Behold the End of Experts: Why the Goodreads Sale Really Matters
Following Goodreads' surprise sale to arch-nemesis Amazon last month, its uber users shut down their accounts en masse. Is the Era of Experts officially dead? Read more
Marketing New Ideas
Recent Marketing New Ideas Articles
Market Like Patagonia, Warby Parker, and Tom's Shoes
Your social values can be a boon to your brand--and your revenue. Here's how. Read more
Most Effective Way to Market Your Start-up Today 
HubSpot founder Brian Halligan explains how you can best reach your customers in the age of social media. Watch video
Getting to Market: 4 Crucial Steps
Coming up with a great idea is only the beginning. Bringing it to market successfully is a whole other challenge. Read more
How to Build an Online 'Cult' of Customers
It's amazing what people will do for you--if you ask. Read more
3 Ways to Pitch Your Idea
Whether you're selling a suggestion internally or a new service to a potential customer, these techniques will help. Read more
How to Validate Your Start-up Idea
Will that brilliant business idea really take off? Here are five ways to test it-- before you invest too much time and money. Read more
Forget the Phone, Facebook. Just Charge Users
Zuckerberg reveals the much-rumored Facebook phone. The problem? It's likely banking on the same old revenue strategy--ads. Read more
'Getting Sued Was a Lucky Break'
When a giant like UPS sues you to stay away from its customers, what do you do? These founders learned--fast--how to pitch new customers. Read more
This Start-up Wants to Get in Your Car
The team at Automatic promises its gadget can do everything from save you money on gas to dial 911 if you're in an accident. Read more
If You Build It, Will They Come?
Here are three simple steps to see if there is a market for your new product or service. Read more
The Next 3 Biggest Things in Tech
The president of VC firm Intel Capital reveals the three biggest areas for growth and innovation in the technology industry. Read more
Why Going 'Green' Won't Be Optional in the Future
The Honest Company co-founder Christopher Gavigan explains why cleaner, greener products won't be a competitive edge--they'll be the cost of entry soon. Read more
Veronica Mars, or How Big Business Discovered Kickstarter
The crowdfunding platform initially aimed to help independent makers and entrepreneurs. What happens when brands with deeper pockets invade? Read more
What a 14-Year-Old Can Teach You About Management
Six business lessons an entrepreneur gleaned from her daughter's first job. Read more
Eric Ries: Whatever You Do, Make the Customer King
The Lean Startup author weighs in on the best ways to build momentum for a new company--and improve your product in the process. Read more
8 Takeaways From Entrepreneurs at SXSW
A group of entrepreneurs share their insights from SXSW. Read more
The Makings of a Great Start-up Name: 6 Tips
A killer company name isn't just about finding something that sounds right. Here are six things to keep in mind. Read more
The Data Revolution? It's Coming to Farms Too
Meet the Y Combinator alum who's aiming to bring what he learned in Silicon Valley to farms across the country. Read more
Innovation, Ninja-Style
Consumer Electronics Association head Gary Shapiro says small tech companies, when they're at their best, act like ninjas. Read more
Does Facebook Work for B2B Marketing?
Some firms have had success, while others say the social network does little for them. Inc.com talks to Facebook's small business director to learn more. Read more
Office Gear to Last a Lifetime
Tired of low-end office gear that can't make it through the year? Make a better investment in these innovative products designed for maximum durability. View slideshow
The Best Content Marketing Is Free
You could outsource this marketing, or you could tap a rich--but free--source of content right in front of you. Read more
Need an Idea? Try Reinventing the Obvious
There's a better way to pay for dinner--at least according to this start-up. The founders explain the origins of the idea. Read more
3 Rules of Success in Online Marketing
How Gilt Groupe uses every and all social media platforms to build the Gilt brand. Watch video
3 Reasons to Hold a Start-Up Contest
Think of it as part marketing, part market research. Here's why a launching a contest for other start-ups is a smart business move. Read more
VC Obsession: Connected Health Start-ups
According to one estimate, funding for digital health start-ups soared 46 percent in 2012. Check out some of the companies on the receiving end. Read more
7 Lessons From The Beatles' Biggest Failure
What the Beatles' early failures can teach you about staffing, timing, market research, and product development. Read more
5 Apps I Wish Existed
Contributing editor John Brandon could use a few good mobile apps to make his life easier. Any takers on these ideas? Read more
Advice From the 23-Year-Old Who Said No to Mark Cuban
Want to scale quickly? Meet the young entrepreneur who did it after he turned down a $200,000 check on "Shark Tank." Read more
7 Iconic Bands that Changed the Business of Music
These trailblazers all sparked major changes in the music business. Use their examples as inspiration to shake up your industry. Read more
Apple vs. Samsung: Why 'Cool' Isn't Enough to Win
This battle won't be won by the hippest brand. As Samsung shows, hustle and hard work matter more against an entrenched competitor. Read more
How Smart Companies Use PR to Get the Word Out
What you need to know to market your new business idea, without spending much (or at all). Read more
Coming Soon: The Earth, Live From Space
Meet the scrappy young start-up aiming to be the first to offer streaming video of Earth from the International Space Station. Read more
Small Business Survey: Best Ideas, Biggest Challenges, and New Year Resolutions
SurePayroll president Michael Alter writes about small business sentiment as we turned the corner into 2013. Read more
