How to Hire a Marketing Director
Looking for a manager to develop and execute effective marketing solutions to cultivate growth? Here are some tips for incorporating the best hiring practice... Read more
Marketing Budgets
Recent Marketing Budgets Articles
One Company's Budget: Trading Trade Shows for Dealer Marketing
Handheld x-ray company Aribex trims its trade show budget and learns the value of outsourcing. Read more
One Company's Budget: The 'Great Game' of Open-Book Management
An IT company's commitment to open-book management helps calm anxious employees while boosting revenue. Read more
One Company's Budget: A Nice Consistency
Organic ice cream maker PJ Madison's looks to bring discipline to its marketing Read more
More Sales Leads, Please
Or, what happened when Frontline Selling started practicing what it preaches. Read more
Jim Koch on the Secret to Effective (and Cheap) Marketing
Educating consumers is crucial if you want to keep marketing expenses in check. Read more
Case Study: Bringing an Innovative Product to Market
Biolife just may have invented a better bandage. The question is how to spread the word -- without breaking the bank. Read more
Making the Most of Your (Limited) Marketing Dollars
Like most small businesspeople, I have a limited amount of funds to devote to marketing and advertising. Even in a relatively small market like Portland, ... Read more
Hot Tip: Budget Branding Campaign
Alexandra Volkmann, CEO of Heavy Duty skin products, in Carmel, Calif., knows how to get creative on the cheap. She needed some art for h... Read more
Negotiating Budgets: Games People Play
The higher the stakes, the more outrageous the tactics. Read more
Advertising Budget
The advertising budget of a business is typically a subset of the larger sales budget and, within that, the marketing budget. Advertising is a part of the... Read more
Advertising Budget
Tips on budgeting and negotiating, plus promotional tools for advertising. Read more
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