Article Object ( [inc_foreignid] => [inc_title] => Why the Way You Read Affects How Successful You Are [inc_headline_prefix] => [inc_headline] => Why the Way You Read Affects How Successful You Are [inc_homepage_headline] => What Your Reading Habits Say About You [inc_homepage_headline_ab_test] => [inc_lander_headline] => [inc_sharing_headline] => [inc_twitter_headline] => [inc_column_name_override] => [inc_reference_name] => [inc_custom_byline] => [inc_typid] => 1 [inc_autid] => [inc_deck] => [inc_homepage_deck] => [inc_lander_deck] => [inc_sharing_deck] => [inc_image_caption_override] => [inc_show_feature_imageflag] => [inc_pubdate] => 2015-01-29 08:35:00 [inc_promo_date] => [inc_custom_pubdate] => [inc_meta_keywords] => [inc_custom_additional_description] => [inc_filelocation] => vanessa-merit-nornberg/why-the-way-you-read-affects-how-successful-you-are.html [inc_override_url] => [inc_custom_header] => [inc_custom_css] => [inc_custom_javascript] => [inc_display_videos_as_playlistflag] => [inc_autoplay_videoflag] => [inc_display_video_at_bottomflag] => [inc_hide_video_prerollflag] => [inc_clean_text] => [inc_code_only_text] => [inc_notepad] => [inc_toolbar_text] => [inc_read_more_override] => [inc_show_read_moreflag] => [inc_custom_sidebar_head] => [inc_sidebar_adcodeflag] => [inc_custom_sidebar] => [inc_custom_footer] => [inc_full_width_footerflag] => [inc_show_pinboardflag] => [inc_staid] => 7 [inc_premiumflag] => [inc_newsworthyflag] => FALSE [inc_standoutflag] => FALSE [inc_evergreen_contentflag] => [inc_homepage_riverflag] => [inc_comment_alert] => [inc_copyeditedflag] => TRUE [inc_activeflag] => TRUE [inc_hide_bucket_imageflag] => [inc_hide_article_sidebarflag] => [inc_hide_commentsflag] => [inc_show_social_linksflag] => [inc_prtid] => [inc_canonical_url] => [inc_serid] => [inc_registration_requiredflag] => [inc_use_narrow_navflag] => [inc_no_cacheflag] => [inc_eopid] => [inc_tracking_pixel_url] => [inc_custom_adzone] => [inc_imu_style_image_overrideref] => [inc_imu_style_image_override_ab_testref] => [inc_tile_tracking_pixel_url] => [inc_alchemyupdatetime] => [owner_admid] => [inc_f1temp] => [inc_alchemyentityxml] => [inc_alchemykeywordxml] => [dbObj] => MDB2_Driver_mysql Object ( [string_quoting] => Array ( [start] => ' [end] => ' [escape] => \ [escape_pattern] => \ ) [identifier_quoting] => Array ( [start] => ` [end] => ` [escape] => ` ) [sql_comments] => Array ( [0] => Array ( [start] => -- [end] => [escape] => ) [1] => Array ( [start] => # [end] => [escape] => ) [2] => Array ( [start] => /* [end] => */ [escape] => ) ) [server_capabilities_checked] => 1 [start_transaction] => 1 [varchar_max_length] => 65532 [db_index] => 1 [dsn] => Array ( [phptype] => mysql [dbsyntax] => mysql [username] => inccom [password] => b4Fjf2jaFLfc [protocol] => tcp [hostspec] => MYDB [port] => [socket] => [database] => [mode] => ) [connected_dsn] => Array ( [phptype] => mysql [dbsyntax] => mysql [username] => inccom [password] => b4Fjf2jaFLfc [protocol] => tcp [hostspec] => MYDB [port] => [socket] => [database] => [mode] => ) [connection] => Resource id #8 [opened_persistent] => [database_name] => sitecontent [connected_database_name] => sitecontent [connected_server_info] => 5.5.38-35.2-log [supported] => Array ( [sequences] => emulated [indexes] => 1 [affected_rows] => 1 [summary_functions] => 1 [order_by_text] => 1 [transactions] => 1 [savepoints] => 1 [current_id] => emulated [limit_queries] => 1 [LOBs] => 1 [replace] => 1 [sub_selects] => 1 [triggers] => 1 [auto_increment] => 1 [primary_key] => 1 [result_introspection] => 1 [prepared_statements] => 1 [identifier_quoting] => 1 [pattern_escaping] => 1 [new_link] => 1 ) [options] => Array ( [ssl] => [field_case] => 0 [disable_query] => [result_class] => MDB2_Result_%s [buffered_result_class] => MDB2_BufferedResult_%s [result_wrap_class] => [result_buffering] => 1 [fetch_class] => stdClass [persistent] => [debug] => 0 [debug_handler] => MDB2_defaultDebugOutput [debug_expanded_output] => [default_text_field_length] => 4096 [lob_buffer_length] => 8192 [log_line_break] => [idxname_format] => %s_idx [seqname_format] => %s_seq [savepoint_format] => MDB2_SAVEPOINT_%s [statement_format] => MDB2_STATEMENT_%1$s_%2$s [seqcol_name] => sequence [quote_identifier] => [use_transactions] => 1 [decimal_places] => 2 [portability] => 127 [modules] => Array ( [ex] => Extended [dt] => Datatype [mg] => Manager [rv] => Reverse [na] => Native [fc] => Function ) [emulate_prepared] => [datatype_map] => Array ( ) [datatype_map_callback] => Array ( ) [nativetype_map_callback] => Array ( ) [lob_allow_url_include] => [bindname_format] => (?:\d+)|(?:[a-zA-Z][a-zA-Z0-9_]*) [max_identifiers_length] => 64 [default_fk_action_onupdate] => RESTRICT [default_fk_action_ondelete] => RESTRICT [DBA_username] => [DBA_password] => [default_table_type] => ) [wildcards] => Array ( [0] => % [1] => _ ) [as_keyword] => AS [warnings] => Array ( ) [debug_output] => [in_transaction] => [nested_transaction_counter] => [has_transaction_error] => [offset] => 0 [limit] => 0 [phptype] => mysql [dbsyntax] => mysql [last_query] => SELECT * FROM article_image INNER JOIN image ON article_image.imgid = image.id WHERE article_image.incid = '69278' ORDER BY article_image.sortorder [fetchmode] => 1 [modules] => Array ( ) [destructor_registered] => 1 [_debug] => [_default_error_mode] => [_default_error_options] => [_default_error_handler] => [_error_class] => PEAR_Error [_expected_errors] => Array ( ) ) [time_created] => [time_updated] => [id] => 69278 [sortorder] => [tbl] => article [fields] => [application_path] => /public_web_sites/www.inc.com/reflex/ [core_application_url] => http://www.inc.com/ [rubric] => [sort] => 0 [largeformat] => FALSE [baseurl] => http://www.inc.com/ [timestamp] => 8:35AM ET [homepage_headline] => What Your Reading Habits Say About You [homepage_headline2] => What Your Reading Habits Say About You [homepage_deck] => [lightfeatureimage] => FALSE [imagelist_primary] => Array ( [49127] => Image Object ( [img_foreignkey] => [img_reference_name] => woman on smartphone [img_caption] => [img_alt_text] => woman on smartphone [img_custom_credit] => [img_custom_meta_data] => [img_phoid] => 872 [img_ityid] => 1 [img_bucketref] => [img_bucket_dimx] => [img_bucket_dimy] => [img_f1imageref] => [img_panoramicref] => woman-on-smartphone.jpg [img_pan_dimx] => 970 [img_pan_dimy] => 450 [img_light_imageflag] => FALSE [img_tile_override_imageref] => woman-on-smartphone-300.jpg [img_skyscraperref] => [img_sky_dimx] => [img_sky_dimy] => [img_super_panoramicref] => [img_gallery_imageref] => [img_full_screen_ref] => [img_custom_cropref] => [img_full_text] => [img_tags] => woman on smartphone [img_notes] => 504387543 [img_gettyflag] => TRUE [dbObj] => MDB2_Driver_mysql Object ( [string_quoting] => Array ( [start] => ' [end] => ' [escape] => \ [escape_pattern] => \ ) [identifier_quoting] => Array ( [start] => ` [end] => ` [escape] => ` ) [sql_comments] => Array ( [0] => Array ( [start] => -- [end] => [escape] => ) [1] => Array ( [start] => # [end] => [escape] => ) [2] => Array ( [start] => /* [end] => */ [escape] => ) ) [server_capabilities_checked] => 1 [start_transaction] => 1 [varchar_max_length] => 65532 [db_index] => 1 [dsn] => Array ( [phptype] => mysql [dbsyntax] => mysql [username] => inccom [password] => b4Fjf2jaFLfc [protocol] => tcp [hostspec] => MYDB [port] => [socket] => [database] => [mode] => ) [connected_dsn] => Array ( [phptype] => mysql [dbsyntax] => mysql [username] => inccom [password] => b4Fjf2jaFLfc [protocol] => tcp [hostspec] => MYDB [port] => [socket] => [database] => [mode] => ) [connection] => Resource id #8 [opened_persistent] => [database_name] => sitecontent [connected_database_name] => sitecontent [connected_server_info] => 5.5.38-35.2-log [supported] => Array ( [sequences] => emulated [indexes] => 1 [affected_rows] => 1 [summary_functions] => 1 [order_by_text] => 1 [transactions] => 1 [savepoints] => 1 [current_id] => emulated [limit_queries] => 1 [LOBs] => 1 [replace] => 1 [sub_selects] => 1 [triggers] => 1 [auto_increment] => 1 [primary_key] => 1 [result_introspection] => 1 [prepared_statements] => 1 [identifier_quoting] => 1 [pattern_escaping] => 1 [new_link] => 1 ) [options] => Array ( [ssl] => [field_case] => 0 [disable_query] => [result_class] => MDB2_Result_%s [buffered_result_class] => MDB2_BufferedResult_%s [result_wrap_class] => [result_buffering] => 1 [fetch_class] => stdClass [persistent] => [debug] => 0 [debug_handler] => MDB2_defaultDebugOutput [debug_expanded_output] => [default_text_field_length] => 4096 [lob_buffer_length] => 8192 [log_line_break] => [idxname_format] => %s_idx [seqname_format] => %s_seq [savepoint_format] => MDB2_SAVEPOINT_%s [statement_format] => MDB2_STATEMENT_%1$s_%2$s [seqcol_name] => sequence [quote_identifier] => [use_transactions] => 1 [decimal_places] => 2 [portability] => 127 [modules] => Array ( [ex] => Extended [dt] => Datatype [mg] => Manager [rv] => Reverse [na] => Native [fc] => Function ) [emulate_prepared] => [datatype_map] => Array ( ) [datatype_map_callback] => Array ( ) [nativetype_map_callback] => Array ( ) [lob_allow_url_include] => [bindname_format] => (?:\d+)|(?:[a-zA-Z][a-zA-Z0-9_]*) [max_identifiers_length] => 64 [default_fk_action_onupdate] => RESTRICT [default_fk_action_ondelete] => RESTRICT [DBA_username] => [DBA_password] => [default_table_type] => ) [wildcards] => Array ( [0] => % [1] => _ ) [as_keyword] => AS [warnings] => Array ( ) [debug_output] => [in_transaction] => [nested_transaction_counter] => [has_transaction_error] => [offset] => 0 [limit] => 0 [phptype] => mysql [dbsyntax] => mysql [last_query] => SELECT * FROM article_image INNER JOIN image ON article_image.imgid = image.id WHERE article_image.incid = '69278' ORDER BY article_image.sortorder [fetchmode] => 1 [modules] => Array ( ) [destructor_registered] => 1 [_debug] => [_default_error_mode] => [_default_error_options] => [_default_error_handler] => [_error_class] => PEAR_Error [_expected_errors] => Array ( ) ) [time_created] => 2015-01-29 12:54:15 [time_updated] => 2015-01-29 12:54:53 [id] => 49127 [sortorder] => [tbl] => image [fields] => [application_path] => /public_web_sites/www.inc.com/reflex/ [core_application_url] => http://www.inc.com/ [error] => Array ( [0] => Problem initializing. A method for "incid" does not exist. [1] => Problem initializing. A method for "imgid" does not exist. ) [sort] => ) ) ) Article Object ( [inc_foreignid] => [inc_title] => Turning the 'Bulletproof' Coffee Craze Into a Big Brand [inc_headline_prefix] => [inc_headline] => Turning the 'Bulletproof' Coffee Craze Into a Big Brand [inc_homepage_headline] => 'Bulletproof' Coffee Creator Sets His Sights on the Mainstream [inc_homepage_headline_ab_test] => [inc_lander_headline] => [inc_sharing_headline] => [inc_twitter_headline] => [inc_column_name_override] => [inc_reference_name] => [inc_custom_byline] => [inc_typid] => 1 [inc_autid] => [inc_deck] => [inc_homepage_deck] => [inc_lander_deck] => [inc_sharing_deck] => [inc_image_caption_override] => [inc_show_feature_imageflag] => [inc_pubdate] => 2015-01-29 06:00:00 [inc_promo_date] => [inc_custom_pubdate] => [inc_meta_keywords] => [inc_custom_additional_description] => [inc_filelocation] => jill-krasny/dave-asprey-bulletproof-coffee-cafe.html [inc_override_url] => [inc_custom_header] => [inc_custom_css] => [inc_custom_javascript] => [inc_display_videos_as_playlistflag] => [inc_autoplay_videoflag] => [inc_display_video_at_bottomflag] => [inc_hide_video_prerollflag] => [inc_clean_text] => [inc_code_only_text] => [inc_notepad] => [inc_toolbar_text] => [inc_read_more_override] => [inc_show_read_moreflag] => [inc_custom_sidebar_head] => [inc_sidebar_adcodeflag] => [inc_custom_sidebar] => [inc_custom_footer] => [inc_full_width_footerflag] => [inc_show_pinboardflag] => [inc_staid] => 7 [inc_premiumflag] => [inc_newsworthyflag] => FALSE [inc_standoutflag] => FALSE [inc_evergreen_contentflag] => [inc_homepage_riverflag] => [inc_comment_alert] => [inc_copyeditedflag] => TRUE [inc_activeflag] => TRUE [inc_hide_bucket_imageflag] => [inc_hide_article_sidebarflag] => [inc_hide_commentsflag] => [inc_show_social_linksflag] => [inc_prtid] => [inc_canonical_url] => [inc_serid] => [inc_registration_requiredflag] => [inc_use_narrow_navflag] => [inc_no_cacheflag] => [inc_eopid] => [inc_tracking_pixel_url] => [inc_custom_adzone] => [inc_imu_style_image_overrideref] => [inc_imu_style_image_override_ab_testref] => [inc_tile_tracking_pixel_url] => [inc_alchemyupdatetime] => [owner_admid] => [inc_f1temp] => [inc_alchemyentityxml] => [inc_alchemykeywordxml] => [dbObj] => MDB2_Driver_mysql Object ( [string_quoting] => Array ( [start] => ' [end] => ' [escape] => \ [escape_pattern] => \ ) [identifier_quoting] => Array ( [start] => ` [end] => ` [escape] => ` ) [sql_comments] => Array ( [0] => Array ( [start] => -- [end] => [escape] => ) [1] => Array ( [start] => # [end] => [escape] => ) [2] => Array ( [start] => /* [end] => */ [escape] => ) ) [server_capabilities_checked] => 1 [start_transaction] => 1 [varchar_max_length] => 65532 [db_index] => 1 [dsn] => Array ( [phptype] => mysql [dbsyntax] => mysql [username] => inccom [password] => b4Fjf2jaFLfc [protocol] => tcp [hostspec] => MYDB [port] => [socket] => [database] => [mode] => ) [connected_dsn] => Array ( [phptype] => mysql [dbsyntax] => mysql [username] => inccom [password] => b4Fjf2jaFLfc [protocol] => tcp [hostspec] => MYDB [port] => [socket] => [database] => [mode] => ) [connection] => Resource id #8 [opened_persistent] => [database_name] => sitecontent [connected_database_name] => sitecontent [connected_server_info] => 5.5.38-35.2-log [supported] => Array ( [sequences] => emulated [indexes] => 1 [affected_rows] => 1 [summary_functions] => 1 [order_by_text] => 1 [transactions] => 1 [savepoints] => 1 [current_id] => emulated [limit_queries] => 1 [LOBs] => 1 [replace] => 1 [sub_selects] => 1 [triggers] => 1 [auto_increment] => 1 [primary_key] => 1 [result_introspection] => 1 [prepared_statements] => 1 [identifier_quoting] => 1 [pattern_escaping] => 1 [new_link] => 1 ) [options] => Array ( [ssl] => [field_case] => 0 [disable_query] => [result_class] => MDB2_Result_%s [buffered_result_class] => MDB2_BufferedResult_%s [result_wrap_class] => [result_buffering] => 1 [fetch_class] => stdClass [persistent] => [debug] => 0 [debug_handler] => MDB2_defaultDebugOutput [debug_expanded_output] => [default_text_field_length] => 4096 [lob_buffer_length] => 8192 [log_line_break] => [idxname_format] => %s_idx [seqname_format] => %s_seq [savepoint_format] => MDB2_SAVEPOINT_%s [statement_format] => MDB2_STATEMENT_%1$s_%2$s [seqcol_name] => sequence [quote_identifier] => [use_transactions] => 1 [decimal_places] => 2 [portability] => 127 [modules] => Array ( [ex] => Extended [dt] => Datatype [mg] => Manager [rv] => Reverse [na] => Native [fc] => Function ) [emulate_prepared] => [datatype_map] => Array ( ) [datatype_map_callback] => Array ( ) [nativetype_map_callback] => Array ( ) [lob_allow_url_include] => [bindname_format] => (?:\d+)|(?:[a-zA-Z][a-zA-Z0-9_]*) [max_identifiers_length] => 64 [default_fk_action_onupdate] => RESTRICT [default_fk_action_ondelete] => RESTRICT [DBA_username] => [DBA_password] => [default_table_type] => ) [wildcards] => Array ( [0] => % [1] => _ ) [as_keyword] => AS [warnings] => Array ( ) [debug_output] => [in_transaction] => [nested_transaction_counter] => [has_transaction_error] => [offset] => 0 [limit] => 0 [phptype] => mysql [dbsyntax] => mysql [last_query] => SELECT * FROM article_image INNER JOIN image ON article_image.imgid = image.id WHERE article_image.incid = '68856' ORDER BY article_image.sortorder [fetchmode] => 1 [modules] => Array ( ) [destructor_registered] => 1 [_debug] => [_default_error_mode] => [_default_error_options] => [_default_error_handler] => [_error_class] => PEAR_Error [_expected_errors] => Array ( ) ) [time_created] => [time_updated] => [id] => 68856 [sortorder] => [tbl] => article [fields] => [application_path] => /public_web_sites/www.inc.com/reflex/ [core_application_url] => http://www.inc.com/ [rubric] => [sort] => 1 [largeformat] => FALSE [baseurl] => http://www.inc.com/ [timestamp] => 6:00AM ET [homepage_headline] => 'Bulletproof' Coffee Creator Sets His Sights on the Mainstream [homepage_headline2] => 