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What's in Your Closet?
Start-up Stylitics allows marketers to have a voyeur's view into the daily clothing choices of consumers. Read more
Market Research
Reaching Your Target Market
Norm Brodsky offers his advice on how to attract more of the right kind of customers. Read more
Researching Your Competition
Keeping tabs on your competition is a great strategy for growing your business. Follow these tips, from fellow small business owners, on which tools are best and how to get started. Read more
Are Your Customers Satisfied?
Are your customers likely to recommend your business to their friends? The answer can make or break your business. Read more
Narrowing Your Target Market
Companies that try to be all things to all customers are sure to fail. Here's a business guide from Inc.com on how to focus on your target market. Read more
Recent Market Research Articles
Lessons From the Launch of Google Music
Here's what you can learn from Google Music's entrance into the music marketplace, and how to make your next product a stand-out in a crowded market. Read more
New Business Opportunity: Hyperbaric Oxygen Therapy
A new therapy that has caught my attention is hyperbaric oxygen therapy (HOT). When I read the different illnesses it cures, it seems too good to be... Read more
Geoffrey Moore Interview: How to Approach the Smartphone App Business
This article is the final part of an 8 part series. Read Read more
Interviewing Geoffrey Moore: How to Find Your Economic Sweet Spot
This article is part 7 of an 8 part series. Read part 6 h... Read more
Interviewing Geoffrey Moore: How to Gain Market Power
This article is part three of an eight-part series. Read Read more
3 Trends Shaping B2B Marketing
Here's how the savviest B2B companies will be delivering their message and proving their value to customers this year. Read more
How to Conduct Field Research
Do you want to know what your customers really think of your company? Observe how they use your product or service in their own home or work environment to g... Read more
How to Conduct Quantitative Market Research
How well do you know your customers? Here are some tips to accurately surveying your clients and putting that data to good use. Read more
The Demand Economy
How to locate deep pools of demand in a shrinking marketplace Read more
Hot Market: The Aging Population
Baby boomers are hitting old age—and they are terrified of nursing homes. If only there was some way to keep the elderly in their homes and healthy. Read more
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