The Playbook

Be Authentic on Social Media

Don't just follow the social media crowd. Be honest and stay true to your core values to represent your real brand.

Video Transcript

00:10 Marc Ecko: So many people say, "Oh, I need to build a brand. I think, well, if I polish up my social media headshot, and I vomit into the social media vomitorium, all of my ideas and everything that I'm reading, that that will establish my brand." And I say, "Bullshit" to that. Your brand is not the game of perception. It's not what you parrot to. Your brand's on what's on the inside, it's like guts to the skin thing. So, when you're broadcasting and when you're contemplating how to use these modern tools to differentiate yourself, be intellectually honest, and be sensitive, and use discretion. You needn't be everything to everyone and you needn't be 24/7 like CNN. Make it so that it really hits your core values.

Last updated: Nov 6, 2013

MARC ECKO | Columnist

A former graffiti artist armed only with hustle, sweat equity, and creativity, Marc Eck? flipped a $5,000 bag of cash into a global corporation now worth hundreds of millions of dollars. Eck? is an American fashion designer, entrepreneur, investor, and artist. He founded Marc Eck? Enterprises, a global fashion and lifestyle company. He is also the founder and chairman of Complex Media, the world's leading provider of fashion, entertainment, lifestyle, and product trends to young male tastemakers. Eck? serves as an emeritus board member to the Council of Fashion Designers of America, Big Picture Learning, and Tikva Children's Home. His book, Unlabel: Selling You Without Selling Out, came out in September 2013.

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