'Bulletproof' Coffee Creator Sets His Sights on the Mainstream [homepage_deck] => [lightfeatureimage] => FALSE [imagelist_primary] => Array ( [49038] => Image Object ( [img_foreignkey] => [img_reference_name] => coffee beans [img_caption] => [img_alt_text] => coffee beans [img_custom_credit] => [img_custom_meta_data] => [img_phoid] => 872 [img_ityid] => 1 [img_bucketref] => [img_bucket_dimx] => [img_bucket_dimy] => [img_f1imageref] => [img_panoramicref] => coffee-beans.jpg [img_pan_dimx] => 970 [img_pan_dimy] => 450 [img_light_imageflag] => FALSE [img_tile_override_imageref] => [img_skyscraperref] => [img_sky_dimx] => [img_sky_dimy] => [img_super_panoramicref] => [img_gallery_imageref] => [img_full_screen_ref] => [img_custom_cropref] => [img_full_text] => [img_tags] => coffee beans [img_notes] => amelafjr76971 [img_gettyflag] => TRUE [dbObj] => MDB2_Driver_mysql Object ( [string_quoting] => Array ( [start] => ' [end] => ' [escape] => \ [escape_pattern] => \ ) [identifier_quoting] => Array ( [start] => ` [end] => ` [escape] => ` ) [sql_comments] => Array ( [0] => Array ( [start] => -- [end] => [escape] => ) [1] => Array ( [start] => # [end] => [escape] => ) [2] => Array ( [start] => /* [end] => */ [escape] => ) ) [server_capabilities_checked] => 1 [start_transaction] => 1 [varchar_max_length] => 65532 [db_index] => 1 [dsn] => Array ( [phptype] => mysql [dbsyntax] => mysql [username] => inccom [password] => b4Fjf2jaFLfc [protocol] => tcp [hostspec] => MYDB [port] => [socket] => [database] => [mode] => ) [connected_dsn] => Array ( [phptype] => mysql [dbsyntax] => mysql [username] => inccom [password] => b4Fjf2jaFLfc [protocol] => tcp [hostspec] => MYDB [port] => [socket] => [database] => [mode] => ) [connection] => Resource id #8 [opened_persistent] => [database_name] => sitecontent [connected_database_name] => sitecontent [connected_server_info] => 5.5.38-35.2-log [supported] => Array ( [sequences] => emulated [indexes] => 1 [affected_rows] => 1 [summary_functions] => 1 [order_by_text] => 1 [transactions] => 1 [savepoints] => 1 [current_id] => emulated [limit_queries] => 1 [LOBs] => 1 [replace] => 1 [sub_selects] => 1 [triggers] => 1 [auto_increment] => 1 [primary_key] => 1 [result_introspection] => 1 [prepared_statements] => 1 [identifier_quoting] => 1 [pattern_escaping] => 1 [new_link] => 1 ) [options] => Array ( [ssl] => [field_case] => 0 [disable_query] => [result_class] => MDB2_Result_%s [buffered_result_class] => MDB2_BufferedResult_%s [result_wrap_class] => [result_buffering] => 1 [fetch_class] => stdClass [persistent] => [debug] => 0 [debug_handler] => MDB2_defaultDebugOutput [debug_expanded_output] => [default_text_field_length] => 4096 [lob_buffer_length] => 8192 [log_line_break] => [idxname_format] => %s_idx [seqname_format] => %s_seq [savepoint_format] => MDB2_SAVEPOINT_%s [statement_format] => MDB2_STATEMENT_%1$s_%2$s [seqcol_name] => sequence [quote_identifier] => [use_transactions] => 1 [decimal_places] => 2 [portability] => 127 [modules] => Array ( [ex] => Extended [dt] => Datatype [mg] => Manager [rv] => Reverse [na] => Native [fc] => Function ) [emulate_prepared] => [datatype_map] => Array ( ) [datatype_map_callback] => Array ( ) [nativetype_map_callback] => Array ( ) [lob_allow_url_include] => [bindname_format] => (?:\d+)|(?:[a-zA-Z][a-zA-Z0-9_]*) [max_identifiers_length] => 64 [default_fk_action_onupdate] => RESTRICT [default_fk_action_ondelete] => RESTRICT [DBA_username] => [DBA_password] => [default_table_type] => ) [wildcards] => Array ( [0] => % [1] => _ ) [as_keyword] => AS [warnings] => Array ( ) [debug_output] => [in_transaction] => [nested_transaction_counter] => [has_transaction_error] => [offset] => 0 [limit] => 0 [phptype] => mysql [dbsyntax] => mysql [last_query] => SELECT * FROM article_image INNER JOIN image ON article_image.imgid = image.id WHERE article_image.incid = '68856' ORDER BY article_image.sortorder [fetchmode] => 1 [modules] => Array ( ) [destructor_registered] => 1 [_debug] => [_default_error_mode] => [_default_error_options] => [_default_error_handler] => [_error_class] => PEAR_Error [_expected_errors] => Array ( ) ) [time_created] => 2015-01-28 17:49:05 [time_updated] => 2015-01-28 17:49:46 [id] => 49038 [sortorder] => [tbl] => image [fields] => [application_path] => /public_web_sites/www.inc.com/reflex/ [core_application_url] => http://www.inc.com/ [error] => Array ( [0] => Problem initializing. A method for "incid" does not exist. [1] => Problem initializing. A method for "imgid" does not exist. ) [sort] => ) ) ) Article Object ( [inc_foreignid] => [inc_title] => 7 Critical Mistakes to Avoid in Business Negotiations [inc_headline_prefix] => [inc_headline] => 7 Critical Mistakes to Avoid in Business Negotiations [inc_homepage_headline] => [inc_homepage_headline_ab_test] => [inc_lander_headline] => [inc_sharing_headline] => [inc_twitter_headline] => [inc_column_name_override] => [inc_reference_name] => [inc_custom_byline] => [inc_typid] => 1 [inc_autid] => [inc_deck] => [inc_homepage_deck] => [inc_lander_deck] => [inc_sharing_deck] => [inc_image_caption_override] => [inc_show_feature_imageflag] => [inc_pubdate] => 2015-01-28 12:30:00 [inc_promo_date] => [inc_custom_pubdate] => [inc_meta_keywords] => [inc_custom_additional_description] => [inc_filelocation] => jayson-demers/7-critical-mistakes-to-avoid-in-business-negotiations.html [inc_override_url] => [inc_custom_header] => [inc_custom_css] => [inc_custom_javascript] => [inc_display_videos_as_playlistflag] => [inc_autoplay_videoflag] => [inc_display_video_at_bottomflag] => [inc_hide_video_prerollflag] => [inc_clean_text] => [inc_code_only_text] => [inc_notepad] => [inc_toolbar_text] => [inc_read_more_override] => [inc_show_read_moreflag] => [inc_custom_sidebar_head] => [inc_sidebar_adcodeflag] => [inc_custom_sidebar] => [inc_custom_footer] => [inc_full_width_footerflag] => [inc_show_pinboardflag] => [inc_staid] => 7 [inc_premiumflag] => [inc_newsworthyflag] => FALSE [inc_standoutflag] => [inc_evergreen_contentflag] => [inc_homepage_riverflag] => [inc_comment_alert] => [inc_copyeditedflag] => TRUE [inc_activeflag] => TRUE [inc_hide_bucket_imageflag] => [inc_hide_article_sidebarflag] => [inc_hide_commentsflag] => [inc_show_social_linksflag] => [inc_prtid] => [inc_canonical_url] => [inc_serid] => [inc_registration_requiredflag] => [inc_use_narrow_navflag] => [inc_no_cacheflag] => [inc_eopid] => [inc_tracking_pixel_url] => [inc_custom_adzone] => [inc_imu_style_image_overrideref] => [inc_imu_style_image_override_ab_testref] => [inc_tile_tracking_pixel_url] => [inc_alchemyupdatetime] => [owner_admid] => [inc_f1temp] => [inc_alchemyentityxml] => [inc_alchemykeywordxml] => [dbObj] => MDB2_Driver_mysql Object ( [string_quoting] => Array ( [start] => ' [end] => ' [escape] => \ [escape_pattern] => \ ) [identifier_quoting] => Array ( [start] => ` [end] => ` [escape] => ` ) [sql_comments] => Array ( [0] => Array ( [start] => -- [end] => [escape] => ) [1] => Array ( [start] => # [end] => [escape] => ) [2] => Array ( [start] => /* [end] => */ [escape] => ) ) [server_capabilities_checked] => 1 [start_transaction] => 1 [varchar_max_length] => 65532 [db_index] => 1 [dsn] => Array ( [phptype] => mysql [dbsyntax] => mysql [username] => inccom [password] => b4Fjf2jaFLfc [protocol] => tcp [hostspec] => MYDB [port] => [socket] => [database] => [mode] => ) [connected_dsn] => Array ( [phptype] => mysql [dbsyntax] => mysql [username] => inccom [password] => b4Fjf2jaFLfc [protocol] => tcp [hostspec] => MYDB [port] => [socket] => [database] => [mode] => ) [connection] => Resource id #8 [opened_persistent] => [database_name] => sitecontent [connected_database_name] => sitecontent [connected_server_info] => 5.5.38-35.2-log [supported] => Array ( [sequences] => emulated [indexes] => 1 [affected_rows] => 1 [summary_functions] => 1 [order_by_text] => 1 [transactions] => 1 [savepoints] => 1 [current_id] => emulated [limit_queries] => 1 [LOBs] => 1 [replace] => 1 [sub_selects] => 1 [triggers] => 1 [auto_increment] => 1 [primary_key] => 1 [result_introspection] => 1 [prepared_statements] => 1 [identifier_quoting] => 1 [pattern_escaping] => 1 [new_link] => 1 ) [options] => Array ( [ssl] => [field_case] => 0 [disable_query] => [result_class] => MDB2_Result_%s [buffered_result_class] => MDB2_BufferedResult_%s [result_wrap_class] => [result_buffering] => 1 [fetch_class] => stdClass [persistent] => [debug] => 0 [debug_handler] => MDB2_defaultDebugOutput [debug_expanded_output] => [default_text_field_length] => 4096 [lob_buffer_length] => 8192 [log_line_break] => [idxname_format] => %s_idx [seqname_format] => %s_seq [savepoint_format] => MDB2_SAVEPOINT_%s [statement_format] => MDB2_STATEMENT_%1$s_%2$s [seqcol_name] => sequence [quote_identifier] => [use_transactions] => 1 [decimal_places] => 2 [portability] => 127 [modules] => Array ( [ex] => Extended [dt] => Datatype [mg] => Manager [rv] => Reverse [na] => Native [fc] => Function ) [emulate_prepared] => [datatype_map] => Array ( ) [datatype_map_callback] => Array ( ) [nativetype_map_callback] => Array ( ) [lob_allow_url_include] => [bindname_format] => (?:\d+)|(?:[a-zA-Z][a-zA-Z0-9_]*) [max_identifiers_length] => 64 [default_fk_action_onupdate] => RESTRICT [default_fk_action_ondelete] => RESTRICT [DBA_username] => [DBA_password] => [default_table_type] => ) [wildcards] => Array ( [0] => % [1] => _ ) [as_keyword] => AS [warnings] => Array ( ) [debug_output] => [in_transaction] => [nested_transaction_counter] => [has_transaction_error] => [offset] => 0 [limit] => 0 [phptype] => mysql [dbsyntax] => mysql [last_query] => SELECT * FROM article_image INNER JOIN image ON article_image.imgid = image.id WHERE article_image.incid = '69195' ORDER BY article_image.sortorder [fetchmode] => 1 [modules] => Array ( ) [destructor_registered] => 1 [_debug] => [_default_error_mode] => [_default_error_options] => [_default_error_handler] => [_error_class] => PEAR_Error [_expected_errors] => Array ( ) ) [time_created] => [time_updated] => [id] => 69195 [sortorder] => [tbl] => article [fields] => [application_path] => /public_web_sites/www.inc.com/reflex/ [core_application_url] => http://www.inc.com/ [rubric] => [sort] => 2 [largeformat] => FALSE [baseurl] => http://www.inc.com/ [timestamp] => [homepage_headline] => 7 Critical Mistakes to Avoid in Business Negotiations [homepage_headline2] => 7 Critical Mistakes to Avoid in Business Negotiations [homepage_deck] => [lightfeatureimage] => FALSE [imagelist_primary] => Array ( [48922] => Image Object ( [img_foreignkey] => 176558909 [img_reference_name] => getty_176558909_97064797045000.jpg [img_caption] => [img_alt_text] => Businesswoman Discussing With Colleague In Office [img_custom_credit] => [img_custom_meta_data] => [img_phoid] => 872 [img_ityid] => 5 [img_bucketref] => [img_bucket_dimx] => [img_bucket_dimy] => [img_f1imageref] => [img_panoramicref] => getty_176558909_97064797045000.jpg [img_pan_dimx] => 970 [img_pan_dimy] => 450 [img_light_imageflag] => TRUE [img_tile_override_imageref] => [img_skyscraperref] => [img_sky_dimx] => [img_sky_dimy] => [img_super_panoramicref] => [img_gallery_imageref] => [img_full_screen_ref] => [img_custom_cropref] => [img_full_text] => [img_tags] => [img_notes] => [img_gettyflag] => TRUE [dbObj] => MDB2_Driver_mysql Object ( [string_quoting] => Array ( [start] => ' [end] => ' [escape] => \ [escape_pattern] => \ ) [identifier_quoting] => Array ( [start] => ` [end] => ` [escape] => ` ) [sql_comments] => Array ( [0] => Array ( [start] => -- [end] => [escape] => ) [1] => Array ( [start] => # [end] => [escape] => ) [2] => Array ( [start] => /* [end] => */ [escape] => ) ) [server_capabilities_checked] => 1 [start_transaction] => 1 [varchar_max_length] => 65532 [db_index] => 1 [dsn] => Array ( [phptype] => mysql [dbsyntax] => mysql [username] => inccom [password] => b4Fjf2jaFLfc [protocol] => tcp [hostspec] => MYDB [port] => [socket] => [database] => [mode] => ) [connected_dsn] => Array ( [phptype] => mysql [dbsyntax] => mysql [username] => inccom [password] => b4Fjf2jaFLfc [protocol] => tcp [hostspec] => MYDB [port] => [socket] => [database] => [mode] => ) [connection] => Resource id #8 [opened_persistent] => [database_name] => sitecontent [connected_database_name] => sitecontent [connected_server_info] => 5.5.38-35.2-log [supported] => Array ( [sequences] => emulated [indexes] => 1 [affected_rows] => 1 [summary_functions] => 1 [order_by_text] => 1 [transactions] => 1 [savepoints] => 1 [current_id] => emulated [limit_queries] => 1 [LOBs] => 1 [replace] => 1 [sub_selects] => 1 [triggers] => 1 [auto_increment] => 1 [primary_key] => 1 [result_introspection] => 1 [prepared_statements] => 1 [identifier_quoting] => 1 [pattern_escaping] => 1 [new_link] => 1 ) [options] => Array ( [ssl] => [field_case] => 0 [disable_query] => [result_class] => MDB2_Result_%s [buffered_result_class] => MDB2_BufferedResult_%s [result_wrap_class] => [result_buffering] => 1 [fetch_class] => stdClass [persistent] => [debug] => 0 [debug_handler] => MDB2_defaultDebugOutput [debug_expanded_output] => [default_text_field_length] => 4096 [lob_buffer_length] => 8192 [log_line_break] => [idxname_format] => %s_idx [seqname_format] => %s_seq [savepoint_format] => MDB2_SAVEPOINT_%s [statement_format] => MDB2_STATEMENT_%1$s_%2$s [seqcol_name] => sequence [quote_identifier] => [use_transactions] => 1 [decimal_places] => 2 [portability] => 127 [modules] => Array ( [ex] => Extended [dt] => Datatype [mg] => Manager [rv] => Reverse [na] => Native [fc] => Function ) [emulate_prepared] => [datatype_map] => Array ( ) [datatype_map_callback] => Array ( ) [nativetype_map_callback] => Array ( ) [lob_allow_url_include] => [bindname_format] => (?:\d+)|(?:[a-zA-Z][a-zA-Z0-9_]*) [max_identifiers_length] => 64 [default_fk_action_onupdate] => RESTRICT [default_fk_action_ondelete] => RESTRICT [DBA_username] => [DBA_password] => [default_table_type] => ) [wildcards] => Array ( [0] => % [1] => _ ) [as_keyword] => AS [warnings] => Array ( ) [debug_output] => [in_transaction] => [nested_transaction_counter] => [has_transaction_error] => [offset] => 0 [limit] => 0 [phptype] => mysql [dbsyntax] => mysql [last_query] => SELECT * FROM article_image INNER JOIN image ON article_image.imgid = image.id WHERE article_image.incid = '69195' ORDER BY article_image.sortorder [fetchmode] => 1 [modules] => Array ( ) [destructor_registered] => 1 [_debug] => [_default_error_mode] => [_default_error_options] => [_default_error_handler] => [_error_class] => PEAR_Error [_expected_errors] => Array ( ) ) [time_created] => 2015-01-28 12:22:45 [time_updated] => 2015-01-28 12:22:45 [id] => 48922 [sortorder] => [tbl] => image [fields] => [application_path] => /public_web_sites/www.inc.com/reflex/ [core_application_url] => http://www.inc.com/ [error] => Array ( [0] => Problem initializing. A method for "incid" does not exist. [1] => Problem initializing. 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A method for "incid" does not exist. [1] => Problem initializing. A method for "imgid" does not exist. ) [sort] => 0 ) ) ) Article Object ( [inc_foreignid] => 87068 [inc_title] => Why the Way You Read Affects How Successful You Are [inc_headline_prefix] => [inc_headline] => Why the Way You Read Affects How Successful You Are [inc_homepage_headline] => What Your Reading Habits Say About You [inc_homepage_headline_ab_test] => Why the Way You Read Affects How Successful You Are [inc_lander_headline] => [inc_sharing_headline] => [inc_twitter_headline] => Why how you read speaks volumes about how successful you will be @VanessaNornberg [inc_column_name_override] => [inc_reference_name] => [inc_custom_byline] => [inc_typid] => 1 [inc_autid] => [inc_deck] => Do you read every word and pay close attention to the details and nuances, or do you fly through the information in front of you for the main idea? 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With the advent of text messages, emails, and other technology-based forms of communication, the way in which we--and our employees--read has more to do with both individual and business success than ever before. Do you read every word and pay close attention to the details and nuances, or do you fly through the information in front of you for the main idea? See what your reading style says about your chances for success.

