Market Research




Recent Market Research Articles

Make Better Decisions Using Customer Data

Gathering data is not enough--it's what you do with it that drives profitable growth.  Read more

10 Surprising Marketing Predictions For 2013

Get ahead of the curve on fast-moving, under-the-radar developments with these fresh ideas and trends to watch in the new year.  Read more

We All Scream for Customer Insights

Nothing drives home the importance of customer feedback like standing on a street corner handing out ice cream samples. Here are the lessons we learned.  Read more

Why Good Products Don't Equal Success

Andrew Strube, inventor of Strube Stink Bug Traps, is an example of why you need a sound business model, not just a well-designed product, to create growth.  Read more

How to Find and Leverage an Investment Banker

A good investment banker is more than just a deal-maker; they can also provide important insights about your business and industry.  Read more

Top 3 Ways to Waste Marketing Dollars

It's easy to burn through a budget with these big-ticket items. There's a better way to spend your cash.  Read more

3 Non-Financial "Gifts" for Your Sales Team

Growing sales is not about motivational efforts or higher commissions for your sales force. The best incentive is to invest in your business model and your b...  Read more

How Do You Fit into the Marketplace? 

Naked Pizza founder Robbie Vitrano says today's marketplace demands profitability and responsible behavior from businesses.  Watch video

Attract Record-Breaking Traffic to Your Website

Base your Web-content decisions on strong data about what your target demographic wants, instead of what you want.  Read more

Make Customer Trends Pay Off

One way to manage the peaks and valleys of cash flow is to plan marketing strategies based on your customer trends.  Read more

Will Customers Buy Cocoa-Based Toothpaste?

A fancy new product argues that cocoa is better at rebuilding tooth enamel. Whole Foods bought--but will consumers?  Read more

How Uber Taxi Rolls Out City by City 

Travis Kalanick, co-founder of Uber, explains the local market approach he took to grow his car service in seven U.S. cities, Paris, and Toronto. Up next? Asia.  Watch video

7 Deadly Sins of Start-ups

Don't fall prey to one of these common entrepreneur mistakes. You'll be much more likely to avert a swift start-up death.  Read more

Why Mindshare Matters More Than Market Share

The best gauge of a company's longterm health? Mindshare. Here's what I mean, and three ways I earn it.  Read more

3 Biggest Entrepreneur Opportunities Over the Next 3 Years

The cost of starting a business today is lower than ever. If you have an idea, pursue it. Or give one of these three arenas a hard look. I would (if I weren'...  Read more