00:10 Marc Ecko: People struggle with what their first step for building their brand is and what they don't realize is that brand building is a pursuit. It's not a destination. There needs to be a tolerance to iterating what exactly it will become. And rather than having a failure to launch, at least launch knowing that you're gonna try to hit the vicinity of your goals of what that brand, of what your brand is. And the way that you can establish and understand what your brand should be composed of, kind of your personal religion, is kind of a... More of an exercise in itself actualization than a graphic design exercise around flourishes and wrapping paper and the outside labels. I think you have to be, work towards saying to yourself, "What are my core values? How do I wanna make people feel? How am I differentiated? Is that differentiation an expression of who I really am or who we are as a group or a team?" Rather than waiting to if-that-then scenarios to launch, just leap in, go for it. It's a work in progress and good luck. You're not alone in feeling like you're in the woods.