Get Inside Your Customers' Heads: 3 Ways
Find new ways to mine the most important insights to improve the customer experience. Read more
Market Research
10 Surprising Marketing Trends
Get ahead of the curve on fast-moving, under-the-radar developments with these fresh ideas and trends to watch in the new year. Read more
CEOs on Social Media: Time Is Money
A new survey shows that more small business owners are not only using social media but they are willing to pay for help. Read more
We All Scream for Customer Insights
Nothing drives home the importance of customer feedback like standing on a street corner handing out ice cream samples. Here are the lessons we learned. Read more
Why Good Products Don't Equal Success
Andrew Strube, inventor of Strube Stink Bug Traps, is an example of why you need a sound business model, not just a well-designed product, to create growth. Read more
Recent Market Research Articles
How to Find and Leverage an Investment Banker
A good investment banker is more than just a deal-maker; they can also provide important insights about your business and industry. Read more
Top 3 Ways to Waste Marketing Dollars
It's easy to burn through a budget with these big-ticket items. There's a better way to spend your cash. Read more
3 Non-Financial "Gifts" for Your Sales Team
Growing sales is not about motivational efforts or higher commissions for your sales force. The best incentive is to invest in your business model and your b... Read more
How Do You Fit into the Marketplace? 
Naked Pizza founder Robbie Vitrano says today's marketplace demands profitability and responsible behavior from businesses. Watch video
Attract Record-Breaking Traffic to Your Website
Base your Web-content decisions on strong data about what your target demographic wants, instead of what you want. Read more
Make Customer Trends Pay Off
One way to manage the peaks and valleys of cash flow is to plan marketing strategies based on your customer trends. Read more
Will Customers Buy Cocoa-Based Toothpaste?
A fancy new product argues that cocoa is better at rebuilding tooth enamel. Whole Foods bought--but will consumers? Read more
How Uber Taxi Rolls Out City by City
Travis Kalanick, co-founder of Uber, explains the local market approach he took to grow his car service in seven U.S. cities, Paris, and Toronto. Up next? Asia. Watch video
7 Deadly Sins of Start-ups
Don't fall prey to one of these common entrepreneur mistakes. You'll be much more likely to avert a swift start-up death. Read more
Why Mindshare Matters More Than Market Share
The best gauge of a company's longterm health? Mindshare. Here's what I mean, and three ways I earn it. Read more