Speed Reader. You blow through emails and pride yourself on your rapid response time--no one is faster than you. Sure, but have you ever gone back and double-checked to make sure you have not let any of the email's specific points fall through the cracks? Rapid readers may get through information quickly, but they often miss important details in their "read with speed" technique. The real estate agent representing the sellers of a property a friend of mine was buying surely thought she did well by her clients when she drove their property into a bidding war, but her rapid response style of reading cost her clients $25,000 when she did not carefully read the offer contained in my friend's agent's email and transmitted the wrong figure to them.

Skimmer. Your eyes skip a word here and there, so your email exchanges have some back and forth, but you eventually get done what needs doing. Chances are, your contacts and colleagues view you like they would a C student. You frustrate them with your hit or miss attitude, so you are not likely to inspire enough confidence to win a new deal or get a raise or promotion. Contacts will end up bypassing you when possible and relegate you to the pile of last resorts. When I recently reached out to our health insurance broker, she did the opposite of what I asked in my email, and ended up costing herself (and me!) a lot of time and hassle that could have been avoided if she had read my request as it was written in the initial email. In the process, she made sure that when it comes time to renew our policy, I will go directly to the health insurance company itself and cut her out.

Scrutinizer. Read, reflect, respond. You take the time to read an email in its entirety and then send one succinct reply. It takes a bit longer than you would like sometimes, but being thorough minimizes the clutter in your inbox, helps you stay organized, and ultimately shows the person on the other side of the communication that he can trust you with his business. A prospective customer recently sent me a list of questions about our products, and I carefully answered each point with a clear explanation and concise technical information about our products. A week later, the customer placed a large order and told me that he had chosen our company because, unlike our competitors, I was the only person who had addressed every concern he had raised, so he felt comfortable giving us his business.

Don't let your reading strategy sink your chances at success. If you want colleagues, contacts, and customers to feel they are in good hands with you, slow down, stop scanning, and start reading like your life depends on it--because professionally speaking, it does.

 

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In February, Dave Asprey will cut the ribbon on his first-ever Bulletproof café. After nearly five years, it seems like a logical step for a guy whose butter-infused coffee inspired a cult following. Read on for the story of how Asprey went from experimenting with "biohacking" his own body to building a thriving business. (And check out more stories in our Built From Passion series.)

Where the Idea Came From 

At 20, Dave Asprey was depressed, overweight, and eating to cope with his emotions, which veered from clear and decisive to stricken with fear. After buying disability insurance, "because I got to the point where I wouldn't hire myself," he told Inc. last summer, the former project manager and software entrepreneur became obsessed with his health, from the quality and duration of his sleep to the fat content of foods he consumed. 

The more he studied himself, the more he realized he wasn't after a quick pick-me-up but the feeling of being on, all the time. At a friend's suggestion, he began taking so-called smart drugs--a broad term for compounds that heighten cognition--and he says then his hazy world came into focus. After shedding 50 pounds in three months, "I fired my doctor and started taking smart drugs without supervision," he said. He went on to lose 50 more. 

Asprey, who is 41 and lives in the Bay Area, spent 15 years and more than $300,000 to "hack" his biology. He claims he upgraded his brain by more than 20 IQ points and lowered his biological age while learning to sleep more efficiently. He says that learning to do these seemingly impossible things has turned him into a better entrepreneur, husband, and father. This premise became the foundation for Bulletproof Executive, the self-funded performance-coaching company Asprey started in 2010. 

Experimenting with smart drugs eventually led Asprey to toy with that most quotidian of energy boosters--coffee. In 2009, he first posted a recipe for Bulletproof coffee, the coffee and butter beverage that he now says was key to his transformation. By 2012 he began selling Bulletproof-branded low-mold coffee beans online. (Toxins from mold are "performance-robbing," he told the Times.) Soon he added supplements like Brain Octane (his own medium-chain triglyceride oil, an easily digestible fat). Since the Food and Drug Administration doesn't review supplements, Asprey continues to roll out his own; the latest, called Unfair Advantage, is intended to grow mitochondria--i.e., cells in the muscles and brain--in order to slow down the process of aging. 

How the Business Took Off 

As word got around, Bulletproof coffee gained a cult following. It became popular among tech types in Silicon Valley, New York City, and Seattle, and won over celebrities such as music producer Rick Rubin, who introduced the drink to British singer Ed Sheeran, and Dr. Frank Lipman, an integrative doctor who treats Gwyneth Paltrow. The 450-calorie drink is ideal for "mind clarity and a bit of pep," Lipman told the Times.

Making the coffee is simple: You start with some low-mold coffee beans; add at least two tablespoons of unsalted butter (grassfed, which is higher in omega-3s and vitamins); and dump in one to two tablespoons of MCT oil. Put the whole thing in a blender and mix until smooth. Your energy levels will go through the roof, Asprey says, and your hunger will fly out the window. 

Now, nearly five years after its launch, Bulletproof Executive is a 20-person company endorsing the biohacking lifestyle (the company declined to provide revenue numbers). Last year, the website drew some six million unique visitors, and 11 million people have downloaded Asprey's health podcast on iTunes. His book, The Bulletproof Diet: Lose up to a Pound a Day, Reclaim Energy and Focus, Upgrade Your Life, was published in January. The Bulletproof shop and cafés are up next. 

After running a "quantitative analysis" to see where Bulletproof coffee was most popular, Asprey settled on Los Angeles for his first standalone café, which he says will be anything but a regular coffee shop. Noting he has "several of the early people from the Starbucks team" on board, the focus will be on getting customers to try the coffee. "The idea is that people still say, 'Butter in coffee?' and there's a disbelief that it can taste as good as it does or make you feel the way it does," he says. Clearly, he wants to convert them. 

"It's an experience; it's more than just coffee," Asprey continues. "We're building the whole store to have the Bulletproof principles in mind as we go through the day." This means lighting that's compatible with circadian rhythms, a Whole Body Vibration platform (like astronauts use to strengthen muscles on missions), and a small seating area where furniture and flooring "connect to the earth."

"It's the indoor equivalent of being outdoors in the park with bare feet," Asprey says proudly. "Studies have shown there are reductions in inflammation and stress when people are able to discharge and walk around." 

The coffee shop is the biggest sign Asprey thinks this is more than a fad. When asked why, he offers this anecdote: "Last night, I did a book signing in New York City, and a guy in the front row said, 'I've been drinking Bulletproof coffee every day for a year and a half. I've lost 50 pounds and started two companies.' Feeling this way isn't a fad," he says bluntly. "Once you do this, it's priceless to have your brain work all day and not have food cravings all day."

But how do you grow a business nontechie types may view skeptically? To hear Asprey tell it, you sell what the coffee does for you instead of the coffee (though that should taste great, too). "I care about the person coming in even more," Asprey says, contrasting his approach to other roasters like Stumptown Coffee, "not the estate or where the beans are grown." 

This year, Asprey plans to open two or three shops, gather data on their performance, and then "go substantially faster after we know what's there." The first store will be funded internally, and over time he'll expand the roast profiles of the coffee, in addition to brewing methods. "We want something that tastes creamy and delicious," he says of the drinks, whose prices will compare to Starbucks'. "We're still working on the menu and testing things." 

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Whether you're negotiating the price of a massive contract, or a salary raise that comes with a new position, negotiating skills are essential in the business world. If you're unable to negotiate fairly, logically, and persuasively, you could jeopardize your career, or at least miss out on significant opportunities as a result.

When trying to argue persuasively, participants sometimes rely on logical fallacies, or illogical arguments that seem rational at first glance, to prove their points. It's critical to avoid the emergence of such fallacies, as they can immediately weaken your argument. Likewise, it's important to observe the other party's arguments carefully, and point out any fallacies that may form the crux of his/her argument.

The key to most successful negotiations is planning, and you can avoid the pitfalls of logical fallacies by brainstorming about what possible fallacies could come up during negotiations. Preparation allows you to chart a course for your position, plan for possible rebuttals, consider possible alternatives and compromises, and determine the consequences of the negotiation's outcome. Seeing ahead this far should give you the opportunity to analyze your own argument for any potential weaknesses, and look for potential weak points in the other party's argumentative course.

As you prepare for the negotiation, keep the following dangerous logical fallacies in the back of your mind.

1. Straw man argument.

A straw man argument is an instance of one party misquoting or deliberately inventing a false version of another party's argument in an effort to make their own argument seem more appealing. For example, let's say your potential client claims that they can't engage in your services because they don't have enough available funds. You distort that argument by saying, "You say you don't think our services are worth the money, but I can prove objectively that we'll increase your ROI."

This is a straw man argument, because the argument you're trying to counter is not the same argument they initially presented. While the two arguments (real and distorted) are somewhat similar, you aren't actually addressing the point at hand. This could weaken your position or make the other party frustrated.

2. Appeal to consequences.

This type of fallacy is usually a sophisticated form of appealing to emotion, but sometimes it just cuts an important argumentative corner. Appealing to consequences is a way of asserting that an idea is true by arguing that the consequences of the idea's not being true are undesirable. A traditional example of this is arguing that free will has to exist because if it didn't life would have no point.

You may find yourself stumbling into this type of logical fallacy in a business negotiation. For example, if you're trying to negotiate an increased rate to your customer, you could say, "We are responsible for keeping your sales up. If we weren't, we wouldn't be in business." You can make the claim that you are responsible for their increased sales, but you need to back that argument up with objective data--not a hypothetical argument of what would happen if you weren't.

3. Ad hominem.

Ad hominem is a type of fallacy that involves attacking another person's character rather than his/her argument. You see this type of fallacy often in the political circuit; rather than diving into the logistics of the issue at hand, one candidate will accuse the other of being a liar.

While you wouldn't dare make such an obvious attack in the business world, this logical fallacy does have a tendency to pop up from time to time during negotiations. Let's say you're a candidate for a promotion, and the opposing candidate has argued that he is better educated than you. It's a logical fallacy if you try and refute this argument by saying something like "he probably didn't study as hard as I did." Instead, opt to argue that your experience means more than education, or find some other way to overcome the argument without undercutting the opposing party's character.

4. Slippery slope.

You see the slippery slope fallacy all the time during political debates. One person argues against the proposition of a new law or regulation simply because there's a chance that it could lead to more significant laws or regulations in the future.

Put this into a business perspective. Let's say you want your employee to take on a new responsibility, and he/she is resistant. It's a logical fallacy if he/she resists because he/she is afraid that by saying yes to this new responsibility, it will open the door to many new unwanted responsibilities. It's not logical because the argument is for only one additional responsibility, and the future is entirely hypothetical.

5. Correlation equals causation.

This argument is an especially tempting trap to fall into. Correlation is an observation that one action was taken and one result was obtained. It doesn't necessarily prove that the action was what caused the result; arguing that it did is a logical fallacy.

For example, if you're negotiating for a pay raise, it's illogical to argue that an increase in productivity was due solely to your own efforts. Let's say you're in marketing and your company's social media following increased since the time of your last evaluation. You can't tie your performance to those increased metrics unless you have a causal link. Otherwise, they could easily be attributed to a new company announcement, or an outlier in your data.

6. False dilemma.

The false dilemma fallacy starts with an assumption that there are only two possible answers to a solution, and those possibilities are at extreme ends of the spectrum. For example, if a co-worker is arguing against one of your plans for a given project and you argue, "You're either on board with this, or you're trying to sabotage the project," you've immediately created a false dilemma. The world is seldom black and white, and in this particular example, it's entirely possible that the co-worker is interested in the idea but is only trying to raise some possible concerns. Don't assume there are only two options for any scenario.

7. Red herring.

In detective stories, a red herring is a clue intended to lead the audience to one conclusion while the correct conclusion is different. In the context of negotiation, a red herring is a way of manipulating an argument instead of trying to address it. For example, if you and your boss are negotiating a pay raise and the subject of company budget comes up, it's a red herring if you keep changing the argument to the strength of your performance. You may have more leverage with performance than with budgetary concerns, but if you aren't addressing the budgetary argument, you're approaching the argument illogically.

Logical fallacies are a kind of poison that can infect an otherwise valid, valuable argument and render it completely useless. If you can spot and identify any in the other party's persuasive argument, you'll have the upper hand in crushing their argument totally. Likewise, you'll have to pay attention and keep them from encroaching on your own persuasive words. Doing so will put you in a better position, and strengthen your arguments.

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For as long as I can remember, the saying, "you just got lucky" or "that person is so lucky" has always made me cringe. I've never believed in luck--let me explain why.

Everything that happens in life can be traced back to some amount of effort. Or, in many cases, it's a boatload of effort.

When someone hits the game-winning 3-pointer in basketball, it's not luck that makes the shot go in. It's the 500 3-pointers that athlete has shot every day for months or years. It's the muscle memory that athlete has developed over thousands of painstaking hours. There's not some miracle wisp of wind (luck) that floats the ball into the hoop.

When someone's business starts to take off, people immediately jump on the luck bandwagon. (In this scenario, luck is the exact same thing as overnight success.) Even if a company goes viral at launch, there's still an immense amount of planning, preparation, coordination, and previous successes (and failures) behind the scenes. It's not luck. It's organization and execution.

Look at any best-selling author ever. Not one of them sat down and wrote a book in a week. Got it published the next week. And then sat back and watched as it became a New York Times bestseller. Yet people call authors like Seth Godin, J.K. Rowling, and many others "lucky." Seth and J.K. (we're on a first-name basis because we're author buddies) both got rejected by publishers countless times. Heck, Seth Godin got rejected a staggering 900 times by publishers. 900! And he's lucky? Hell no, he's not. He's a hard-working author who got what he earned from persistence and effort.

I could go on and on and on with examples. Maybe the only people who truly could be deemed lucky are lottery winners. However, the majority of lottery winners (a high majority) have played for years and invested thousands of dollars to win. Many lottery winners have strategies, systems, and complex buying patterns. Sure, there are a few people who've bought a single ticket and won the lottery, but that's unbelievably rare.

Luck has this amazing ability to show up after all the hard work has been put in, and oftentimes, after someone has lost hope that their effort will pay off. I believe that the only time so-called luck shows up is after you've gone far enough in whatever you're working on that you deserve recognition on some level.

That's exactly what luck is to me: recognition of hard work.

For me, this came on November 3, 2012, when I launched BuyMyLastName and asked the world to bid on my last name. In the first 24 hours the bidding hit more than $30,000. A lot of people called that luck. LUCK? I'd been working 14-16 hours every day for the previous four years with IWearYourShirt to build a following and a community that gained attention in the media. Luck didn't have anything to do with it. About 5,000 hours of effort and the balls to put a crazy idea out into the world--that's what made the difference.

The illusion of luck can consume you if you're not careful. If you buy into it, you'll end up sitting idly on the sidelines, while the dedicated, hustling, hard-working people pass you by on their road to success. It's like Coleman Cox said in 1922:

"I am a great believer in luck. The harder I work, the more of it I seem to have."

Don't sit around waiting for the luck train to show up. Luck is for leprechauns and cereals with marshmallows in them. For the rest of us, it's just hard work, patience, and persistence that will get us to our dreams.

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We're not big on setting resolutions only in January at Pluralsight. We believe it's important to strive for excellence year-round, rather than just once a year. That said, there's value in using the year's starter months to reassess your current skill sets and identify areas for improvement, growth, and learning.

Technology is one area that no one in any industry can afford to grow complacent about--tech is changing so quickly that skills you mastered last year may already be outdated. In such a quickly evolving industry, information decays at a rate of 30 percent a year, according to Research in Labor Economics, rendering nearly a third of last year's tech-related knowledge irrelevant.

But don't panic--there's a solution. Staying up-to-date with emergent technologies and trends--as well as the skills needed to master them--will help you offset the lightning-fast pace of skills disruption and keep you ahead of the curve. Continuous learning is the key to maintaining an ongoing competitive advantage, both for individuals and organizations.

On that note, here are the top six tech skills that Pluralsight has identified as not just "nice-to-know," but "need to know," in 2015:

1. Coding.

As I've written recently, coding is the number-one skill in demand today worldwide. Although coding and computer science are still marginalized in the K-12 education system, it's clear that the ability to code has become as important as other basic forms of literacy like reading and math. Fortunately, no matter what your age or current comfort level with technology, there are ways to pick up intro coding skills--and many of them are free. Start with Code School, which provides interactive learn-to-code challenges along with entertaining video instruction, or Hour of Code, which offers a free one-hour coding tutorial that's available in over 30 languages.

2. Big data.

According to Forbes, big data will continue to grow in 2015, due in part to the rise of the Internet of Things, which has the power to embed technology in practically anything. As ever-larger volumes of data are created, it's vital to know how to collect and analyze that data--particularly when it's related to customer preferences and business processes. No matter what industry you're in, you'll miss out on key marketing and decision-making opportunities by ignoring big data. You can brush up on big data concepts, technologies, and vendors with these courses.

3. Cloud computing.

TechRadar reported this month that 2015 will be the year that the cloud becomes the "new normal." The reason, writes Mark Barrenechea, CEO of OpenText, is that costs can be slashed as much as 90 percent through digitization of information-intensive processes. Barrenechea predicts that by year-end, we'll see "a world of hybrid deployments in which some information and applications reside in the cloud and the remainder resides on-premise." Learning to utilize the cloud's flexible power can improve everything from your data security to your collaboration ability. Learn cloud-computing basics with this hour-long online course, which you can view in full with a free trial from Pluralsight, or try this free intro course on the topic from ALISON.

