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Market Research




Recent Market Research Articles

Lessons From the Launch of Google Music

Here's what you can learn from Google Music's entrance into the music marketplace, and how to make your next product a stand-out in a crowded market.  Read more


New Business Opportunity: Hyperbaric Oxygen Therapy

A new therapy that has caught my attention is hyperbaric oxygen therapy (HOT).  When I read the different illnesses it cures, it seems too good to be...  Read more


Geoffrey Moore Interview: How to Approach the Smartphone App Business

This article is the final part of an 8 part series.  Read Read more


Interviewing Geoffrey Moore: How to Find Your Economic Sweet Spot

This article is part 7 of an 8 part series.  Read part 6 h...  Read more


Interviewing Geoffrey Moore: How to Gain Market Power

This article is part three of an eight-part series.  Read Read more


3 Trends Shaping B2B Marketing

Here's how the savviest B2B companies will be delivering their message and proving their value to customers this year.  Read more


How to Conduct Field Research

Do you want to know what your customers really think of your company? Observe how they use your product or service in their own home or work environment to g...  Read more


How to Conduct Quantitative Market Research

How well do you know your customers? Here are some tips to accurately surveying your clients and putting that data to good use.  Read more


The Demand Economy

How to locate deep pools of demand in a shrinking marketplace  Read more


Hot Market: The Aging Population

Baby boomers are hitting old age—and they are terrified of nursing homes. If only there was some way to keep the elderly in their homes and healthy.  Read more


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