If You Can Only Do One Thing With Social Media, Make It This 
Here's how Dave Kerpen, the CEO of Likeable Local, recommends you get started with Facebook, Twitter, and LinkedIn. Watch video
Managing Technology
Recent Managing Technology Videos
If You Can Only Do One Thing With Social Media, Make It This
Why Freemium Works For Pandora
Pandora has no plans to grow subscription-based users because it goes against the company's mission. Watch video
How We Manage Big Data at Pandora
When you're just starting up, it's important to put the right framework in place for collecting information on your customers. Here's how the founder of Pand... Watch video
'I Don't Think We've Figured Social Media Out Yet'
William Cyr, the CEO of Sunny Delight Beverages, talks about how social media has changed marketing to teens. Watch video
Why Gilt Could Kill Traditional Luxury Retail
The co-founder of Gilt Groupe on the evolution of retail and the harsh reality of "showrooming." Watch video
3 Rules of Success in Online Marketing
How Gilt Groupe uses every and all social media platforms to build the Gilt brand. Watch video
How to Use Pinterest to Drive Sales
Likeable Media co-founder Dave Kerpen explains how Etsy and other businesses are already doing e-commerce on Pinterest. Watch video
Use Facebook, LinkedIn, and Twitter to Find (and Vet) New Hires
On social networks, you can learn what prospective candidates are like long before you meet them, says Dave Kerpen, co-founder of Likeable Media. Watch video
'We Had No Idea What the Numbers Would Look Like'
To get customers to come back, Wayfair co-founder Niraj Shah had to reorganize his 200 home goods websites. Watch video
Foursquare's Dennis Crowley: 'Our First Instinct Was That We Broke Something'
The Foursquare co-founder describes how he adjusted the app in response to the way people used it (differently than he expected). Watch video
Mashable's Pete Cashmore: 'I Obsessively Looked at the Numbers'
Pete Cashmore founded Mashable in 2005, when he was 19 and lived in Scotland with his parents. Today, the social media news site is read by millions of peopl... Watch video
How to Get More Social Media Followers
Likeable Media founder Dave Kerpen says one group of people is more important--and more readily accessible--than any other. Watch video
Make Your Employees Love Working for You: 4 Simple Steps
Amy Buckner Chowdhry explains how she improved employee retention at AnswerLab, the digital experience consultancy she co-founded. Watch video
Dave Kerpen: 'Heavy-Handed Sales Messaging Just Doesn't Work Any More'
The trick to generating sales with social media, says Likeable CEO Dave Kerpen, is to use natural human language. Here's how. Watch video
Ask Questions That Are Easy for Your Community to Answer
Likeable Media CEO Dave Kerpen gives examples of humorous questions you can ask to inspire responses on social media. Watch video
Yelp's Jeremy Stoppelman: 'What the Hell Am I Doing?'
When Yelp launched in 2004, Jeremy Stoppelman and his co-founder thought they were super geniuses. But the site flopped. Watch video
Yes, There Is a Tech Bubble. Here's How I Know
The futurist and founder of Infospace and inome analyzes the lunacy of current tech valuations Watch video
How John Borthwick Tries to Reinvent Digg
Earlier this year, John Borthwick's Betaworks acquired the lagging social news website Digg. Here he talks about how Digg became a start-up again. Watch video
Winners & Losers of the Next 10 Years
The futurist and founder of InfoSpace and inome makes some bold predictions about the landscape of tech 10 years out Watch video
Don't Delete Negative Comments. Say 'I'm Sorry'
Dave Kerpen, CEO of Likeable Media, explains how to best handle customer complaints made public on social media. Watch video
Entertain Your Audience: 3 Essentials of Compelling Videos
Kevin Daum, author of Video Marketing for Dummies, says a good story is just one aspect of a memorable video. Watch video
Atavist Almost Pulled the Plug Before It Raised Money From Eric Schmidt & IAC
Atavist CEO and editor Evan Ratliff explains how Atavist navigated the early years. Watch video
Secret to Video That Drives Traffic (& Business)
Don't just produce a video about your company executives, says Alison Provost, founder of video company TouchStorm. Do something else entirely. Watch video
How to Bring Real-World Experiences Into Your Social Media
Jen Rubio talks about how Warby Parker, where she's head of social media, enlists customers to post pictures of themselves wearing Warby Parker glasses. Watch video
Mayra Jimenez: Starting From Scratch
Mayra Jimenez's swimwear company, The Orchid Boutique, highlights the talents of her native Colombia Watch video
Guarantee Your Company Turns Up a Lot in Search Results
Developing online content? Aaron Aders, co-founder of Slingshot SEO, describes what you need to know about search engine optimization. Watch video
New Technology Opens Up Markets
How Sir Richard Branson plans to bring down the $200,000-per-ticket price to bring passengers to space. Watch video
If You Do One Thing on Social Media, Do This
Aaron Aders, co-founder of Slingshot SEO, explains the first step you need to take on social media before anything else. Watch video
Double Your Response on Pinterest & Twitter
Jen Rubio, social media manager for Warby Parker, talks about the power of doing what's not unexpected on social media. Watch video
Kayak.com Co-Founder: 'I Wanted to Transfer Empathy Directly to the Engineers'
How Paul English motivates the programmers at his Kayak.com travel site to respond to customer complaints. Watch video
