Marketing

Woo the Media: 6 PR Tricks

Building relationships with the press can feel a lot like dating. Follow these rules to develop a real connection. Read more

Start an Email Marketing Campaign in Minutes

A round-up of some of the best online newsletter services out there. Plus: Three etiquette rules you must follow. Read more

Digital Overload: When to Unplug

Need to be more productive? Use these strategies to tune out IM messages, apps, social media and other distractions. Read more

Have Customers Write Your Ads

Marketers aren't usually very good at writing an effective, strong sales message. You're better off asking customers for help. Read more

5 Rules for Successful Sales Proposals

A new report suggests that structure, size and timing all matter. Here's how to get the details right. Read more

Marketing topics:

Guerrilla Marketing

Recent Marketing Articles

Land a Customer Meeting: 4 Rules

By Geoffrey James | Jun 1, 2012

Yeah, we know: Cold calling stinks. Here's how to get someone to give you the time of day. Read more

Refine Your Product Messaging

By Scott Gerber | May 31, 2012

Promotional pearls of wisdom from David Meerman Scott, author of The New Rules of Marketing and P.R., and Scott Gerber, founder of the Young Entrepr... Watch video

Burn Your NDA

By Riley Gibson | May 31, 2012

Three reasons to run a more open, honest start-up. (And, no, that doesn't involve non-disclosure agreements.) Read more

Sports Marketing: Forget the NFL--Try Ultimate Fighting

By Issie Lapowsky | May 29, 2012

Sponsoring niche sports costs less, but can stıll pack a marketing punch. Read more

12 Online PR Blunders to Avoid

By Young Entrepreneur Council | May 25, 2012

Do you Facebook during happy hour? Retweet without doing your research? You could cause a huge PR mess. Young entrepreneurs share their best tips for promoti... Read more

Get More People to 'Like' You: 3 Tips

By Kevin Daum | May 25, 2012

Have Twitter and Facebook become too noisy and useless for meaningful interaction? Here are three tips for taking better advantage of social media opportunit... Read more

Your Story Is Your Marketing Strategy

By Vanessa Merit Nornberg | May 25, 2012

Even small businesses can create powerful, meaningful, sincere branding messages. Read more

Business Lunch Etiquette: 8 Rules

By Eliza Browning | May 25, 2012

Amid technology overload, face-to-face interactions are even more important. Follow these rules to make sure lunch meetings are both fun and productive. Read more

How Twitter & Texting Saved Writing

By Geoffrey James | May 25, 2012

The end of literacy as we know it? Get over yourself. These popular tools force people to write more clearly and concisely. Read more

Becoming Obama's Favorite Lunch Spot

By Bill Murphy, Jr. | May 24, 2012

Here's how a pair of Washington, D.C., restaurant entrepreneurs earned a visit from President Barack Obama during National Small Business Week. Read more

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