Will Customers Buy Cocoa-Based Toothpaste?
A fancy new product argues that cocoa is better at rebuilding tooth enamel. Whole Foods bought--but will consumers? Read more
Market Research
Recent Market Research Articles
How Uber Taxi Rolls Out City by City 
Travis Kalanick, co-founder of Uber, explains the local market approach he took to grow his car service in seven U.S. cities, Paris, and Toronto. Up next? Asia. Watch video
7 Deadly Sins of Start-ups
Don't fall prey to one of these common entrepreneur mistakes. You'll be much more likely to avert a swift start-up death. Read more
Why Mindshare Matters More Than Market Share
The best gauge of a company's longterm health? Mindshare. Here's what I mean, and three ways I earn it. Read more
3 Biggest Entrepreneur Opportunities Over the Next 3 Years
The cost of starting a business today is lower than ever. If you have an idea, pursue it. Or give one of these three arenas a hard look. I would (if I weren'... Read more
Choosing A Market? Follow 2 Rules
How this serial entrepreneur knew June 2007 was the right time to start a company that would build social media apps for Facebook. Read more
Lessons From the Launch of Google Music
Here's what you can learn from Google Music's entrance into the music marketplace, and how to make your next product a stand-out in a crowded market. Read more
Market Research is the New Black
Start-up Stylitics allows marketers to have a voyeur's view into the daily clothing choices of consumers. Read more
New Business Opportunity: Hyperbaric Oxygen Therapy
A new therapy that has caught my attention is hyperbaric oxygen therapy (HOT). When I read the different illnesses it cures, it seems too good to be... Read more
One Question Can Predict the Future of Your Company
Are your customers likely to recommend your business to their friends? The answer can make or break your business. Read more
10 Tips on How to Research Your Competition
Keeping tabs on your competition is a great strategy for growing your business. Follow these tips, from fellow small business owners, on which tools are best... Read more
Geoffrey Moore Interview: How to Approach the Smartphone App Business
This article is the final part of an 8 part series. Read Read more
Interviewing Geoffrey Moore: How to Find Your Economic Sweet Spot
This article is part 7 of an 8 part series. Read part 6 h... Read more
How to Narrow Your Target Market
Companies that try to be all things to all customers are sure to fail. Here's a business guide from Inc.com on how to focus on your target market. Read more
Interviewing Geoffrey Moore: How to Gain Market Power
This article is part three of an eight-part series. Read Read more
Reaching Your Target Market
Norm Brodsky offers his advice on how to attract more of the right kind of customers. Read more
3 Trends Shaping B2B Marketing
Here's how the savviest B2B companies will be delivering their message and proving their value to customers this year. Read more
How to Conduct Field Research
Do you want to know what your customers really think of your company? Observe how they use your product or service in their own home or work environment to g... Read more
How to Conduct Quantitative Market Research
How well do you know your customers? Here are some tips to accurately surveying your clients and putting that data to good use. Read more
The Demand Economy
How to locate deep pools of demand in a shrinking marketplace Read more
Hot Market: The Aging Population
Baby boomers are hitting old age—and they are terrified of nursing homes. If only there was some way to keep the elderly in their homes and healthy. Read more
Hot Market: Eco-Friendly Homeowners
Forget McMansions—tomorrow’s home is smaller and greener. Read more
Hot Market: Consumer-Friendly Financial Services
The fees are high. The service is lousy. And strange charges appear for no reason. There has to be a better way to bank. Read more
Hot Market: Locavores
Tainted burgers. Contaminated eggs. E. coli scares. No wonder Americans are looking close to home for their food. Read more
Hot Market: Insomniacs
The problem with an always-on, 24-hour, caffeine-fueled culture: When you want to go to sleep, your humming brain won’t let you. Read more
Hot Market: The Outsourced Work Force
More businesses are turning to remote workers. But can you really be sure that your off-site employees are working? Read more
How to Conduct Qualitative Market Research
A variety of techniques from online chats to video logs can reveal how people feel about your product or service and how you can improve it to make more money. Read more
How to Choose the Right Colors for Your Brand
The aesthetic of your product and its labeling can have a huge impact on sales. If you're DIY branding, here's how to find the right colors. Read more
How to Write a Customer Survey
Looking for insight into what your customers want? Here's how to ask poignant questions they'll actually take the time to answer. Read more
How to Use Sampling and Demos for Customer Feedback
Sometimes, the best way to fuel your company's growth is to give your product away for free. Read more
How to Define Your Target Market
To build a solid foundation for your business, you must first identify your typical customer and tailor your marketing pitch accordingly. Read more
Is Your Industry Hot or Not?
How bright are your business prospects? Do research online to find out—but don't forget to consult trade associations, industry experts, and consumers. Read more
How to Conduct Competitive Research
Who are your closest rivals—and how do they talk about themselves, as well as your company? It's time to find out. Read more
How to Write a Marketing Plan
Experts know that careful planning is integral to marketing success. Here's your guide to crafting a thorough marketing plan - and learning more about your c... Read more
Marketing Tips from the Inc. 5000 Conference
Zingerman's founder Ari Weinzweig and other top entrepreneurs at the 2009 Inc. 500 Conference offer their marketing secrets. Watch video
