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Founder of Tastemade: What Makes a Great Product Manager

Tastemade Founder Joe Perez shares his thoughts in this video interview.

In the most recent Bothsides TV episode, I interviewed Joe Perez, Founder of Tastemade. If you don't know Joe, you should. He has a long career in developing products and companies such as Pogo, Excite@Home, Demand Media, The Daily Plate and now TasteMade. He discussed much about his career choices and lessons with me. 

Joe has worked on online video for many years, so if you have an interest in that category you'll love the full interview we did. But to make it digestible for others I've provided a few short clips below.

We discussed several topics, but focused primarily on his background as a product manager, as well as the evolution of the production, distribution, and monetization of online video. If you read my blog regularly, you know this is a topic close to my heart--so it was great to get perspective from someone running a company in the space (a company which just raised an additional $25 million).

Below, I've pulled out a few short clips that I thought were interesting points (full interview at the bottom).

In the first clip (42 seconds long), Joe discusses what makes a good product manager. Product management is a title that has become very common at technology companies--and can mean different things at different companies. Joe states that passion for the product is the most important quality a product manager can have, and I tend to agree. I actually think this can be extended to almost any position at a company. The passion you have for what you're working on shows up in your work--especially when times get tough.

In the next clip (1 minute, 24 seconds), I offered my views of how Twitter and Facebook will begin to change video distribution (hint: they will unbundled and insert their own ad unit), and I asked Joe how content creators are dealing with the emergence of multiple social media platforms as major distribution channels. He said that Tastemade views it more as a programming challenge than a challenge in changing the content itself.

Here's the full episode:

Update: Bothsides TV is now available on iTunes, Soundcloud, Stitcher, or any RSS podcast player you use, and don't forget to subscribe on YouTube.

This article was originally published on Mark Suster's blog, Both Sides of the Table.  


Last updated: Jul 1, 2014

MARK SUSTER | Columnist

Mark Suster is a two-time entrepreneur who has gone to "the dark side" of venture capital. He joined GRP Partners in 2007 as a general partner after selling his company to He focuses on early-stage technology companies. You can find him on Twitter @msuster.

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