4. Mobile.

As Six Dimensions states, "If you don't have a mobile strategy, you don't have a future strategy." This has never been truer than in 2015, the year in which The Guardian predicts an increasing number of companies will learn how to mobilize their revenue-generating processes, like making purchases and depositing checks. This is also the year that we'll hit critical mass with the fusion of mobile and cloud computing, according to Forbes. That means many more centrally coordinated apps will be usable on multiple devices. Here's a list of beginner-level courses related to mobile technology from Pluralsight, as well as options for mobile apps courses from Lynda.com.

5. Data visualization.

Data keeps multiplying, which means whatever message you hope to communicate online must find increasingly creative ways to break through the noise. That's where data visualization comes in, which involves using a visual representation of the data to discover new information and breakthroughs. Creative Bloq notes that this technique can reveal details that poring through dry data can't. Fortunately, you don't have to be a web designer or developer to create compelling infographics. Here's a list of 10 free tools you can use to visually enhance your data.

6. UX design skills.

User experience (UX) designers consider the end user's ease of use, efficiency, and general experience of interfacing with a system (such as a website or application). Smashing Magazine notes that while user experience has long been important, it has become more so recently in relation to the diverse ways that users can now access websites, including mobile and apps. "The more complex the system, the more involved will the planning and architecture have to be for it," writes Jacob Gube. But it's not just professional designers who can benefit from understanding UX design--anyone can. Check out this animated video from UXmastery on "How to Get Started in UX Design."

These six tech trends are reshaping the way businesses in every industry function internally and connect with their customers. Get smart in these areas, and you won't have to worry about being left behind--at least not this year.

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With the advent of text messages, emails, and other technology-based forms of communication, the way in which we--and our employees--read has more to do with both individual and business success than ever before. Do you read every word and pay close attention to the details and nuances, or do you fly through the information in front of you for the main idea? See what your reading style says about your chances for success.

Speed Reader. You blow through emails and pride yourself on your rapid response time--no one is faster than you. Sure, but have you ever gone back and double-checked to make sure you have not let any of the email's specific points fall through the cracks? Rapid readers may get through information quickly, but they often miss important details in their "read with speed" technique. The real estate agent representing the sellers of a property a friend of mine was buying surely thought she did well by her clients when she drove their property into a bidding war, but her rapid response style of reading cost her clients $25,000 when she did not carefully read the offer contained in my friend's agent's email and transmitted the wrong figure to them.

Skimmer. Your eyes skip a word here and there, so your email exchanges have some back and forth, but you eventually get done what needs doing. Chances are, your contacts and colleagues view you like they would a C student. You frustrate them with your hit or miss attitude, so you are not likely to inspire enough confidence to win a new deal or get a raise or promotion. Contacts will end up bypassing you when possible and relegate you to the pile of last resorts. When I recently reached out to our health insurance broker, she did the opposite of what I asked in my email, and ended up costing herself (and me!) a lot of time and hassle that could have been avoided if she had read my request as it was written in the initial email. In the process, she made sure that when it comes time to renew our policy, I will go directly to the health insurance company itself and cut her out.

Scrutinizer. Read, reflect, respond. You take the time to read an email in its entirety and then send one succinct reply. It takes a bit longer than you would like sometimes, but being thorough minimizes the clutter in your inbox, helps you stay organized, and ultimately shows the person on the other side of the communication that he can trust you with his business. A prospective customer recently sent me a list of questions about our products, and I carefully answered each point with a clear explanation and concise technical information about our products. A week later, the customer placed a large order and told me that he had chosen our company because, unlike our competitors, I was the only person who had addressed every concern he had raised, so he felt comfortable giving us his business.

Don't let your reading strategy sink your chances at success. If you want colleagues, contacts, and customers to feel they are in good hands with you, slow down, stop scanning, and start reading like your life depends on it--because professionally speaking, it does.

 

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In February, Dave Asprey will cut the ribbon on his first-ever Bulletproof café. After nearly five years, it seems like a logical step for a guy whose butter-infused coffee inspired a cult following. Read on for the story of how Asprey went from experimenting with "biohacking" his own body to building a thriving business. (And check out more stories in our Built From Passion series.)

Where the Idea Came From 

At 20, Dave Asprey was depressed, overweight, and eating to cope with his emotions, which veered from clear and decisive to stricken with fear. After buying disability insurance, "because I got to the point where I wouldn't hire myself," he told Inc. last summer, the former project manager and software entrepreneur became obsessed with his health, from the quality and duration of his sleep to the fat content of foods he consumed. 

The more he studied himself, the more he realized he wasn't after a quick pick-me-up but the feeling of being on, all the time. At a friend's suggestion, he began taking so-called smart drugs--a broad term for compounds that heighten cognition--and he says then his hazy world came into focus. After shedding 50 pounds in three months, "I fired my doctor and started taking smart drugs without supervision," he said. He went on to lose 50 more. 

Asprey, who is 41 and lives in the Bay Area, spent 15 years and more than $300,000 to "hack" his biology. He claims he upgraded his brain by more than 20 IQ points and lowered his biological age while learning to sleep more efficiently. He says that learning to do these seemingly impossible things has turned him into a better entrepreneur, husband, and father. This premise became the foundation for Bulletproof Executive, the self-funded performance-coaching company Asprey started in 2010. 

Experimenting with smart drugs eventually led Asprey to toy with that most quotidian of energy boosters--coffee. In 2009, he first posted a recipe for Bulletproof coffee, the coffee and butter beverage that he now says was key to his transformation. By 2012 he began selling Bulletproof-branded low-mold coffee beans online. (Toxins from mold are "performance-robbing," he told the Times.) Soon he added supplements like Brain Octane (his own medium-chain triglyceride oil, an easily digestible fat). Since the Food and Drug Administration doesn't review supplements, Asprey continues to roll out his own; the latest, called Unfair Advantage, is intended to grow mitochondria--i.e., cells in the muscles and brain--in order to slow down the process of aging. 

How the Business Took Off 

As word got around, Bulletproof coffee gained a cult following. It became popular among tech types in Silicon Valley, New York City, and Seattle, and won over celebrities such as music producer Rick Rubin, who introduced the drink to British singer Ed Sheeran, and Dr. Frank Lipman, an integrative doctor who treats Gwyneth Paltrow. The 450-calorie drink is ideal for "mind clarity and a bit of pep," Lipman told the Times.

Making the coffee is simple: You start with some low-mold coffee beans; add at least two tablespoons of unsalted butter (grassfed, which is higher in omega-3s and vitamins); and dump in one to two tablespoons of MCT oil. Put the whole thing in a blender and mix until smooth. Your energy levels will go through the roof, Asprey says, and your hunger will fly out the window. 

Now, nearly five years after its launch, Bulletproof Executive is a 20-person company endorsing the biohacking lifestyle (the company declined to provide revenue numbers). Last year, the website drew some six million unique visitors, and 11 million people have downloaded Asprey's health podcast on iTunes. His book, The Bulletproof Diet: Lose up to a Pound a Day, Reclaim Energy and Focus, Upgrade Your Life, was published in January. The Bulletproof shop and cafés are up next. 

After running a "quantitative analysis" to see where Bulletproof coffee was most popular, Asprey settled on Los Angeles for his first standalone café, which he says will be anything but a regular coffee shop. Noting he has "several of the early people from the Starbucks team" on board, the focus will be on getting customers to try the coffee. "The idea is that people still say, 'Butter in coffee?' and there's a disbelief that it can taste as good as it does or make you feel the way it does," he says. Clearly, he wants to convert them. 

"It's an experience; it's more than just coffee," Asprey continues. "We're building the whole store to have the Bulletproof principles in mind as we go through the day." This means lighting that's compatible with circadian rhythms, a Whole Body Vibration platform (like astronauts use to strengthen muscles on missions), and a small seating area where furniture and flooring "connect to the earth."

"It's the indoor equivalent of being outdoors in the park with bare feet," Asprey says proudly. "Studies have shown there are reductions in inflammation and stress when people are able to discharge and walk around." 

The coffee shop is the biggest sign Asprey thinks this is more than a fad. When asked why, he offers this anecdote: "Last night, I did a book signing in New York City, and a guy in the front row said, 'I've been drinking Bulletproof coffee every day for a year and a half. I've lost 50 pounds and started two companies.' Feeling this way isn't a fad," he says bluntly. "Once you do this, it's priceless to have your brain work all day and not have food cravings all day."

But how do you grow a business nontechie types may view skeptically? To hear Asprey tell it, you sell what the coffee does for you instead of the coffee (though that should taste great, too). "I care about the person coming in even more," Asprey says, contrasting his approach to other roasters like Stumptown Coffee, "not the estate or where the beans are grown." 

This year, Asprey plans to open two or three shops, gather data on their performance, and then "go substantially faster after we know what's there." The first store will be funded internally, and over time he'll expand the roast profiles of the coffee, in addition to brewing methods. "We want something that tastes creamy and delicious," he says of the drinks, whose prices will compare to Starbucks'. "We're still working on the menu and testing things." 

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Whether you're negotiating the price of a massive contract, or a salary raise that comes with a new position, negotiating skills are essential in the business world. If you're unable to negotiate fairly, logically, and persuasively, you could jeopardize your career, or at least miss out on significant opportunities as a result.

When trying to argue persuasively, participants sometimes rely on logical fallacies, or illogical arguments that seem rational at first glance, to prove their points. It's critical to avoid the emergence of such fallacies, as they can immediately weaken your argument. Likewise, it's important to observe the other party's arguments carefully, and point out any fallacies that may form the crux of his/her argument.

The key to most successful negotiations is planning, and you can avoid the pitfalls of logical fallacies by brainstorming about what possible fallacies could come up during negotiations. Preparation allows you to chart a course for your position, plan for possible rebuttals, consider possible alternatives and compromises, and determine the consequences of the negotiation's outcome. Seeing ahead this far should give you the opportunity to analyze your own argument for any potential weaknesses, and look for potential weak points in the other party's argumentative course.

As you prepare for the negotiation, keep the following dangerous logical fallacies in the back of your mind.

1. Straw man argument.

A straw man argument is an instance of one party misquoting or deliberately inventing a false version of another party's argument in an effort to make their own argument seem more appealing. For example, let's say your potential client claims that they can't engage in your services because they don't have enough available funds. You distort that argument by saying, "You say you don't think our services are worth the money, but I can prove objectively that we'll increase your ROI."

This is a straw man argument, because the argument you're trying to counter is not the same argument they initially presented. While the two arguments (real and distorted) are somewhat similar, you aren't actually addressing the point at hand. This could weaken your position or make the other party frustrated.

2. Appeal to consequences.

This type of fallacy is usually a sophisticated form of appealing to emotion, but sometimes it just cuts an important argumentative corner. Appealing to consequences is a way of asserting that an idea is true by arguing that the consequences of the idea's not being true are undesirable. A traditional example of this is arguing that free will has to exist because if it didn't life would have no point.

You may find yourself stumbling into this type of logical fallacy in a business negotiation. For example, if you're trying to negotiate an increased rate to your customer, you could say, "We are responsible for keeping your sales up. If we weren't, we wouldn't be in business." You can make the claim that you are responsible for their increased sales, but you need to back that argument up with objective data--not a hypothetical argument of what would happen if you weren't.

3. Ad hominem.

Ad hominem is a type of fallacy that involves attacking another person's character rather than his/her argument. You see this type of fallacy often in the political circuit; rather than diving into the logistics of the issue at hand, one candidate will accuse the other of being a liar.

While you wouldn't dare make such an obvious attack in the business world, this logical fallacy does have a tendency to pop up from time to time during negotiations. Let's say you're a candidate for a promotion, and the opposing candidate has argued that he is better educated than you. It's a logical fallacy if you try and refute this argument by saying something like "he probably didn't study as hard as I did." Instead, opt to argue that your experience means more than education, or find some other way to overcome the argument without undercutting the opposing party's character.

4. Slippery slope.

You see the slippery slope fallacy all the time during political debates. One person argues against the proposition of a new law or regulation simply because there's a chance that it could lead to more significant laws or regulations in the future.

Put this into a business perspective. Let's say you want your employee to take on a new responsibility, and he/she is resistant. It's a logical fallacy if he/she resists because he/she is afraid that by saying yes to this new responsibility, it will open the door to many new unwanted responsibilities. It's not logical because the argument is for only one additional responsibility, and the future is entirely hypothetical.

5. Correlation equals causation.

This argument is an especially tempting trap to fall into. Correlation is an observation that one action was taken and one result was obtained. It doesn't necessarily prove that the action was what caused the result; arguing that it did is a logical fallacy.

For example, if you're negotiating for a pay raise, it's illogical to argue that an increase in productivity was due solely to your own efforts. Let's say you're in marketing and your company's social media following increased since the time of your last evaluation. You can't tie your performance to those increased metrics unless you have a causal link. Otherwise, they could easily be attributed to a new company announcement, or an outlier in your data.

6. False dilemma.

The false dilemma fallacy starts with an assumption that there are only two possible answers to a solution, and those possibilities are at extreme ends of the spectrum. For example, if a co-worker is arguing against one of your plans for a given project and you argue, "You're either on board with this, or you're trying to sabotage the project," you've immediately created a false dilemma. The world is seldom black and white, and in this particular example, it's entirely possible that the co-worker is interested in the idea but is only trying to raise some possible concerns. Don't assume there are only two options for any scenario.

7. Red herring.

In detective stories, a red herring is a clue intended to lead the audience to one conclusion while the correct conclusion is different. In the context of negotiation, a red herring is a way of manipulating an argument instead of trying to address it. For example, if you and your boss are negotiating a pay raise and the subject of company budget comes up, it's a red herring if you keep changing the argument to the strength of your performance. You may have more leverage with performance than with budgetary concerns, but if you aren't addressing the budgetary argument, you're approaching the argument illogically.

Logical fallacies are a kind of poison that can infect an otherwise valid, valuable argument and render it completely useless. If you can spot and identify any in the other party's persuasive argument, you'll have the upper hand in crushing their argument totally. Likewise, you'll have to pay attention and keep them from encroaching on your own persuasive words. Doing so will put you in a better position, and strengthen your arguments.

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For as long as I can remember, the saying, "you just got lucky" or "that person is so lucky" has always made me cringe. I've never believed in luck--let me explain why.

Everything that happens in life can be traced back to some amount of effort. Or, in many cases, it's a boatload of effort.

When someone hits the game-winning 3-pointer in basketball, it's not luck that makes the shot go in. It's the 500 3-pointers that athlete has shot every day for months or years. It's the muscle memory that athlete has developed over thousands of painstaking hours. There's not some miracle wisp of wind (luck) that floats the ball into the hoop.

When someone's business starts to take off, people immediately jump on the luck bandwagon. (In this scenario, luck is the exact same thing as overnight success.) Even if a company goes viral at launch, there's still an immense amount of planning, preparation, coordination, and previous successes (and failures) behind the scenes. It's not luck. It's organization and execution.

Look at any best-selling author ever. Not one of them sat down and wrote a book in a week. Got it published the next week. And then sat back and watched as it became a New York Times bestseller. Yet people call authors like Seth Godin, J.K. Rowling, and many others "lucky." Seth and J.K. (we're on a first-name basis because we're author buddies) both got rejected by publishers countless times. Heck, Seth Godin got rejected a staggering 900 times by publishers. 900! And he's lucky? Hell no, he's not. He's a hard-working author who got what he earned from persistence and effort.

I could go on and on and on with examples. Maybe the only people who truly could be deemed lucky are lottery winners. However, the majority of lottery winners (a high majority) have played for years and invested thousands of dollars to win. Many lottery winners have strategies, systems, and complex buying patterns. Sure, there are a few people who've bought a single ticket and won the lottery, but that's unbelievably rare.

Luck has this amazing ability to show up after all the hard work has been put in, and oftentimes, after someone has lost hope that their effort will pay off. I believe that the only time so-called luck shows up is after you've gone far enough in whatever you're working on that you deserve recognition on some level.

That's exactly what luck is to me: recognition of hard work.

For me, this came on November 3, 2012, when I launched BuyMyLastName and asked the world to bid on my last name. In the first 24 hours the bidding hit more than $30,000. A lot of people called that luck. LUCK? I'd been working 14-16 hours every day for the previous four years with IWearYourShirt to build a following and a community that gained attention in the media. Luck didn't have anything to do with it. About 5,000 hours of effort and the balls to put a crazy idea out into the world--that's what made the difference.

The illusion of luck can consume you if you're not careful. If you buy into it, you'll end up sitting idly on the sidelines, while the dedicated, hustling, hard-working people pass you by on their road to success. It's like Coleman Cox said in 1922:

"I am a great believer in luck. The harder I work, the more of it I seem to have."

Don't sit around waiting for the luck train to show up. Luck is for leprechauns and cereals with marshmallows in them. For the rest of us, it's just hard work, patience, and persistence that will get us to our dreams.

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We're not big on setting resolutions only in January at Pluralsight. We believe it's important to strive for excellence year-round, rather than just once a year. That said, there's value in using the year's starter months to reassess your current skill sets and identify areas for improvement, growth, and learning.

Technology is one area that no one in any industry can afford to grow complacent about--tech is changing so quickly that skills you mastered last year may already be outdated. In such a quickly evolving industry, information decays at a rate of 30 percent a year, according to Research in Labor Economics, rendering nearly a third of last year's tech-related knowledge irrelevant.

But don't panic--there's a solution. Staying up-to-date with emergent technologies and trends--as well as the skills needed to master them--will help you offset the lightning-fast pace of skills disruption and keep you ahead of the curve. Continuous learning is the key to maintaining an ongoing competitive advantage, both for individuals and organizations.

On that note, here are the top six tech skills that Pluralsight has identified as not just "nice-to-know," but "need to know," in 2015:

1. Coding.

As I've written recently, coding is the number-one skill in demand today worldwide. Although coding and computer science are still marginalized in the K-12 education system, it's clear that the ability to code has become as important as other basic forms of literacy like reading and math. Fortunately, no matter what your age or current comfort level with technology, there are ways to pick up intro coding skills--and many of them are free. Start with Code School, which provides interactive learn-to-code challenges along with entertaining video instruction, or Hour of Code, which offers a free one-hour coding tutorial that's available in over 30 languages.

