Market Research


Recent Market Research Articles

Reaching Your Target Market

By Norm Brodsky |  Mar 1, 2011

Norm Brodsky offers his advice on how to attract more of the right kind of customers.  Read more


3 Trends Shaping B2B Marketing

By Lauren Cannon |  Feb 4, 2011

Here's how the savviest B2B companies will be delivering their message and proving their value to customers this year.  Read more


How to Conduct Field Research

By Carolyn M. Brown |  Jan 31, 2011

Do you want to know what your customers really think of your company? Observe how they use your product or service in their own home or work environment to g...  Read more


How to Conduct Quantitative Market Research

By Eric Markowitz |  Nov 9, 2010

How well do you know your customers? Here are some tips to accurately surveying your clients and putting that data to good use.  Read more


The Demand Economy

By Leigh Buchanan |  Nov 1, 2010

How to locate deep pools of demand in a shrinking marketplace  Read more


Hot Market: The Aging Population

By Leigh Buchanan |  Nov 1, 2010

Baby boomers are hitting old age—and they are terrified of nursing homes. If only there was some way to keep the elderly in their homes and healthy.  Read more


Hot Market: Eco-Friendly Homeowners

By Leigh Buchanan |  Nov 1, 2010

Forget McMansions—tomorrow’s home is smaller and greener.  Read more


Hot Market: Consumer-Friendly Financial Services

By Leigh Buchanan |  Nov 1, 2010

The fees are high. The service is lousy. And strange charges appear for no reason. There has to be a better way to bank.  Read more


Hot Market: Locavores

By Leigh Buchanan |  Nov 1, 2010

Tainted burgers. Contaminated eggs. E. coli scares. No wonder Americans are looking close to home for their food.  Read more


Hot Market: Insomniacs

By Leigh Buchanan |  Nov 1, 2010

The problem with an always-on, 24-hour, caffeine-fueled culture: When you want to go to sleep, your humming brain won’t let you.  Read more


Hot Market: The Outsourced Work Force

By Leigh Buchanan |  Nov 1, 2010

More businesses are turning to remote workers. But can you really be sure that your off-site employees are working?  Read more


How to Conduct Qualitative Market Research

By Carolyn M. Brown |  Oct 25, 2010

A variety of techniques from online chats to video logs can reveal how people feel about your product or service and how you can improve it to make more money.  Read more


How to Choose the Right Colors for Your Brand

By Eric Markowitz |  Oct 14, 2010

The aesthetic of your product and its labeling can have a huge impact on sales. If you're DIY branding, here's how to find the right colors.  Read more


How to Write a Customer Survey

By Tim Donnelly |  Aug 5, 2010

Looking for insight into what your customers want? Here's how to ask poignant questions they'll actually take the time to answer.  Read more


How to Use Sampling and Demos for Customer Feedback

By Issie Lapowsky |  Aug 4, 2010

Sometimes, the best way to fuel your company's growth is to give your product away for free.  Read more


How to Define Your Target Market

By Mandy Porta |  Jun 22, 2010

To build a solid foundation for your business, you must first identify your typical customer and tailor your marketing pitch accordingly.  Read more


Is Your Industry Hot or Not?

By Josh Spiro |  May 24, 2010

How bright are your business prospects? Do research online to find out—but don't forget to consult trade associations, industry experts, and consumers.  Read more


How to Conduct Competitive Research

By Inc. staff |  May 10, 2010

Who are your closest rivals—and how do they talk about themselves, as well as your company? It's time to find out.  Read more


How to Write a Marketing Plan

By Darren Dahl |  Feb 16, 2010

Experts know that careful planning is integral to marketing success. Here's your guide to crafting a thorough marketing plan - and learning more about your c...  Read more


Marketing Tips from the Inc. 5000 Conference

By Inc. staff |  Dec 16, 2009

Zingerman's founder Ari Weinzweig and other top entrepreneurs at the 2009 Inc. 500 Conference offer their marketing secrets.  Watch video


Why Demographics Are Crucial to Your Business

By Josh Spiro |  Dec 2, 2009

A new report projects trends in the United States' shifting demographic landscape and explains why it's important to know your customer.  Read more


How to Find New Customers and Increase Sales

By Elizabeth Wasserman |  Dec 1, 2009

How to better understand your target audience, generate new sales leads, and focusing on getting more revenue from existing clientele.  Read more


How to Conduct Market Research

By Robb Mandelbaum |  Sep 1, 2009

A guide to using market research to understand who your customers are and what they want  Read more


What You Need to Know About The People Who Read Your Blog

By Renee Oricchio |  Apr 9, 2008

A new study on the habits of blog readers, conducted by The University of California at Irvine, is quietly making the rounds at conferences and Read more


Expanding Into New Territory

By Nancy Michaels |  Oct 8, 2007

One of the most effective tools in expansion will be the word of your satisfied clients. Inc. Expert Nancy Michaels describes how you can most effectivel...  Watch video