Marketing New Ideas


How to Bring Your Invention to Market

Here's a step-by-step process for turning a good idea for a new invention into a financial success.

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Perfecting a Sales Pitch: Code Blue Recovery Drink

It sounds like cardiac arrest but it might cure a hangover. How would you sell it?

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How Would You Sell a Virtual Makeover?

Where should ModiFace market its online makeover tools, including HairMixer and WeightMirror?

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Selling Quirky Products to Retailers

Mother Ink, maker of maternity tattoos, gets advice on retail displays and packaging

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The Bootstrapper's Guide to Launching New Products

Discovering the value of lean product development and minimum viable product

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Recent Marketing New Ideas Articles

How to Sell Luxury Goods in a Bad Economy

By Inc Staff |  Nov 1, 2009

How to keep consumers buying, even in a recession  Read story

Where New Ideas Flourish

By Ryan McCarthy |  Mar 1, 2007

New research identifies where the culture of innovation is most firmly rooted.  Read story

Chip and Dan Heath: Marketing Made Sticky

By Mike Hofman |  Jan 1, 2007

The authors of "Made to Stick" talk about how to make your messaging memorable.  Read story

Case Study: Bringing an Innovative Product to Market

By Michelle Leder |  Jun 1, 2004

Biolife just may have invented a better bandage. The question is how to spread the word -- without breaking the bank.  Read story

The Innovation 50

By Inc Staff |  Aug 1, 2002

A listing of the most inventive small companies in entrepreneurial America.  Read story

The Idea Guru

By John Grossmann |  May 1, 2001

Idea-generation guru Doug Hall is aiming to build a new venture that will bring the secrets of new-product creation to small companies everywhere.  Read story

Jump Start Your Business

By John Grossmann |  May 1, 2000

Spend 48 sleepless hours with America's top new-product idea man.  Read story

Introducing New Products

By Michael T. Brandt |  Mar 1, 1999

Increase the odds of a successful launch for your product.  Read story

Where New Things Come From

By Zoltan J. Acs |  May 1, 1994

An analysis of what large and small companies contribute to innovation across various industries and sectors.  Read story

Do You Know Where Your Laptop Is?

By Sarah Schafer

A travel-safety expert explains how to keep your laptop safe when you are on the road.  Read story

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