2. Big data.

According to Forbes, big data will continue to grow in 2015, due in part to the rise of the Internet of Things, which has the power to embed technology in practically anything. As ever-larger volumes of data are created, it's vital to know how to collect and analyze that data--particularly when it's related to customer preferences and business processes. No matter what industry you're in, you'll miss out on key marketing and decision-making opportunities by ignoring big data. You can brush up on big data concepts, technologies, and vendors with these courses.

3. Cloud computing.

TechRadar reported this month that 2015 will be the year that the cloud becomes the "new normal." The reason, writes Mark Barrenechea, CEO of OpenText, is that costs can be slashed as much as 90 percent through digitization of information-intensive processes. Barrenechea predicts that by year-end, we'll see "a world of hybrid deployments in which some information and applications reside in the cloud and the remainder resides on-premise." Learning to utilize the cloud's flexible power can improve everything from your data security to your collaboration ability. Learn cloud-computing basics with this hour-long online course, which you can view in full with a free trial from Pluralsight, or try this free intro course on the topic from ALISON.

4. Mobile.

As Six Dimensions states, "If you don't have a mobile strategy, you don't have a future strategy." This has never been truer than in 2015, the year in which The Guardian predicts an increasing number of companies will learn how to mobilize their revenue-generating processes, like making purchases and depositing checks. This is also the year that we'll hit critical mass with the fusion of mobile and cloud computing, according to Forbes. That means many more centrally coordinated apps will be usable on multiple devices. Here's a list of beginner-level courses related to mobile technology from Pluralsight, as well as options for mobile apps courses from Lynda.com.

5. Data visualization.

Data keeps multiplying, which means whatever message you hope to communicate online must find increasingly creative ways to break through the noise. That's where data visualization comes in, which involves using a visual representation of the data to discover new information and breakthroughs. Creative Bloq notes that this technique can reveal details that poring through dry data can't. Fortunately, you don't have to be a web designer or developer to create compelling infographics. Here's a list of 10 free tools you can use to visually enhance your data.

6. UX design skills.

User experience (UX) designers consider the end user's ease of use, efficiency, and general experience of interfacing with a system (such as a website or application). Smashing Magazine notes that while user experience has long been important, it has become more so recently in relation to the diverse ways that users can now access websites, including mobile and apps. "The more complex the system, the more involved will the planning and architecture have to be for it," writes Jacob Gube. But it's not just professional designers who can benefit from understanding UX design--anyone can. Check out this animated video from UXmastery on "How to Get Started in UX Design."

These six tech trends are reshaping the way businesses in every industry function internally and connect with their customers. Get smart in these areas, and you won't have to worry about being left behind--at least not this year.

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From overcoming education hurdles to finding a new use for agricultural byproducts, many of today's young founders aren't just dreaming up big business ideas--they're attempting to save the world.
To get a better sense of who is making waves in the global business community, we tapped the Kairos Society, an international organization seeking to develop entrepreneurs worldwide. Each year, Kairos names 50 promising ventures with founders under age 25. Those who make the list receive huge exposure and networking opportunities, including tickets to this year's Kairos Global Summit on October 17-19 in Laguna Niguel, California. Before they present their ventures at the Kairos 50 Demo Day, we landed a sneak peek.
Meet this year's 50 global entrepreneurs to watch:
- Cameron Albert-Deitch

Location: New Haven, Connecticut Founders: Levi Deluke, Ellen Su, Sebastian Monzon
The wearable health technology company, 109 Design, which puts smartphone-connected "smart straps" on existing scoliosis braces, allows patients, doctors and parents to identify problems and track progress. Biggest challenge: "How to increase social and emotional health of children undergoing treatment for scoliosis. Wearing a brace can be very socially isolating, so we want to be able to connect girls across the country so that they can support and encourage each other."

Location: Hong Kong Founders: Bradley Chiang [not pictured: Timothy Yu, Tracey Ma, Philip Hong, Terry Chi]
Appedu attempts to connect students and tutors with its customizable, interactive, apps. Its top product, Snapask, is an after-school learning tool that allows students to "snap" a question from their phone and receive instant feedback from university tutors.
Reason for being: "Quality education comes with a high price. Not every family can afford for a private tutor, students end up in cram schools with 300 students in a classroom. We see an opportunity to provide a specialized tutoring service with an affordable price with the help of technology."

Location: Monterrey, Nuevo Leon, Mexico Founder: Scott Munguia
Avocado seeds are no longer trash: BIOFACE's newly patented technology makes them into biodegradable plastic resins, which are sold to companies who can mold them into any plastic form they choose.
Reason for being: "Avocado seeds are an important agroindustrial waste in Mexico. Therefore, [we're] offering for the first time a bioplastic made from renewable and sustainable feedstock, instead of cornstarch-based products."

Location: Delft, the Netherlands Founder: Steinar Henskes
Bird Control Group provides a patented automated laser system that shines light in avian flight paths to direct birds away from commercial activities. As the company puts it: "We prevent conflicts between humans and birds."
Biggest challenge: Scaling up, out of the startup phase.

Location: Kitchener-Waterloo, Ontario, Canada Founders: William Zhou, Ryan McKay-Fleming [not pictured: Suraj Srinivas]
Positioned as "the Microsoft Office for teachers," Chalk.com uses a word-processing suite to help K-12 teachers manage lesson planning, grading, assessment and attendance.
Biggest challenge: "Scaling our customer support. We take pride in personally delivering happiness to our customers. Teachers thank us out of the blue because they love the company. As our user base grows, it will become harder and hard to maintain this personal feel. Chalk.com is not a faceless corporation, but rather, a friendly community."

Location: Budapest, Hungary Founders: Adam Lipecz (right) [not pictured: Andras Hollo]
Codie's smartphone-interfacing-robot aims to simplify the way kids learn logic and basic coding.
Biggest challenge: "Learning programming languages may seem boring and hard for beginners. The proper tools for engaging use are still missing. We solve this problem in two ways: One is the home education, when kids play with Codie at home and the other is the institutional usage, where teachers teach kids programming and the curricula built around it."

Location: Palo Alto, California Founders: Josh Deffibaugh, Albert Eloyan, AJ Cihla
Colatris' translation plugin gives mobile app developers the opportunity to introduce their product to international markets--without spending massive amounts of money or resources.
Biggest challenge: "As an early-stage startup, building momentum in terms of customers, partners, and investors is a daily objective. Building this momentum takes a lot of force and focus and it must be balanced effectively. We are on the fringe of initiating our fundraising effort and know that it will come at some cost to product and customer development."

Location: Cambridge, Massachusetts Founders: Will Drevo, Nathan Villagaray-Carski [not pictured: Erik Waingarten]
The MIT-based team's patent-pending predictive modeling technology helps suggest the best hospitals and clinics with which pharmaceuticals should partner for drug trials.
Reason for being: "Datasight's Web service and data integration will let pharmaceuticals manage scenarios and plan for the future while using facts and statistics from past trials rather than intuition."

Location: Arlington, Texas Founders: Frank Lu, Raheem Bello, James Pearce, Dibesh Joshi [not pictured: Akin Adekeye]
Detonation Dynamics builds and sells "detonation engines," which are designed to burn any type of fuel--making these rocket propulsion power sources over 90 percent more efficient than conventional gas turbine engines.
Reason for being: "Currently, oil and gas companies do not have an economical solution to bring low energy field gas to the market, leading to a waste of over $100 million per month of field gas in North Dakota's Bakken Shale alone. We solve this problem by providing our mobile power generators to oil rig operators so they can produce electricity from field gas to power their operations and sell to the grid."

Location: London Founder: Dimitry Aksenov (right)
DigitalGenius' artificial intelligence aims to fully replicate human-like conversations, allowing big brands to automate swaths of communication. In particular, the company touts its product's ability to actually understand consumer emotion.
Biggest challenge: "Allocating resources to keep up with the tremendous demand for artificial intelligence solutions."

Location: Boston Founders: John Lewandowski, Mark Lewandowski
DDG uses refrigerator magnets and a laser pointer to create low-cost reusable handheld medical diagnostic tests, starting with a test for malaria. Collect a drop of blood, place it on top of the device, and you'll have a quantitative diagnosis in less than a minute.
Reason for being: "Malaria affects half of the world's population, kills one million people annually and costs $12 billion every year to control. When diagnosed before symptoms arise, however, malaria is a completely curable disease. One diagnosis can save lives, treatment, and prevention dollars."

Location: Philadelphia Founders: Daniel Fine, Jake Fine
Dosed provides a new mobile device for diabetes management and insulin tracking. It synthesizes your food's nutritional value and your personal blood-glucose-to-insulin ratios to calculate exactly how much insulin to administer.
Reason for being: "Diabetics are constantly estimating the nutritional information in foods, resulting in inaccurate estimations and thus, mistaken insulin injections. Additionally, there is a communication deficiency between parents and adolescents with Diabetes."

Location: Berkeley, California Founders: Jason Bellet (center), Connor Landgraf (right) [not pictured: Tyler Crouch]
Eko Devices is essentially working on Shazam for heartbeats--an intelligent stethoscope attachment that links to a physician's smartphone or tablet to automatically detect heart murmurs.
Biggest challenge: "Interfacing with the electronic health records (EHR) systems is very challenging and surrounded by bureaucracy and unnecessary complexity. In addition, convincing insurance companies to reimburse for new digital health technologies is a very slow process."

Location: Cambridge, Massachusetts Founders: Matt Smith, David Cohen-Tanugi, Mike Gibson, Sam Shames
"Wristify" from embr labs helps people control personal heating and cooling from a stylish bracelet.
Biggest challenge: "The misconception is that our comfort depends only on our body's core temperature. However, heating or cooling the skin can also improve our comfort without changing our core temperature. We experience this instant refreshment regularly when we splash water on our face or wrap our hands around a hot beverage, and this rapid changing of skin temperature is the foundation of our technology."

Location: Rotterdam, the Netherlands Founders: Aleksandar Dimitrov, Nikola Vucinic, Branislav Nikolic [not pictured: Ajit Pal Singh]
EnWake makes glasses that connect to your smartphone to help optimize your sleep-wake cycle and energy levels.
Reason for being: "Nowadays, 80 percent of the population in the modern world cannot wake up without an alarm clock and is chronically sleep deprived. Currently, wearable-tech solutions help us track our sleep and activity but do not change or improve them. That is where EnWake and its smart algorithm come in: a personalized schedule--based on your own needs--to minimize jet lag, maximize fitness performance or improve your sleeping habits."

Location: St. Louis Founders: Paul Gamble, Rohan Jalalizadeh, Wayne Chang, Joe McDonald
Epi Squared works to provide wireless power for medical implants, eliminating the need for battery replacement surgeries.
Reason for being: "Our first product will be a device used to reduce the severity of epileptic seizures. The replacement battery procedure is prohibitively expensive and not covered by Medicare/Medicaid. Furthermore, the physical and financial pain of having to go through these replacement surgeries is inhibiting the potential of a growing therapy that can change how these patients live their daily lives."

Location: Harare, Zimbabwe Founder: Clinton Dale Mutambo
This website connects African traders in a cross-border online business-to-business marketplace, allowing for businesses to extend their reach to neighboring countries and beyond--a necessity, according to the UN's Economic Commission for Africa.
Biggest challenge: "Startups have often been described as building planes on the way down. We'd go further and say that startups and entrepreneurship in Africa is akin to building the plane and sky on the way down, one amazing challenge. In Africa today, support services and soft infrastructure to encourage entrepreneurship and create jobs are often broken or missing."

Location: New York City Founder: Charlie Jacobson (left)
The mobile software platform aims reduce firefighter response and operation time by enabling firefighters to share critical response information and leverage data in real time.
Reason for being: "As a fast-paced startup, we make critical decisions every day. This is inherently difficult when your users are government entities that traditionally only implement changes every few months or even years."

Location: Washington D.C. Founders: Tim Hwang [not pictured: Gerald Yao, Jonathan Chen]
FiscalNote's online platform for open-data analysis searches, tracks and forecasts legislative outcomes--but can be applied to more than just government.
Reason for being: "Legacy methods of analyzing open data are failing society. Organizations and individuals, for example, struggle to draw meaningful insights into public policy. It takes organizations a tremendous amount of time and money simply to discover what is happening in the public sector."

Location: Boston Founders: Douglas Coughran, Patrick Coughran
Foxtrot's route-planning distribution logistics software is the first aimed at small- and medium-sized businesses, which currently underutilize their fleets by 20 percent and emit unnecessary carbon dioxide.
Biggest challenge: "Small- and medium-sized businesses are a traditionally difficult market to penetrate with software. Given our aggressively low price point, maximizing our sales efficiency will be a large determinant of our success."

Location: Trujillo, Peru Founders: Marcos Vargas, Lester Vargas, Steven Vargas
FractalUp uses Big Data to sum up the best of the web, helping people learn more and faster.
Reason for being: "The current online and traditional educational material is static. It gets outdated easily. FractalUp's technology does things completely different... [It] uses the latest technologies to create the Future of Education."

Location: São Paulo Founders: Lucas Lobosque (left), Bruno Pinheiro de Melo (center)
Freta.lá's platform uses a pricing algorithm and motorcycle carriers to help give companies the option of local same-day shipping.
Reason for being: "A major obstacle to the growth of e-commerce in developing countries is the freight. Inefficient monopolistic state enterprises and insufficient transport loops contribute to the delivery time is short of what consumers expect. Large companies circumvent this scenario by investing heavily in distribution centers and combined logistics solutions. But small e-commerces? How can they compete?"

Location: Somerville, Massachusetts Founders: Jamie Byron (second from right), Gabe Blanchet (right)
Grove's appliances literally breathe life into people's homes: The refrigerator lookalikes grow fresh food by using a closed-loop ecosystem called "ecoponics" to mimic nature.
Reason for being: "Humans are increasingly disconnected with their food and with nature. At Grove, we are empowering people around the world to think differently with products that help them grow their own food by cultivating an ecosystem right in their home or apartment. Grove Labs aims to bring the 21st Century urban dweller back to their roots."

Location: New York City Founders: Peter Jackson, Nathan Ie
Healogram's mobile platform helps providers remotely monitor post-surgical wound healing, with the goal of reducing the cost and necessity of follow-ups.
Biggest challenge: "There is no single pattern for how our existing clients use Healogram. It has been a consistent challenge to deliver a product that fits into a variety of workflows and works with a variety of other health care technologies while still maintaining the simplicity that is essential for adoption. We're addressing this challenge by developing tight integration with top EHRs and working closely with our pilot sites to refine workflows."

Location: Warsaw, Poland Founders: Kamil Adamczyk [not pictured: Krzysztof Chojnowski, Janusz Fr�...czek]
Intelclinic focuses on medical and artificial intelligence technologies--their latest project is the NeuroOn sleeping mask, which helps the wearer take smarter naps, combat jet lag and receive advanced sleep metrics.
Biggest challenge: "As opposed to projects that put a slight twist on existing devices or programs, we are working largely in a trial and verification process. Those challenges, however, allow us to broaden the expertise of our engineers who, in this process, build their own bank of knowledge that we can use in the future on further projects."

Location: San Francisco Founders: Gary Kurek
The robotics company aims to reinvent industrial automation with technology that can be set up, programmed and repaired by non-engineers.
Reason for being: "Reliance on low cost labor to manufacture products. Our solutions allow for affordable automation and manufacturing almost anywhere."

Location: Waterloo, Ontario, Canada Founder: Daniel Yaroslavski
Lightbot makes video games that teach coding to kids as young as four-years-old without relying on traditional learn-to-program interfaces, typing or heavy reading comprehension.
Reason for being: "Now that computers and tech are becoming ubiquitous, there's a growing need for programming education, specifically at the low end of K-12 grades. The educational tools that exist for older students simply cannot work effectively with younger kids, and much of the coding tools that exist today for kids are simply too complicated to get the basics of programming across. We make games that specifically fill in this gap in computer science educational software for kids."

Location: Atherton, California Founders: Henry Bradlow (left), Antoine Balaresque (right)
Most cameras have fixed-point, first-person views. Lily makes flying autonomous personal cameras that follow you, taking pictures and video, opening up angle possibilities while always keeping you in frame.
Biggest challenge: "We are designing hardware and software from scratch. Integrating everything in one system is our biggest challenge."

Location: Porto Alegre, Rio Grande do Sul, Brazil Founders: Miguel Andorffy (left) [not pictured: Guilherme Piccoli]
Me Salva is best known for offering free online classes to high school and college students, with more than 20 million classes watched. The company also caters to teachers and physical schools with technology for managing students, classes and student learning skills.
Reason for being: "In Brazil, less than 20 percent of high school students have the basic skills recommended for their age, Me Salva's platform focus in improving their scores by delivering engaging classes and technology online."

Location: Waterloo, Ontario, Canada Founders: Harry Gandhi, Huayi Gao, Maarij Baig
Medella Health develops contact lenses for diabetics that interface with smartphones to continuously monitor blood glucose levels, warning the user when preset thresholds are reached and creating a wealth of real-time data for doctors.
Reason for being: "Currently, patients monitor their blood glucose levels invasively and/or discontinuously, and therefore have very little data to make the correct health decisions. We are solving this by creating a system that provides with a closed feedback loop so patients can maintain healthy levels of blood glucose, and therefore better maintain their diabetes."

Location: Cairo Founders: Khaled Abo Shady, Ahmed El Wekeel, Ramy Zein El Dein, Fady Mohamed
Mubser aims to assist the visually impaired with its pilot product SensifyTM, a small wearable camera-based personal assistant that helps recognize objects, read, socialize and navigate.
Biggest challenge: "Making the final product small enough to be a wearable gadget for the visually impaired to get comfortable with the product."

Location: Cambridge, Massachusetts Founders: Sourav Sinha, Allen Lin [not pictured: Riley Ennis]
Oncolinx's antibody drug therapies work to specifically target cancer cells while bypassing healthy cells and tissues, thereby avoiding chemotherapy's adverse side effects.
Biggest challenge: "Drug development is a long process, and we are challenged by creating a data package to validate our science, which will allow us to enter into collaborations with pharmaceutical companies and the Food and Drug Administration to get these powerful therapies into first-in-human trials."

