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To Build Lasting Success, Exercise Your Inner Artist

Fashion designer Marc Ecko urges entrepreneurs to think beyond the numbers by practicing creativity.

Video Transcript

00:10 Marc Ecko: The system perpetuates this notion that success could be captured in finite numbers. As a measure or a metric from quarter to quarter to kind of establish KPIs, that's great. But the true greats play for this line or this tangent that exists beyond the numbers. And I think like any muscle, it takes working it out. So, to say that, "Oh, I can't think that way. I'm not a creator. I'm not an artist. I'm a numbers cruncher" is like saying, "My biceps are weak and I can't do pull ups." Well, have you tried to do a curl? It takes exercising and being tuned in and present and trying to solve in a more ... Problems and tolerate the problem solving in a slightly messier environment that really captures the spirit, the culture, of your company. That's how you create a differentiator. Ultimately, you're packaging human, emotional people, creatures, to provide a service. That service will be better served and differentiated if it expresses the religion spirit of the people that are working on it.

01:26 Ecko: So, you gotta really ask yourself are you doing yourself a service or disservice by not paying attention to that stuff. 'Cause so many of those number crunching types like, "Oh, that's a nice to have. That's not a need to have. Oh, that's the warm and fuzzy part. We don't need to do that." And I would challenge that if you wanna be built for longevity, you need to do that.

Last updated: Oct 21, 2013

MARC ECKO | Columnist

A former graffiti artist armed only with hustle, sweat equity, and creativity, Marc Eck? flipped a $5,000 bag of cash into a global corporation now worth hundreds of millions of dollars. Eck? is an American fashion designer, entrepreneur, investor, and artist. He founded Marc Eck? Enterprises, a global fashion and lifestyle company. He is also the founder and chairman of Complex Media, the world's leading provider of fashion, entertainment, lifestyle, and product trends to young male tastemakers. Eck? serves as an emeritus board member to the Council of Fashion Designers of America, Big Picture Learning, and Tikva Children's Home. His book, Unlabel: Selling You Without Selling Out, came out in September 2013.

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