per Minute, You Can Call Mark Cuban for Advice

Inc.'s John Brandon tries out two online services that let you pay to chat with top business experts.  Read more

Google Glass: Too Risky to Let Inside Your Business?

Google Glass isn't even in the hands of mass consumers yet and already businesses are starting to ban the device. Here's why.  Read more

Should Facebook Pay You for That Status Update?

A Skimmer's Guide to Who Owns the Future? , by Jaron Lanier.  Read more

Evan Williams's Start-up Secret: Just Hang On

The co-founder of Twitter and Medium, perhaps best known as @Ev, explains the power of conviction when starting a company through tales of his ups and downs ...  Read more

Why Real-Life Relationships are Key to Social Media Success

Don't stop at 140 characters and thumb-ups. Your online relationships should impact your real-world business--for the better.  Read more

Senate Passes Online Sales Tax Bill

We're one step closer to mandatory online sales tax collection. Next, the bill moves to the House.  Read more

Rob Lowe and a Business for the 'Established Man'

The Parks and Rec star dives into start-up life as a partner at InsideHook.  Read more

Why Freemium Works For Pandora 

Pandora has no plans to grow subscription-based users because it goes against the company's mission.  Watch video

Inbound Marketing Is No Panacea

Inbound marketing is a tool in your toolkit rather than a replacement for traditional sales and marketing.  Read more

4 Ways to Market With Online Photos

Here's the skinny on new services that make it easier to use images to promote your brand online.  Read more

Is Social Media Advertising or PR?

PR excels at messaging, but advertising focuses on results. So where does that leave your social media marketing?  Read more

Are You Punishing Perfectly Good Job Candidates?

Sure, you can find out what your candidate was like five years ago. But maybe you shouldn't care.  Read more

How We Manage Big Data at Pandora 

When you're just starting up, it's important to put the right framework in place for collecting information on your customers. Here's how the founder of Pand...  Watch video

7 Things Marketers Should Know About Tumblr

As the 32nd most popular website in the world, Tumblr is a big opportunity. But you can't approach it as you would other marketing strategies.  Read more

6 Steps for Getting Fred Wilson's Money

One tip: Be crazy, but not too crazy. In a conversation with Michael Arrington, Fred Wilson offers a list of "dos and don'ts" for entrepreneurs rais...  Read more

8 Fascinating Ideas From TechCrunch Disrupt

Chris Dixon, Chamath Palihapitiya, Jonah Peretti, and others weigh in on the most interesting tech trends, the next big idea, and what's wrong with Silicon V...  Read more

Are You Too In Love With Social Media?

Social media marketing shouldn't happen in a vacuum. How to integrate offline and online strategies.  Read more

Nail Your Company About Us Page: 5 Tips

Create an About Us page that is the customer seeking powerhouse that it should be. Here are five things you can do now.  Read more

Why More Is Not Always Better

More is not necessarily better--even when you're talking about profits. Inc.'s Jason Fried explains.  Read more

4 Risks When Employees Bring Their Own Devices to Work

When employees use their own phones, it's not your problem, right? Wrong. You might be on the hook if they misbehave.  Read more

Could You Survive a Cyberattack?

The lawsuits that often follow a cyberattack can be just as devastating as the attack itself. Cyberrisk insurance could help.  Read more

Go Rugged: 4 Tough Tablets

Check out the most durable tablets on the market.  Read more

This Post Will Go Viral

I spent months researching what makes something go viral. Here's what I learned and how to apply it to your business.  Read more

How to Bounce Back From a Social Media Disaster

Made a major flub in front of the whole world on social media? Here's how to respond.  Read more

8 Risks When You Ignore Social Media

Ignoring social media because you think you can't prove results? Here's what you risk.  Read more