Location: London Founders: Ruhul Amin, Eamon Jubbawy, Husayn Kassai
Onfido's data aggregation engine powers a self-service platform for hiring employers to collect and verify identity, financial, and criminal data, as well as education and employment history.
Biggest challenge: "Our mission is to aggregate the right data we need to collect to help employers make fast and informed hiring decisions, and to make that data accessible to companies ranging from small and medium enterprises to large multinationals. This means building a platform that can carry out checks on all types of employee, regardless of industry, job role or skill level."

Location: Provo, Utah Founders: Kurt Workman [not pictured: Jacob Colvin, Tanor Hodges, Jordan Monroe, Zack Bomsta]
Owlet's wearable baby monitor design intends to give parents their child's vital signs, not just the sounds he or she is emitting--somewhere between the large, corded hospital monitors and the traditional wireless home monitors.
Biggest challenge: "We are currently working hard to make sure that we aren't getting any false readings. Wireless pulse oximetry is a new technology, and there is a lot to work out. We have a great team, and we're getting close!"

Location: Tel Aviv Founders: Tal Azouri, Sarah Tulin
This small neck-worn air purifier aims to provide personal protection from air pollution without sacrificing fashion or comfort, sending metrics back to a smartphone application.
Biggest challenge: "Any sufficiently advanced technology is indistinguishable from magic. Modern customers are not prone to believe in magic. This gives us the challenge to respond with directed market strategy: oxie appeals to the sentiments of a fervent asthma and hay fever community. Distress and disillusionment will be met with a certified product, relief, hope and solidarity."

Location: San Francisco Founders: Shree Bose, Mark Pavlyukovskyy, Alex Stokes
Piper makes a modular, do-it-yourself kit that teaches children how to build their own electronics. Once assembled, kids can use it to play a modified game of Minecraft aimed at teaching the basics of creating electronic circuits.
Reason for being: "At least a third of your day is spent staring at a screen or a digital device. Yet, only a select few really know how they work. Kids can consume the digital content on the screen but can they create it? We made Piper to help them become makers so that kids all over the world can help build a digital future."

Location: Boston Founders: Christopher Lee, Benjamin Maimon, Ho-Jun Suk
Recon's "Lyokit" system eliminates refrigeration of injectable drugs by postponing mixing of the drug and injection solvent until the moment a patient needs an injection.
Reason for being: "Making at home biologics injections one-step: The gold standard for at-home, self-injection of large biologics involves providing a patient with a vial of drug and a vial of injection solvent. The process of preparing a dose involves many steps, and necessitates the use of excess syringes and needles, transfer vials, and patient calculations leading to frequent mistakes and decreased compliance."

Location: Houston Founders: Casey McNeil, Susan Tran [not pictured: Cassandra Hoang]
REEcycle reclaims rare earth elements critical to producing electronics from electronic waste--crucial because the demand for these elements will surpass the supply by 2015, according to the U.S. Department of Energy.
Biggest challenge: "The biggest risk we face is the all-but-nonexistent capital available to companies planning on focusing solely on products that are commodities. REEcycle also faces the challenge of creating a market that has never before existed--the rare earth magnet resale market. Another challenge will be using a brand new technology that has never been used before."

Location: San Francisco Founders: Noor Siddiqui [not pictured: Gina Siddiqui]
Remedy's mobile and Google Glass tool helps doctors see through each other's eyes, making clinical collaboration easier and patient treatments faster.
Reason for being: "Remedy reduces delays in access to specialist expertise. Instead of waiting weeks for an appointment with a specialist, our software gives the provider with the patient the ability to consolidate the key concerns from a patient visit in a format that is easy for a specialist to review."

Location: Dublin Founders: Eimear O'Carroll, Rhona Togher
Restored Hearing's two main products, Sound Relief and Sound Bounce, work respectively to alleviate tinnitus and protect hearing in loud environments.
Biggest challenge: "We are finalizing our manufacturer for Sound Bounce and a physical version of Sound Relief. If the tooling and set up process does not go to plan that would delay our product launch plans."

Location: Cape Town, South Africa Founders: Doug Hoemle, Nick Hoemle
Rethink Education, with over 300,000 users, creates learning platforms for African high schools allow students to engage content socially and teachers to track progress effectively.
Reason for being: "Access to educational content is a huge problem across South Africa. We develop innovative mobile applications to allow students to access content anytime, anywhere."

Location: Los Angeles Founders: Yuyu Zhang [not pictured: Elaine Truong, Michelle Le]
ReVolt's makes a microbial fuel cell (MFC) battery that runs on dirt--for less than $15.
Biggest challenge: "Voltage output is currently very low and not enough to produce an economically viable product. However, voltage can be improved by using different materials or adding other components with the tradeoff of price. We are also speculating about using solar energy to step up the voltage. Keeping a low manufacturing cost will continue to be a primary challenge unless we are able to disrupt the supply and distribution chain and form strategic partnerships to lower costs."

Location: Boston Founders: Toomas Sepp, Michael Nawrot [not pictured: Arron Acosta, Blake Sessions, Kyle Dell'Aquila]
Rise's Cyclone Mechanical Muscle makes it easier to turn electric energy into mechanical motion--like a piston, but without a pump, tank, or other components like lubricants, liquids and gasses.
Biggest challenge: "Our biggest immediate focus is to open up to strategic partners."

Location: Syracuse, New York Founders: Tim Jeter, Griffin Kearney, James Shomar
Solstice Power's high efficiency hybrid power technology serves to reduce energy costs in large underserved energy-consuming markets.
Reason for being: "Despite the decrease in cost of conventional flat panel solar, the technological restrictions and low conversion efficiency require very large system footprints and dedication to either electrical or thermal output. As a result, energy costs often remain as these consumers' highest operating expense, while renewable alternatives are unable to offer significant energy supplements or cost savings."

Location: Monterrey, Nuevo Leon, Mexico Founders: Carlos Guillermo Elizondo Ancer, Gerardo Saenz Gonzalez
Territorium's education platform, which focuses on games and social learning as ways to emphasize critical thinking over rote memorization, has over 100,000 users.
Reason for being: "We strongly believe that watching a video or making an exam is not the way you learn and find a purpose in your life. In our technology, you teach others and learn by doing while a mentor is helping through a completely gamified social platform that engages users with education while we find out how they learn."

Location: Copenhagen, Denmark Founders: Will Wright, Dortea Engelund Andersen, Marie Brøns Nørgaard, Patrick Schibsbye Melsted [not pictured: Billy Scully, Jessica Li Walling]
TychoBio's production of biological compounds from moss for products like medicine, artificial sweeteners and perfumes is more eco-friendly than conventional methods.
Reason for being: "Biochemicals are an important part of our everyday lives, and we depend on these products for everything from laundry to medicine. However, many of these chemicals are manufactured by unsustainable processes which generate large amounts of chemical waste or require large areas of land that could otherwise be used to grow crops for food."

Location: New York City Founders: James Peterson, Colleen Costello
Vital Vio's LED lighting works in spectrums that can illuminate rooms while simultaneously disinfecting surfaces in hospitals, bathrooms or restaurants.
Reason for being: "Vital Vio products are designed to provide the benefits of consistent decontamination in sensitive healthcare environments where bacterial contamination can lead to costly healthcare acquired infections (HAIs). In the United States, five percent of patients entering a hospital acquire a HAI, leading to nearly 100,000 deaths per year, along with a 35-45 billion dollar price tag paid by hospitals."

Location: New York City Founders: Angel Say (left), Russell Varrialle (right) [not pictured: Alex Kern]
Vrban's web/mobile platform allows users to upload 3D models and instantly explore them in virtual reality.
Biggest challenge: "Our biggest challenge is the scarcity of VR headsets. The Oculus Rift has been out for about a year and is mainly in the hands of other developers. It's going to be a while before VR hits consumers, but we're excited to see big players like Samsung begin to explore the VR space."

Location: Vancouver, British Columbia, Canada Founders: Louis-Victor Jadavji, Shamil Hargovan
Wiivv offers 3D printing with next-day delivery--their first product is an intelligent foot support that can be optimized for everyday use, cycling, golfing or running.
Biggest challenge: Removing the middleman in "an old stodgy industry like orthotics or athletic wear requires a fresh look at all the elements--from brand and partnerships to manufacturing and distribution. It is easy to get distracted by the new and cool tech, so to be successful, we need a maniacal focus on customer needs. We're developing a full-stack solution for a highly fragmented industry."

Location: Cambridge, Massachusetts Founders: Ali Kamil, Layla Shaikley, Chazz Sims, Jemel Amin Derbali
WISE combines big data and design to generate traffic data and provide it to logistics operators who can plan and adjust routes based on real-time and predicted traffic.
Biggest challenge: "The platform we are creating will need to be scalable across multiple countries and regions, each with their own unique challenges related to infrastructure, security conditions, economic culture, and access to technology. This challenge requires us to design a platform that is elegant in its execution and flexible in its application."

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Positioned as “the Microsoft Office for teachers,” Chalk.com uses a word-processing suite to help K-12 teachers manage lesson planning, grading, assessment and attendance.

Biggest challenge: “Scaling our customer support. We take pride in personally delivering happiness to our customers. Teachers thank us out of the blue because they love the company. As our user base grows, it will become harder and hard to maintain this personal feel. 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From overcoming education hurdles to finding a new use for agricultural byproducts, many of today's young founders aren't just dreaming up big business ideas--they're attempting to save the world.
To get a better sense of who is making waves in the global business community, we tapped the Kairos Society, an international organization seeking to develop entrepreneurs worldwide. Each year, Kairos names 50 promising ventures with founders under age 25. Those who make the list receive huge exposure and networking opportunities, including tickets to this year's Kairos Global Summit on October 17-19 in Laguna Niguel, California. Before they present their ventures at the Kairos 50 Demo Day, we landed a sneak peek.
Meet this year's 50 global entrepreneurs to watch:
- Cameron Albert-Deitch

Location: New Haven, Connecticut Founders: Levi Deluke, Ellen Su, Sebastian Monzon
The wearable health technology company, 109 Design, which puts smartphone-connected "smart straps" on existing scoliosis braces, allows patients, doctors and parents to identify problems and track progress. Biggest challenge: "How to increase social and emotional health of children undergoing treatment for scoliosis. Wearing a brace can be very socially isolating, so we want to be able to connect girls across the country so that they can support and encourage each other."

Location: Hong Kong Founders: Bradley Chiang [not pictured: Timothy Yu, Tracey Ma, Philip Hong, Terry Chi]
Appedu attempts to connect students and tutors with its customizable, interactive, apps. Its top product, Snapask, is an after-school learning tool that allows students to "snap" a question from their phone and receive instant feedback from university tutors.
Reason for being: "Quality education comes with a high price. Not every family can afford for a private tutor, students end up in cram schools with 300 students in a classroom. We see an opportunity to provide a specialized tutoring service with an affordable price with the help of technology."

Location: Monterrey, Nuevo Leon, Mexico Founder: Scott Munguia
Avocado seeds are no longer trash: BIOFACE's newly patented technology makes them into biodegradable plastic resins, which are sold to companies who can mold them into any plastic form they choose.
Reason for being: "Avocado seeds are an important agroindustrial waste in Mexico. Therefore, [we're] offering for the first time a bioplastic made from renewable and sustainable feedstock, instead of cornstarch-based products."

Location: Delft, the Netherlands Founder: Steinar Henskes
Bird Control Group provides a patented automated laser system that shines light in avian flight paths to direct birds away from commercial activities. As the company puts it: "We prevent conflicts between humans and birds."
Biggest challenge: Scaling up, out of the startup phase.

Location: Kitchener-Waterloo, Ontario, Canada Founders: William Zhou, Ryan McKay-Fleming [not pictured: Suraj Srinivas]
Positioned as "the Microsoft Office for teachers," Chalk.com uses a word-processing suite to help K-12 teachers manage lesson planning, grading, assessment and attendance.
Biggest challenge: "Scaling our customer support. We take pride in personally delivering happiness to our customers. Teachers thank us out of the blue because they love the company. As our user base grows, it will become harder and hard to maintain this personal feel. Chalk.com is not a faceless corporation, but rather, a friendly community."

Location: Budapest, Hungary Founders: Adam Lipecz (right) [not pictured: Andras Hollo]
Codie's smartphone-interfacing-robot aims to simplify the way kids learn logic and basic coding.
Biggest challenge: "Learning programming languages may seem boring and hard for beginners. The proper tools for engaging use are still missing. We solve this problem in two ways: One is the home education, when kids play with Codie at home and the other is the institutional usage, where teachers teach kids programming and the curricula built around it."

Location: Palo Alto, California Founders: Josh Deffibaugh, Albert Eloyan, AJ Cihla
Colatris' translation plugin gives mobile app developers the opportunity to introduce their product to international markets--without spending massive amounts of money or resources.
Biggest challenge: "As an early-stage startup, building momentum in terms of customers, partners, and investors is a daily objective. Building this momentum takes a lot of force and focus and it must be balanced effectively. We are on the fringe of initiating our fundraising effort and know that it will come at some cost to product and customer development."

Location: Cambridge, Massachusetts Founders: Will Drevo, Nathan Villagaray-Carski [not pictured: Erik Waingarten]
The MIT-based team's patent-pending predictive modeling technology helps suggest the best hospitals and clinics with which pharmaceuticals should partner for drug trials.
Reason for being: "Datasight's Web service and data integration will let pharmaceuticals manage scenarios and plan for the future while using facts and statistics from past trials rather than intuition."

Location: Arlington, Texas Founders: Frank Lu, Raheem Bello, James Pearce, Dibesh Joshi [not pictured: Akin Adekeye]
Detonation Dynamics builds and sells "detonation engines," which are designed to burn any type of fuel--making these rocket propulsion power sources over 90 percent more efficient than conventional gas turbine engines.
Reason for being: "Currently, oil and gas companies do not have an economical solution to bring low energy field gas to the market, leading to a waste of over $100 million per month of field gas in North Dakota's Bakken Shale alone. We solve this problem by providing our mobile power generators to oil rig operators so they can produce electricity from field gas to power their operations and sell to the grid."

Location: London Founder: Dimitry Aksenov (right)
DigitalGenius' artificial intelligence aims to fully replicate human-like conversations, allowing big brands to automate swaths of communication. In particular, the company touts its product's ability to actually understand consumer emotion.
Biggest challenge: "Allocating resources to keep up with the tremendous demand for artificial intelligence solutions."

Location: Boston Founders: John Lewandowski, Mark Lewandowski
DDG uses refrigerator magnets and a laser pointer to create low-cost reusable handheld medical diagnostic tests, starting with a test for malaria. Collect a drop of blood, place it on top of the device, and you'll have a quantitative diagnosis in less than a minute.
Reason for being: "Malaria affects half of the world's population, kills one million people annually and costs $12 billion every year to control. When diagnosed before symptoms arise, however, malaria is a completely curable disease. One diagnosis can save lives, treatment, and prevention dollars."

Location: Philadelphia Founders: Daniel Fine, Jake Fine
Dosed provides a new mobile device for diabetes management and insulin tracking. It synthesizes your food's nutritional value and your personal blood-glucose-to-insulin ratios to calculate exactly how much insulin to administer.
Reason for being: "Diabetics are constantly estimating the nutritional information in foods, resulting in inaccurate estimations and thus, mistaken insulin injections. Additionally, there is a communication deficiency between parents and adolescents with Diabetes."

Location: Berkeley, California Founders: Jason Bellet (center), Connor Landgraf (right) [not pictured: Tyler Crouch]
Eko Devices is essentially working on Shazam for heartbeats--an intelligent stethoscope attachment that links to a physician's smartphone or tablet to automatically detect heart murmurs.
Biggest challenge: "Interfacing with the electronic health records (EHR) systems is very challenging and surrounded by bureaucracy and unnecessary complexity. In addition, convincing insurance companies to reimburse for new digital health technologies is a very slow process."

Location: Cambridge, Massachusetts Founders: Matt Smith, David Cohen-Tanugi, Mike Gibson, Sam Shames
"Wristify" from embr labs helps people control personal heating and cooling from a stylish bracelet.
Biggest challenge: "The misconception is that our comfort depends only on our body's core temperature. However, heating or cooling the skin can also improve our comfort without changing our core temperature. We experience this instant refreshment regularly when we splash water on our face or wrap our hands around a hot beverage, and this rapid changing of skin temperature is the foundation of our technology."

Location: Rotterdam, the Netherlands Founders: Aleksandar Dimitrov, Nikola Vucinic, Branislav Nikolic [not pictured: Ajit Pal Singh]
EnWake makes glasses that connect to your smartphone to help optimize your sleep-wake cycle and energy levels.
Reason for being: "Nowadays, 80 percent of the population in the modern world cannot wake up without an alarm clock and is chronically sleep deprived. Currently, wearable-tech solutions help us track our sleep and activity but do not change or improve them. That is where EnWake and its smart algorithm come in: a personalized schedule--based on your own needs--to minimize jet lag, maximize fitness performance or improve your sleeping habits."

Location: St. Louis Founders: Paul Gamble, Rohan Jalalizadeh, Wayne Chang, Joe McDonald
Epi Squared works to provide wireless power for medical implants, eliminating the need for battery replacement surgeries.
Reason for being: "Our first product will be a device used to reduce the severity of epileptic seizures. The replacement battery procedure is prohibitively expensive and not covered by Medicare/Medicaid. Furthermore, the physical and financial pain of having to go through these replacement surgeries is inhibiting the potential of a growing therapy that can change how these patients live their daily lives."

Location: Harare, Zimbabwe Founder: Clinton Dale Mutambo
This website connects African traders in a cross-border online business-to-business marketplace, allowing for businesses to extend their reach to neighboring countries and beyond--a necessity, according to the UN's Economic Commission for Africa.
Biggest challenge: "Startups have often been described as building planes on the way down. We'd go further and say that startups and entrepreneurship in Africa is akin to building the plane and sky on the way down, one amazing challenge. In Africa today, support services and soft infrastructure to encourage entrepreneurship and create jobs are often broken or missing."

Location: New York City Founder: Charlie Jacobson (left)
The mobile software platform aims reduce firefighter response and operation time by enabling firefighters to share critical response information and leverage data in real time.
Reason for being: "As a fast-paced startup, we make critical decisions every day. This is inherently difficult when your users are government entities that traditionally only implement changes every few months or even years."

