Managing Technology


Recent Managing Technology Articles

A Clever Way to Spy on Your Competitors

By Jon Gelberg |  Apr 20, 2012

Get to know what your rivals are up to online. Don't worry--it's legal.  Read more


Social Media Marketing, Without the Stress

By Hollis Thomases |  Apr 19, 2012

Twitter, Pinterest, Tumblr: Feeling a little overwhelmed by social media? You're not alone. Here's how one expert handles it.  Read more


Social Media Smackdown: LinkedIn vs. Twitter

By Jeff Haden |  Apr 19, 2012

Those Twitter 'influencers' you're chasing to help you spread the word? They might not be worth your time and effort.  Read more


3 Cloud Services That Make Work Easier

By Christina DesMarais |  Apr 19, 2012

Protect yourself against data loss, security blunders, and--that real productivity killer--inefficiency.  Read more


How to Become Digitally Literate Today

By Michael Alter |  Apr 19, 2012

Entrepreneurs are divided into digital natives and digital immigrants. If you don't go native in a hurry, you will be left behind.  Read more


Mark Zuckerberg and the Perils of Soloists

By Margaret Heffernan |  Apr 18, 2012

What it means for Facebook, Mark Zuckerberg--and entrepreneurs everywhere--that the Facebook founder is so comfortable maneuvering on his own.  Read more


Google Glasses: The Future of Work?

By John Brandon |  Apr 18, 2012

Four ways augmented reality technology could change the way you work.  Read more


Can You Share Too Much Online? No

By Kevin Bailey |  Apr 18, 2012

The answer to remaining relevant in today's digital marketplace is adopting this simple philosophy: "Share everything, everywhere."  Read more


Apple to Launch App Tools for Non-Geeks

By Phil Simon |  Apr 18, 2012

If Apple lives up to its promise, you'll be able to build apps yourself--no coding required.  Read more


How I Built My Company With Grassroots Marketing

By Shazi Visram |  Apr 17, 2012

Happy Family became one of the fastest-growing food companies in the U.S. by tapping into a network of moms.  Read more


Facebook Ads: Are You Paying More & Getting Less?

By Erik Sherman |  Apr 17, 2012

Demand has driven ad prices higher even as click-through rates dropped. Have you checked your Facebook performance lately?  Read more


8 Pinterest Alternatives to Try

By John Brandon |  Apr 17, 2012

Don't lock yourself into one platform. Here are 8 sites to get your wares in front of more click-happy shoppers.  Read more


Viral Video: Funniest Company Spoofs

By Hollis Thomases |  Apr 13, 2012

Humor can be tough to pull off--but these clever marketing videos made an impact online.  Read more


CEOs: 5 Simple Reasons Why You Should Tweet

By Jay Steinfeld |  Apr 13, 2012

No more excuses. Tweeting, even for c-level execs, can be surprisingly productive. Here's why.  Read more


How to Get Good Social Media ROI

By Ilya Pozin |  Apr 13, 2012

Seven things you must do to make sure your campaign is measurable and effective.  Read more


LinkedIn Will Outlive Facebook. Here’s Why

By Geoffrey James |  Apr 13, 2012

Facebook's latest $1 billion acquisition smacks of a desperation that LinkedIn consistently manages to avoid.  Read more


5 Reasons You Need Finance Talent on Your Start-up Team

By Minda Zetlin |  Apr 12, 2012

It's never too early to bring in someone who knows a lot about money. Here's why.  Read more


Social Networks: Bigger Isn't Always Better

By Maeghan Ouimet |  Apr 12, 2012

Four start-ups building apps designed to keep your social circles small and more personal.  Read more


The Dangers of Marketing Half-Baked Products

By Christina DesMarais |  Apr 12, 2012

Should you show the world your technology before it's fully baked? Google did with Project Glass--but that doesn't mean you should.  Read more


5 Presentation Apps to Try

By Scott Steinberg |  Apr 11, 2012

Can't find a projector? Forgot to send key files to colleagues? Solve these and other common problems with a few handy apps.  Read more


The Website That Gets Almost Everything Right

By Jon Gelberg |  Apr 11, 2012

Every once in a while, a brand comes along that masters the art of selling things online. Here's one you can learn from.  Read more


The Team Facebook Bought for $1 Billion

By Maeghan Ouimet |  Apr 10, 2012

Facebook acquired some indisputable talent with Instagram. Will they use it?  View slideshow


There's No Way Instagram Is Worth $1 Billion

By Erik Sherman |  Apr 10, 2012

The start-up may have pulled down a billion-dollar payday, but that doesn't mean it was worth it.  Read more


Facebook-Instagram Deal: How Google Should Respond

By Jon Burgstone and Bill Murphy, Jr. |  Apr 10, 2012

Google needs to do something bold now that Facebook has a killer photo app. Here's one suggestion.  Read more


How to Build the Next Instagram

By Amy Buckner Chowdhry |  Apr 10, 2012

To make sure your mobile app is a hit, you must focus on these three aspects of user experience.  Read more