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Build Your Marketing Budget
With so many channels to promote your products and services, where to start? Here are some tips on how best to allocate your marketing dollars and efforts. Read more
Marketing Budgets
One Company's Budget: A Nice Consistency
Organic ice cream maker PJ Madison's looks to bring discipline to its marketing Read more
One Company's Budget: Trading Trade Shows for Dealer Marketing
Handheld x-ray company Aribex trims its trade show budget and learns the value of outsourcing. Read more
How to Hire a Marketing Director
Looking for a manager to develop and execute effective marketing solutions to cultivate growth? Here are some tips for incorporating the best hiring practices into your search. Read more
Advertising Budget
Tips on budgeting and negotiating, plus promotional tools for advertising. Read more
Recent Marketing Budgets Articles
When It's OK to Ignore Costs
I know, I know: You're worried about expenses. But sometimes you need to invest in developing new friendships for your company. Read more
3 Super Bowl Ads That Got It Right
Even if you never come close to buying a Super Bowl ad, you can learn a few key marketing rules from these big-game winners. Read more
What a CES Booth Really Costs
The exposure is tremendous: 140,000 attendees and 5,000 members of the press. But the costs are steep. Really steep. Read more
4 Business Metrics You Can’t Afford to Ignore
Profit and revenue tell you a lot--but they don't tell you everything about the health of your business. Read more
How to Make Great Brand Merchandise
Creating brand merchandise can strengthen customer loyalty and enlist fans to spread your name—"but you don't want to make just another oversized T-shirt. Read more
One Company's Budget: The 'Great Game' of Open-Book Management
An IT company's commitment to open-book management helps calm anxious employees while boosting revenue. Read more
More Sales Leads, Please
Or, what happened when Frontline Selling started practicing what it preaches. Read more
Jim Koch on the Secret to Effective (and Cheap) Marketing
Educating consumers is crucial if you want to keep marketing expenses in check. Read more
Case Study: Bringing an Innovative Product to Market
Biolife just may have invented a better bandage. The question is how to spread the word -- without breaking the bank. Read more
Making the Most of Your (Limited) Marketing Dollars
How can you get more bang for your marketing buck? A look at four inexpensive ways to put your message in front of potential clients. Read more
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