Location: Washington D.C. Founders: Tim Hwang [not pictured: Gerald Yao, Jonathan Chen]
FiscalNote's online platform for open-data analysis searches, tracks and forecasts legislative outcomes--but can be applied to more than just government.
Reason for being: "Legacy methods of analyzing open data are failing society. Organizations and individuals, for example, struggle to draw meaningful insights into public policy. It takes organizations a tremendous amount of time and money simply to discover what is happening in the public sector."

Location: Boston Founders: Douglas Coughran, Patrick Coughran
Foxtrot's route-planning distribution logistics software is the first aimed at small- and medium-sized businesses, which currently underutilize their fleets by 20 percent and emit unnecessary carbon dioxide.
Biggest challenge: "Small- and medium-sized businesses are a traditionally difficult market to penetrate with software. Given our aggressively low price point, maximizing our sales efficiency will be a large determinant of our success."

Location: Trujillo, Peru Founders: Marcos Vargas, Lester Vargas, Steven Vargas
FractalUp uses Big Data to sum up the best of the web, helping people learn more and faster.
Reason for being: "The current online and traditional educational material is static. It gets outdated easily. FractalUp's technology does things completely different... [It] uses the latest technologies to create the Future of Education."

Location: São Paulo Founders: Lucas Lobosque (left), Bruno Pinheiro de Melo (center)
Freta.lá's platform uses a pricing algorithm and motorcycle carriers to help give companies the option of local same-day shipping.
Reason for being: "A major obstacle to the growth of e-commerce in developing countries is the freight. Inefficient monopolistic state enterprises and insufficient transport loops contribute to the delivery time is short of what consumers expect. Large companies circumvent this scenario by investing heavily in distribution centers and combined logistics solutions. But small e-commerces? How can they compete?"

Location: Somerville, Massachusetts Founders: Jamie Byron (second from right), Gabe Blanchet (right)
Grove's appliances literally breathe life into people's homes: The refrigerator lookalikes grow fresh food by using a closed-loop ecosystem called "ecoponics" to mimic nature.
Reason for being: "Humans are increasingly disconnected with their food and with nature. At Grove, we are empowering people around the world to think differently with products that help them grow their own food by cultivating an ecosystem right in their home or apartment. Grove Labs aims to bring the 21st Century urban dweller back to their roots."

Location: New York City Founders: Peter Jackson, Nathan Ie
Healogram's mobile platform helps providers remotely monitor post-surgical wound healing, with the goal of reducing the cost and necessity of follow-ups.
Biggest challenge: "There is no single pattern for how our existing clients use Healogram. It has been a consistent challenge to deliver a product that fits into a variety of workflows and works with a variety of other health care technologies while still maintaining the simplicity that is essential for adoption. We're addressing this challenge by developing tight integration with top EHRs and working closely with our pilot sites to refine workflows."

Location: Warsaw, Poland Founders: Kamil Adamczyk [not pictured: Krzysztof Chojnowski, Janusz Fr�...czek]
Intelclinic focuses on medical and artificial intelligence technologies--their latest project is the NeuroOn sleeping mask, which helps the wearer take smarter naps, combat jet lag and receive advanced sleep metrics.
Biggest challenge: "As opposed to projects that put a slight twist on existing devices or programs, we are working largely in a trial and verification process. Those challenges, however, allow us to broaden the expertise of our engineers who, in this process, build their own bank of knowledge that we can use in the future on further projects."

Location: San Francisco Founders: Gary Kurek
The robotics company aims to reinvent industrial automation with technology that can be set up, programmed and repaired by non-engineers.
Reason for being: "Reliance on low cost labor to manufacture products. Our solutions allow for affordable automation and manufacturing almost anywhere."

Location: Waterloo, Ontario, Canada Founder: Daniel Yaroslavski
Lightbot makes video games that teach coding to kids as young as four-years-old without relying on traditional learn-to-program interfaces, typing or heavy reading comprehension.
Reason for being: "Now that computers and tech are becoming ubiquitous, there's a growing need for programming education, specifically at the low end of K-12 grades. The educational tools that exist for older students simply cannot work effectively with younger kids, and much of the coding tools that exist today for kids are simply too complicated to get the basics of programming across. We make games that specifically fill in this gap in computer science educational software for kids."

Location: Atherton, California Founders: Henry Bradlow (left), Antoine Balaresque (right)
Most cameras have fixed-point, first-person views. Lily makes flying autonomous personal cameras that follow you, taking pictures and video, opening up angle possibilities while always keeping you in frame.
Biggest challenge: "We are designing hardware and software from scratch. Integrating everything in one system is our biggest challenge."

Location: Porto Alegre, Rio Grande do Sul, Brazil Founders: Miguel Andorffy (left) [not pictured: Guilherme Piccoli]
Me Salva is best known for offering free online classes to high school and college students, with more than 20 million classes watched. The company also caters to teachers and physical schools with technology for managing students, classes and student learning skills.
Reason for being: "In Brazil, less than 20 percent of high school students have the basic skills recommended for their age, Me Salva's platform focus in improving their scores by delivering engaging classes and technology online."

Location: Waterloo, Ontario, Canada Founders: Harry Gandhi, Huayi Gao, Maarij Baig
Medella Health develops contact lenses for diabetics that interface with smartphones to continuously monitor blood glucose levels, warning the user when preset thresholds are reached and creating a wealth of real-time data for doctors.
Reason for being: "Currently, patients monitor their blood glucose levels invasively and/or discontinuously, and therefore have very little data to make the correct health decisions. We are solving this by creating a system that provides with a closed feedback loop so patients can maintain healthy levels of blood glucose, and therefore better maintain their diabetes."

Location: Cairo Founders: Khaled Abo Shady, Ahmed El Wekeel, Ramy Zein El Dein, Fady Mohamed
Mubser aims to assist the visually impaired with its pilot product SensifyTM, a small wearable camera-based personal assistant that helps recognize objects, read, socialize and navigate.
Biggest challenge: "Making the final product small enough to be a wearable gadget for the visually impaired to get comfortable with the product."

Location: Cambridge, Massachusetts Founders: Sourav Sinha, Allen Lin [not pictured: Riley Ennis]
Oncolinx's antibody drug therapies work to specifically target cancer cells while bypassing healthy cells and tissues, thereby avoiding chemotherapy's adverse side effects.
Biggest challenge: "Drug development is a long process, and we are challenged by creating a data package to validate our science, which will allow us to enter into collaborations with pharmaceutical companies and the Food and Drug Administration to get these powerful therapies into first-in-human trials."

Location: London Founders: Ruhul Amin, Eamon Jubbawy, Husayn Kassai
Onfido's data aggregation engine powers a self-service platform for hiring employers to collect and verify identity, financial, and criminal data, as well as education and employment history.
Biggest challenge: "Our mission is to aggregate the right data we need to collect to help employers make fast and informed hiring decisions, and to make that data accessible to companies ranging from small and medium enterprises to large multinationals. This means building a platform that can carry out checks on all types of employee, regardless of industry, job role or skill level."

Location: Provo, Utah Founders: Kurt Workman [not pictured: Jacob Colvin, Tanor Hodges, Jordan Monroe, Zack Bomsta]
Owlet's wearable baby monitor design intends to give parents their child's vital signs, not just the sounds he or she is emitting--somewhere between the large, corded hospital monitors and the traditional wireless home monitors.
Biggest challenge: "We are currently working hard to make sure that we aren't getting any false readings. Wireless pulse oximetry is a new technology, and there is a lot to work out. We have a great team, and we're getting close!"

Location: Tel Aviv Founders: Tal Azouri, Sarah Tulin
This small neck-worn air purifier aims to provide personal protection from air pollution without sacrificing fashion or comfort, sending metrics back to a smartphone application.
Biggest challenge: "Any sufficiently advanced technology is indistinguishable from magic. Modern customers are not prone to believe in magic. This gives us the challenge to respond with directed market strategy: oxie appeals to the sentiments of a fervent asthma and hay fever community. Distress and disillusionment will be met with a certified product, relief, hope and solidarity."

Location: San Francisco Founders: Shree Bose, Mark Pavlyukovskyy, Alex Stokes
Piper makes a modular, do-it-yourself kit that teaches children how to build their own electronics. Once assembled, kids can use it to play a modified game of Minecraft aimed at teaching the basics of creating electronic circuits.
Reason for being: "At least a third of your day is spent staring at a screen or a digital device. Yet, only a select few really know how they work. Kids can consume the digital content on the screen but can they create it? We made Piper to help them become makers so that kids all over the world can help build a digital future."

Location: Boston Founders: Christopher Lee, Benjamin Maimon, Ho-Jun Suk
Recon's "Lyokit" system eliminates refrigeration of injectable drugs by postponing mixing of the drug and injection solvent until the moment a patient needs an injection.
Reason for being: "Making at home biologics injections one-step: The gold standard for at-home, self-injection of large biologics involves providing a patient with a vial of drug and a vial of injection solvent. The process of preparing a dose involves many steps, and necessitates the use of excess syringes and needles, transfer vials, and patient calculations leading to frequent mistakes and decreased compliance."

Location: Houston Founders: Casey McNeil, Susan Tran [not pictured: Cassandra Hoang]
REEcycle reclaims rare earth elements critical to producing electronics from electronic waste--crucial because the demand for these elements will surpass the supply by 2015, according to the U.S. Department of Energy.
Biggest challenge: "The biggest risk we face is the all-but-nonexistent capital available to companies planning on focusing solely on products that are commodities. REEcycle also faces the challenge of creating a market that has never before existed--the rare earth magnet resale market. Another challenge will be using a brand new technology that has never been used before."

Location: San Francisco Founders: Noor Siddiqui [not pictured: Gina Siddiqui]
Remedy's mobile and Google Glass tool helps doctors see through each other's eyes, making clinical collaboration easier and patient treatments faster.
Reason for being: "Remedy reduces delays in access to specialist expertise. Instead of waiting weeks for an appointment with a specialist, our software gives the provider with the patient the ability to consolidate the key concerns from a patient visit in a format that is easy for a specialist to review."

Location: Dublin Founders: Eimear O'Carroll, Rhona Togher
Restored Hearing's two main products, Sound Relief and Sound Bounce, work respectively to alleviate tinnitus and protect hearing in loud environments.
Biggest challenge: "We are finalizing our manufacturer for Sound Bounce and a physical version of Sound Relief. If the tooling and set up process does not go to plan that would delay our product launch plans."

Location: Cape Town, South Africa Founders: Doug Hoemle, Nick Hoemle
Rethink Education, with over 300,000 users, creates learning platforms for African high schools allow students to engage content socially and teachers to track progress effectively.
Reason for being: "Access to educational content is a huge problem across South Africa. We develop innovative mobile applications to allow students to access content anytime, anywhere."

Location: Los Angeles Founders: Yuyu Zhang [not pictured: Elaine Truong, Michelle Le]
ReVolt's makes a microbial fuel cell (MFC) battery that runs on dirt--for less than $15.
Biggest challenge: "Voltage output is currently very low and not enough to produce an economically viable product. However, voltage can be improved by using different materials or adding other components with the tradeoff of price. We are also speculating about using solar energy to step up the voltage. Keeping a low manufacturing cost will continue to be a primary challenge unless we are able to disrupt the supply and distribution chain and form strategic partnerships to lower costs."

Location: Boston Founders: Toomas Sepp, Michael Nawrot [not pictured: Arron Acosta, Blake Sessions, Kyle Dell'Aquila]
Rise's Cyclone Mechanical Muscle makes it easier to turn electric energy into mechanical motion--like a piston, but without a pump, tank, or other components like lubricants, liquids and gasses.
Biggest challenge: "Our biggest immediate focus is to open up to strategic partners."

Location: Syracuse, New York Founders: Tim Jeter, Griffin Kearney, James Shomar
Solstice Power's high efficiency hybrid power technology serves to reduce energy costs in large underserved energy-consuming markets.
Reason for being: "Despite the decrease in cost of conventional flat panel solar, the technological restrictions and low conversion efficiency require very large system footprints and dedication to either electrical or thermal output. As a result, energy costs often remain as these consumers' highest operating expense, while renewable alternatives are unable to offer significant energy supplements or cost savings."

Location: Monterrey, Nuevo Leon, Mexico Founders: Carlos Guillermo Elizondo Ancer, Gerardo Saenz Gonzalez
Territorium's education platform, which focuses on games and social learning as ways to emphasize critical thinking over rote memorization, has over 100,000 users.
Reason for being: "We strongly believe that watching a video or making an exam is not the way you learn and find a purpose in your life. In our technology, you teach others and learn by doing while a mentor is helping through a completely gamified social platform that engages users with education while we find out how they learn."

Location: Copenhagen, Denmark Founders: Will Wright, Dortea Engelund Andersen, Marie Brøns Nørgaard, Patrick Schibsbye Melsted [not pictured: Billy Scully, Jessica Li Walling]
TychoBio's production of biological compounds from moss for products like medicine, artificial sweeteners and perfumes is more eco-friendly than conventional methods.
Reason for being: "Biochemicals are an important part of our everyday lives, and we depend on these products for everything from laundry to medicine. However, many of these chemicals are manufactured by unsustainable processes which generate large amounts of chemical waste or require large areas of land that could otherwise be used to grow crops for food."

Location: New York City Founders: James Peterson, Colleen Costello
Vital Vio's LED lighting works in spectrums that can illuminate rooms while simultaneously disinfecting surfaces in hospitals, bathrooms or restaurants.
Reason for being: "Vital Vio products are designed to provide the benefits of consistent decontamination in sensitive healthcare environments where bacterial contamination can lead to costly healthcare acquired infections (HAIs). In the United States, five percent of patients entering a hospital acquire a HAI, leading to nearly 100,000 deaths per year, along with a 35-45 billion dollar price tag paid by hospitals."

Location: New York City Founders: Angel Say (left), Russell Varrialle (right) [not pictured: Alex Kern]
Vrban's web/mobile platform allows users to upload 3D models and instantly explore them in virtual reality.
Biggest challenge: "Our biggest challenge is the scarcity of VR headsets. The Oculus Rift has been out for about a year and is mainly in the hands of other developers. It's going to be a while before VR hits consumers, but we're excited to see big players like Samsung begin to explore the VR space."

Location: Vancouver, British Columbia, Canada Founders: Louis-Victor Jadavji, Shamil Hargovan
Wiivv offers 3D printing with next-day delivery--their first product is an intelligent foot support that can be optimized for everyday use, cycling, golfing or running.
Biggest challenge: Removing the middleman in "an old stodgy industry like orthotics or athletic wear requires a fresh look at all the elements--from brand and partnerships to manufacturing and distribution. It is easy to get distracted by the new and cool tech, so to be successful, we need a maniacal focus on customer needs. We're developing a full-stack solution for a highly fragmented industry."

Location: Cambridge, Massachusetts Founders: Ali Kamil, Layla Shaikley, Chazz Sims, Jemel Amin Derbali
WISE combines big data and design to generate traffic data and provide it to logistics operators who can plan and adjust routes based on real-time and predicted traffic.
Biggest challenge: "The platform we are creating will need to be scalable across multiple countries and regions, each with their own unique challenges related to infrastructure, security conditions, economic culture, and access to technology. This challenge requires us to design a platform that is elegant in its execution and flexible in its application."

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Positioned as “the Microsoft Office for teachers,” Chalk.com uses a word-processing suite to help K-12 teachers manage lesson planning, grading, assessment and attendance.

Biggest challenge: “Scaling our customer support. We take pride in personally delivering happiness to our customers. Teachers thank us out of the blue because they love the company. As our user base grows, it will become harder and hard to maintain this personal feel. 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A slogan longer than a single word should fulfill at least two of these three criteria: It should have a rhythm, it should rhyme, and it should have a ring to it. Slogans, whether read or heard, should be pleasing to the ear; rhythmic and fluid-sounding slogans are much more recognizable and memorable for later recall. Bonus points for making the slogan into a jingle or song; studies consistently show that words presented in a song are remembered significantly better than words presented in normal speech. Example: "The quilted quicker picker upper." (Bounty)

The point of a slogan is to differentiate your product or brand from that of your competitors, while also underscoring the company's general mission. If you have an advantage over your competitors, or if your product or service has a unique benefit, you need to use it. Slogans are the first impressions for many potential consumers, so it absolutely needs to stress the company's worth. Isolate one key area of your business, and find a way to integrate it into the slogan. Example: "Great taste, less filling." (Miller Lite)

Maybe your company doesn't sell a "unique" product or service; nevertheless, the slogan still needs to differentiate the company from other competitors. Often times, winning slogans will explain a company's dedication to its customers. Slogans devoted to customer service, especially ones that guarantee quality and satisfaction even if it's at the company's expense, play extremely well with the public. So if other companies sell the same products as your company does, let them; instead, sell the public on trust and customer care. Example: "We're number two, so we try harder." (Avis)

When writing a slogan, it's extremely easy to get carried away; however, it's imperative that the slogan accurately reflects the business. In other words, hyperbole is extremely discouraged. Language like "The No. 1 ___," or "The best ___ in the business," is not only untrue, but also extremely generic, and a big turn-off to consumers. Instead, be realistic, and find a clever but real way to emphasize your company's perks. Example: "It's everywhere you want to be." (Visa)

Slogans should never be longer than a sentence and ideally should hit the sweet spot between six to eight words. Any longer than a sentence and your slogan will become jumbled and ultimately forgettable, unless it rhymes or has an accompanying jingle. Brevity lends itself to memorability, which is the primary goal with slogan writing, so limit any and all slogans to a sentence or less. Example: "Think different." (Apple) —Dave Smith

