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9 Silly Mistakes That Marketers Make

If you want your marketing to increase sales, don't make these all-too-common blunders.  Read more

6 Steps to Host a Successful LinkedIn Group

It's easy for neglect, spammers and poor practices to devalue a LinkedIn Group. Get back on track with advice from some pros.  Read more

Attract a Huge Crowd With LinkedIn

Don't let your virtual and live events be a bust. Use these LinkedIn event-marketing strategies to create your A-list and fill those seats with just the righ...  Read more

New Life for Old Brands

Finding new opportunities in reviving classic products.  Read more

Your Business Needs a "Special Sauce"

The most successful businesses define what sets them apart--almost to the point of obsession.  Read more

That's So 2012: Have Pinterest, Foursquare and Groupon Peaked?

Do you fall for social media marketing trends? Slow down and learn from a few whose stars may be fading.  Read more

Try This Proven 3,500-Year-Old Sales Secret

Everyone has to sell something, sometime, even if it's just an idea. Here's a proven 3,500-year-old technique for making the sale.  Read more

Do Customers Love You? 5 Questions to Ask

Want to be as adored by customers as Virgin Airlines? Get a solid foundation in place by thinking through this set of important questions.  Read more

Where You Should Market Online

A recent study outlines online channel and social media activity for 33 different industries.  Read more

Pitching Your Start-up? 5 Things to Master First

Whatever kind of company you are starting, you need to know how to talk about it from Day 1. Here are a PR pro's top tips for starting out with massive momen...  Read more

I Lost $60-Flippin'-Thousand Dollars? Don't Let This Happen to You

Avoid these common--and very painful--digital marketing scenarios that can lead to thousands of wasted dollars.  Read more

How to Evaluate a Market Strategy

These seven characteristics of market strategies actually generate sales.  Read more

Before Delivering Your Next Speech, Ask These 4 Questions

Leaders rarely have enough time to prepare for the communicating they have to do. Here's a shortcut.  Read more

Master the Art of Customer Loyalty

If you don't have a loyalty program, you're not taking advantage of your happiest customers. Here's how to get started.  Read more

6 Ways to Get Noticed

Effective self-promotion lies somewhere between being a wallflower and a flaming narcissist. Find the sweet spot with these tips.  Read more