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A method for "inc_rubric" does not exist. [1] => Problem initializing. A method for "inc_f1_imageref" does not exist. ) [largeformat] => FALSE [baseurl] => http://www.inc.com/ [timestamp] => [homepage_headline] => How to Write a Slogan That Sells [homepage_headline2] => How to Write a Slogan That Sells [homepage_deck] => A slogan is the most important ad a company can have. Follow these five tips for writing one that works. [lightfeatureimage] => FALSE [imagelist_primary] => Array ( [10669] => Image Object ( [img_foreignkey] => [img_reference_name] => __DO NOT USE__john-yoko-apple-think-differently-bkt.jpg [img_caption] => [img_alt_text] => [img_custom_credit] => [img_custom_meta_data] => [img_phoid] => [img_ityid] => 1 [img_bucketref] => john-yoko-apple-think-differently-bkt.jpg [img_bucket_dimx] => 336 [img_bucket_dimy] => 336 [img_f1imageref] => john-yoko-apple-think-differently-f1.jpg [img_panoramicref] => [img_pan_dimx] => [img_pan_dimy] => [img_light_imageflag] => FALSE [img_tile_override_imageref] => [img_skyscraperref] => [img_sky_dimx] => [img_sky_dimy] => [img_super_panoramicref] => [img_gallery_imageref] => [img_full_screen_ref] => [img_custom_cropref] => [img_full_text] => [img_tags] => [img_notes] => [img_gettyflag] => FALSE [dbObj] => MDB2_Driver_mysql Object ( [string_quoting] => Array ( [start] => ' [end] => ' [escape] => \ [escape_pattern] => \ ) [identifier_quoting] => Array ( [start] => ` [end] => ` [escape] => ` ) [sql_comments] => Array ( [0] => Array ( [start] => -- [end] => [escape] => ) [1] => Array ( [start] => # [end] => [escape] => ) [2] => Array ( [start] => /* [end] => */ [escape] => ) ) [server_capabilities_checked] => 1 [start_transaction] => 1 [varchar_max_length] => 65532 [db_index] => 1 [dsn] => Array ( [phptype] => mysql [dbsyntax] => mysql [username] => inccom [password] => b4Fjf2jaFLfc [protocol] => tcp [hostspec] => MYDB [port] => [socket] => [database] => [mode] => ) [connected_dsn] => Array ( [phptype] => mysql [dbsyntax] => mysql [username] => inccom [password] => b4Fjf2jaFLfc [protocol] => tcp [hostspec] => MYDB [port] => [socket] => [database] => [mode] => ) [connection] => Resource id #8 [opened_persistent] => [database_name] => sitecontent [connected_database_name] => sitecontent [connected_server_info] => 5.5.38-35.2-log [supported] => Array ( [sequences] => emulated [indexes] => 1 [affected_rows] => 1 [summary_functions] => 1 [order_by_text] => 1 [transactions] => 1 [savepoints] => 1 [current_id] => emulated [limit_queries] => 1 [LOBs] => 1 [replace] => 1 [sub_selects] => 1 [triggers] => 1 [auto_increment] => 1 [primary_key] => 1 [result_introspection] => 1 [prepared_statements] => 1 [identifier_quoting] => 1 [pattern_escaping] => 1 [new_link] => 1 ) [options] => Array ( [ssl] => [field_case] => 0 [disable_query] => [result_class] => MDB2_Result_%s [buffered_result_class] => MDB2_BufferedResult_%s [result_wrap_class] => [result_buffering] => 1 [fetch_class] => stdClass [persistent] => [debug] => 0 [debug_handler] => MDB2_defaultDebugOutput [debug_expanded_output] => [default_text_field_length] => 4096 [lob_buffer_length] => 8192 [log_line_break] => [idxname_format] => %s_idx [seqname_format] => %s_seq [savepoint_format] => MDB2_SAVEPOINT_%s [statement_format] => MDB2_STATEMENT_%1$s_%2$s [seqcol_name] => sequence [quote_identifier] => [use_transactions] => 1 [decimal_places] => 2 [portability] => 127 [modules] => Array ( [ex] => Extended [dt] => Datatype [mg] => Manager [rv] => Reverse [na] => Native [fc] => Function ) [emulate_prepared] => [datatype_map] => Array ( ) [datatype_map_callback] => Array ( ) [nativetype_map_callback] => Array ( ) [lob_allow_url_include] => [bindname_format] => (?:\d+)|(?:[a-zA-Z][a-zA-Z0-9_]*) [max_identifiers_length] => 64 [default_fk_action_onupdate] => RESTRICT [default_fk_action_ondelete] => RESTRICT [DBA_username] => [DBA_password] => [default_table_type] => ) [wildcards] => Array ( [0] => % [1] => _ ) [as_keyword] => AS [warnings] => Array ( ) [debug_output] => [in_transaction] => [nested_transaction_counter] => [has_transaction_error] => [offset] => 0 [limit] => 0 [phptype] => mysql [dbsyntax] => mysql [last_query] => SELECT * FROM article_image INNER JOIN image ON article_image.imgid = image.id WHERE article_image.incid = '38658' ORDER BY article_image.sortorder [fetchmode] => 1 [modules] => Array ( ) [destructor_registered] => 1 [_debug] => [_default_error_mode] => [_default_error_options] => [_default_error_handler] => [_error_class] => PEAR_Error [_expected_errors] => Array ( ) ) [time_created] => 2011-08-30 16:39:54 [time_updated] => 2013-08-23 16:32:11 [id] => 10669 [sortorder] => [tbl] => image [fields] => [application_path] => /public_web_sites/www.inc.com/reflex/ [core_application_url] => http://www.inc.com/ [error] => Array ( [0] => Problem initializing. A method for "incid" does not exist. [1] => Problem initializing. A method for "imgid" does not exist. ) [sort] => 0 ) ) ) Article Object ( [inc_foreignid] => [inc_title] => 32 Incredibly Useful Business Gadgets for 2015 [inc_headline_prefix] => [inc_headline] => 32 Incredibly Useful Business Gadgets for 2015 [inc_homepage_headline] => 32 Incredibly Useful Business Gadgets for 2015 [inc_homepage_headline_ab_test] => [inc_lander_headline] => [inc_sharing_headline] => 32 Incredibly Useful Business Gadgets for 2015 [inc_twitter_headline] => Check out 32 new (and incredibly useful) gadgets for business in 2015 @jmbrandonbb [inc_column_name_override] => [inc_reference_name] => [inc_custom_byline] => [inc_typid] => 20 [inc_autid] => 3181 [inc_deck] => What is in store for 2015? Plenty of brilliant business gadgets. [inc_homepage_deck] => What is in store for 2015? Plenty of brilliant business gadgets. [inc_lander_deck] => [inc_sharing_deck] => [inc_image_caption_override] => [inc_show_feature_imageflag] => TRUE [inc_pubdate] => 2015-01-16 07:00:00 [inc_promo_date] => 2015-01-16 07:00:00 [inc_custom_pubdate] => [inc_meta_keywords] => [inc_custom_additional_description] => [inc_filelocation] => ss/john-brandon/32-incredibly-useful-business-gadgets-for-2015.html [inc_override_url] => [inc_custom_header] => [inc_custom_css] => [inc_custom_javascript] => [inc_display_videos_as_playlistflag] => FALSE [inc_autoplay_videoflag] => TRUE [inc_display_video_at_bottomflag] => FALSE [inc_hide_video_prerollflag] => FALSE [inc_clean_text] => [inc_code_only_text] => [inc_notepad] => [inc_toolbar_text] => [inc_read_more_override] => [inc_show_read_moreflag] => TRUE [inc_custom_sidebar_head] => [inc_sidebar_adcodeflag] => FALSE [inc_custom_sidebar] => [inc_custom_footer] => [inc_full_width_footerflag] => FALSE [inc_show_pinboardflag] => TRUE [inc_staid] => 7 [inc_premiumflag] => FALSE [inc_newsworthyflag] => FALSE [inc_standoutflag] => FALSE [inc_evergreen_contentflag] => FALSE [inc_homepage_riverflag] => TRUE [inc_comment_alert] => [inc_copyeditedflag] => TRUE [inc_activeflag] => TRUE [inc_hide_bucket_imageflag] => FALSE [inc_hide_article_sidebarflag] => FALSE [inc_hide_commentsflag] => FALSE [inc_show_social_linksflag] => TRUE [inc_prtid] => [inc_canonical_url] => [inc_serid] => [inc_registration_requiredflag] => FALSE [inc_use_narrow_navflag] => FALSE [inc_no_cacheflag] => FALSE [inc_eopid] => [inc_tracking_pixel_url] => [inc_custom_adzone] => [inc_imu_style_image_overrideref] => [inc_imu_style_image_override_ab_testref] => [inc_tile_tracking_pixel_url] => [inc_alchemyupdatetime] => [owner_admid] => [inc_f1temp] => [inc_alchemyentityxml] => [inc_alchemykeywordxml] => [dbObj] => MDB2_Driver_mysql Object ( [string_quoting] => Array ( [start] => ' [end] => ' [escape] => \ [escape_pattern] => \ ) [identifier_quoting] => Array ( [start] => ` [end] => ` [escape] => ` ) [sql_comments] => Array ( [0] => Array ( [start] => -- [end] => [escape] => ) [1] => Array ( [start] => # [end] => [escape] => ) [2] => Array ( [start] => /* [end] => */ [escape] => ) ) [server_capabilities_checked] => 1 [start_transaction] => 1 [varchar_max_length] => 65532 [db_index] => 1 [dsn] => Array ( [phptype] => mysql [dbsyntax] => mysql [username] => inccom [password] => b4Fjf2jaFLfc [protocol] => tcp [hostspec] => MYDB [port] => [socket] => [database] => [mode] => ) [connected_dsn] => Array ( [phptype] => mysql [dbsyntax] => mysql [username] => inccom [password] => b4Fjf2jaFLfc [protocol] => tcp [hostspec] => MYDB [port] => [socket] => [database] => [mode] => ) [connection] => Resource id #8 [opened_persistent] => [database_name] => sitecontent [connected_database_name] => sitecontent [connected_server_info] => 5.5.38-35.2-log [supported] => Array ( [sequences] => emulated [indexes] => 1 [affected_rows] => 1 [summary_functions] => 1 [order_by_text] => 1 [transactions] => 1 [savepoints] => 1 [current_id] => emulated [limit_queries] => 1 [LOBs] => 1 [replace] => 1 [sub_selects] => 1 [triggers] => 1 [auto_increment] => 1 [primary_key] => 1 [result_introspection] => 1 [prepared_statements] => 1 [identifier_quoting] => 1 [pattern_escaping] => 1 [new_link] => 1 ) [options] => Array ( [ssl] => [field_case] => 0 [disable_query] => [result_class] => MDB2_Result_%s [buffered_result_class] => MDB2_BufferedResult_%s [result_wrap_class] => [result_buffering] => 1 [fetch_class] => stdClass [persistent] => [debug] => 0 [debug_handler] => MDB2_defaultDebugOutput [debug_expanded_output] => [default_text_field_length] => 4096 [lob_buffer_length] => 8192 [log_line_break] => [idxname_format] => %s_idx [seqname_format] => %s_seq [savepoint_format] => MDB2_SAVEPOINT_%s [statement_format] => MDB2_STATEMENT_%1$s_%2$s [seqcol_name] => sequence [quote_identifier] => [use_transactions] => 1 [decimal_places] => 2 [portability] => 127 [modules] => Array ( [ex] => Extended [dt] => Datatype [mg] => Manager [rv] => Reverse [na] => Native [fc] => Function ) [emulate_prepared] => [datatype_map] => Array ( ) [datatype_map_callback] => Array ( ) [nativetype_map_callback] => Array ( ) [lob_allow_url_include] => [bindname_format] => (?:\d+)|(?:[a-zA-Z][a-zA-Z0-9_]*) [max_identifiers_length] => 64 [default_fk_action_onupdate] => RESTRICT [default_fk_action_ondelete] => RESTRICT [DBA_username] => [DBA_password] => [default_table_type] => ) [wildcards] => Array ( [0] => % [1] => _ ) [as_keyword] => AS [warnings] => Array ( ) [debug_output] => [in_transaction] => [nested_transaction_counter] => [has_transaction_error] => [offset] => 0 [limit] => 0 [phptype] => mysql [dbsyntax] => mysql [last_query] => SELECT * FROM article_image INNER JOIN image ON article_image.imgid = image.id WHERE article_image.incid = '68381' ORDER BY article_image.sortorder [fetchmode] => 1 [modules] => Array ( ) [destructor_registered] => 1 [_debug] => [_default_error_mode] => [_default_error_options] => [_default_error_handler] => [_error_class] => PEAR_Error [_expected_errors] => Array ( ) ) [time_created] => 0000-00-00 00:00:00 [time_updated] => 2015-01-16 14:37:52 [id] => 68381 [sortorder] => [tbl] => article [fields] => [application_path] => /public_web_sites/www.inc.com/reflex/ [core_application_url] => http://www.inc.com/ [error] => Array ( [0] => Problem initializing. A method for "inc_rubric" does not exist. [1] => Problem initializing. A method for "inc_f1_imageref" does not exist. ) [largeformat] => FALSE [baseurl] => http://www.inc.com/ [timestamp] => [homepage_headline] => 32 Incredibly Useful Business Gadgets for 2015 [homepage_headline2] => 32 Incredibly Useful Business Gadgets for 2015 [homepage_deck] => What is in store for 2015? Plenty of brilliant business gadgets. [lightfeatureimage] => FALSE [imagelist_primary] => Array ( [48087] => Image Object ( [img_foreignkey] => [img_reference_name] => lacie rugged raid [img_caption] => [img_alt_text] => [img_custom_credit] => [img_custom_meta_data] => [img_phoid] => [img_ityid] => 1 [img_bucketref] => [img_bucket_dimx] => [img_bucket_dimy] => [img_f1imageref] => [img_panoramicref] => lacie-rugged-970.jpg [img_pan_dimx] => 970 [img_pan_dimy] => 450 [img_light_imageflag] => FALSE [img_tile_override_imageref] => lacie-rugged-300.jpg [img_skyscraperref] => [img_sky_dimx] => [img_sky_dimy] => [img_super_panoramicref] => [img_gallery_imageref] => [img_full_screen_ref] => [img_custom_cropref] => [img_full_text] => [img_tags] => [img_notes] => [img_gettyflag] => FALSE [dbObj] => MDB2_Driver_mysql Object ( [string_quoting] => Array ( [start] => ' [end] => ' [escape] => \ [escape_pattern] => \ ) [identifier_quoting] => Array ( [start] => ` [end] => ` [escape] => ` ) [sql_comments] => Array ( [0] => Array ( [start] => -- [end] => [escape] => ) [1] => Array ( [start] => # [end] => [escape] => ) [2] => Array ( [start] => /* [end] => */ [escape] => ) ) [server_capabilities_checked] => 1 [start_transaction] => 1 [varchar_max_length] => 65532 [db_index] => 1 [dsn] => Array ( [phptype] => mysql [dbsyntax] => mysql [username] => inccom [password] => b4Fjf2jaFLfc [protocol] => tcp [hostspec] => MYDB [port] => [socket] => [database] => [mode] => ) [connected_dsn] => Array ( [phptype] => mysql [dbsyntax] => mysql [username] => inccom [password] => b4Fjf2jaFLfc [protocol] => tcp [hostspec] => MYDB [port] => [socket] => [database] => [mode] => ) [connection] => Resource id #8 [opened_persistent] => [database_name] => sitecontent [connected_database_name] => sitecontent [connected_server_info] => 5.5.38-35.2-log [supported] => Array ( [sequences] => emulated [indexes] => 1 [affected_rows] => 1 [summary_functions] => 1 [order_by_text] => 1 [transactions] => 1 [savepoints] => 1 [current_id] => emulated [limit_queries] => 1 [LOBs] => 1 [replace] => 1 [sub_selects] => 1 [triggers] => 1 [auto_increment] => 1 [primary_key] => 1 [result_introspection] => 1 [prepared_statements] => 1 [identifier_quoting] => 1 [pattern_escaping] => 1 [new_link] => 1 ) [options] => Array ( [ssl] => [field_case] => 0 [disable_query] => [result_class] => MDB2_Result_%s [buffered_result_class] => MDB2_BufferedResult_%s [result_wrap_class] => [result_buffering] => 1 [fetch_class] => stdClass [persistent] => [debug] => 0 [debug_handler] => MDB2_defaultDebugOutput [debug_expanded_output] => [default_text_field_length] => 4096 [lob_buffer_length] => 8192 [log_line_break] => [idxname_format] => %s_idx [seqname_format] => %s_seq [savepoint_format] => MDB2_SAVEPOINT_%s [statement_format] => MDB2_STATEMENT_%1$s_%2$s [seqcol_name] => sequence [quote_identifier] => [use_transactions] => 1 [decimal_places] => 2 [portability] => 127 [modules] => Array ( [ex] => Extended [dt] => Datatype [mg] => Manager [rv] => Reverse [na] => Native [fc] => Function ) [emulate_prepared] => [datatype_map] => Array ( ) [datatype_map_callback] => Array ( ) [nativetype_map_callback] => Array ( ) [lob_allow_url_include] => [bindname_format] => (?:\d+)|(?:[a-zA-Z][a-zA-Z0-9_]*) [max_identifiers_length] => 64 [default_fk_action_onupdate] => RESTRICT [default_fk_action_ondelete] => RESTRICT [DBA_username] => [DBA_password] => [default_table_type] => ) [wildcards] => Array ( [0] => % [1] => _ ) [as_keyword] => AS [warnings] => Array ( ) [debug_output] => [in_transaction] => [nested_transaction_counter] => [has_transaction_error] => [offset] => 0 [limit] => 0 [phptype] => mysql [dbsyntax] => mysql [last_query] => SELECT * FROM article_image INNER JOIN image ON article_image.imgid = image.id WHERE article_image.incid = '68381' ORDER BY article_image.sortorder [fetchmode] => 1 [modules] => Array ( ) [destructor_registered] => 1 [_debug] => [_default_error_mode] => [_default_error_options] => [_default_error_handler] => [_error_class] => PEAR_Error [_expected_errors] => Array ( ) ) [time_created] => 2015-01-16 10:43:43 [time_updated] => 2015-01-16 10:44:01 [id] => 48087 [sortorder] => [tbl] => image [fields] => [application_path] => /public_web_sites/www.inc.com/reflex/ [core_application_url] => http://www.inc.com/ [error] => Array ( [0] => Problem initializing. 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A method for "incid" does not exist. [1] => Problem initializing. A method for "imgid" does not exist. ) [sort] => ) ) ) Six Ways to Track Your Competitors Online -- Google Alerts -- Twitter -- Alexa.com | Inc.com
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WEB ANALYTICS

Six Ways to Track Your Competitors Online

Who needs industrial espionage these days? Keeping tabs on your main competitors has never been so easy. You can use the Web in a variety of ways to make sure the competition isn't leaving you in the dust.
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