How to Beat a Giant at Its Own Game
Can a database start-up go up against Oracle? Here are two reasons why this one has a fighting chance. Read more
Marketing New Ideas
Recent Marketing New Ideas Articles
How to Start the Next IDEO
Launching a creative company comes with its own unique challenges. Here are eight pieces of advice from founders who have been through it. Read more
4 Reasons It Pays to Be Clueless
Forget an MBA. Or even business experience. Some of the best entrepreneurs never would have launched if they had known better. Read more
Mid-sized Businesses Suffer a Social Media Gap
Why owners are less likely to stick to a social strategy as their businesses grow--and how it hurts them. Read more
Silence: The Surprising Way to Achieve a Goal
Have big plans? Here's an easy way to boost your odds for success: Try keeping those plans to yourself. Read more
What to Do When Employees Steal Your Ideas
Your staff know your business well--well enough, in fact, to copy it. Here's how one company coped. Read more
Are You Using Social Media as a Management Crutch?
A new study reveals that managers think connecting online is a great way to build company culture. Employees aren't so sure. Read more
10 Ways You Should Never Describe Yourself
When other people use these words to describe your talents, it's OK. When you do it, you just sound like a pompous jerk. Read more
Just Because You Can Scale Doesn't Mean You Should
Online platforms allow for almost unlimited scaling. And that's precisely how your business can get into trouble. Read more
4 Tips to Build an Irresistible App
Catalog Spree developed the highest-ranked shopping app for the iPad. Here's how they did it. Read more
Refine Your Product Messaging 
Promotional pearls of wisdom from David Meerman Scott, author of The New Rules of Marketing and P.R., and Scott Gerber, founder of the Young Entrepr... Watch video
Franchise Your Business: 4 Tips
This neighborhood butcher shop will grow by 30 stores in 2012 for total sales of $70 million. Here's how they did it. Read more
Start an Email Marketing Campaign in Minutes
A round-up of some of the best online newsletter services out there. Plus: Three etiquette rules you must follow. Read more
This Guy Invented the iPod With Steve Jobs
Tony Fadell, the creator of the most iconic product of the last decade--Apple's iPod--talks about the innovations, and missteps, that helped him change perso... Watch video
Why Most Ideas are Worthless
By focusing less on your next "big idea" and more on the actual execution, you'll have a better chance of building a successful new business. Read more
Build a Product Customers Will Buy: 5 Tips
You can't live without your product--but what about your customers? Five tips to ensure you're selling something people want. Read more
How Assumptions Infect Your Marketing
If you've never asked your customers what they want, then you really don't know. And that's a problem. Read more
When It's Time to Raise Prices
Need to make more money from your customers? Here's why a price hike might be your best option. Read more
How to Lead Your Company Through Change
Different employees react differently to change. However each feels about a new situation, you can help all of them adjust. Read more
Ad Campaign Smackdown: Facebook vs. Google
If you're still betting on display ads, here's where to go for more bang for your buck. Read more
You Can Compete with Free--and Win
A good product is always more important than the free alternative, even when you sell yo-yo upgrades. Read more
The Hack That Helped Launch a Company
Start-up Voyager Mobile got hacked--and wound up tripling the media attention for its launch. Read more
How to Ask Better Questions
You may have what sounds like the best idea in the world. But before you do anything else, try to poke as many holes in it as you can. Read more
Can This Start-up Shake Up the Art World?
Consumers can already rent dresses, cars, and DVDs by the day. Why not fine art? Read more
The Best (and Hardest) Way to Start a Company
How to live the entrepreneurial dream while minimizing your risks and maximizing your success. (Warning: This ain't easy.) Read more
How to Find Your Next Great Idea
Sometimes it's smarter to ditch the dream of finding something brand new. Try riding someone else's wave instead. Read more
From Def Jam Fan to Hip-Hop Entrepreneur
Daymond John identified a cultural need for hip-hop fashion, and then grew FUBU into a $350 million (sales) clothing business. Watch video
How FUBU's Daymond John Does Guerrilla Marketing
To build momentum for the FUBU clothing brand, Daymond John enlisted rapper LL Cool J. Watch video
Daymond John's Branding Secrets
Daymond John, founder of FUBU, lost $6 million when he steered the clothing line into the music business. Watch video
Best Online Marketing Trick? Go Offline
An online dating service got more than 100,000 sign-ups using posters and fliers. Here's how they did it. Read more
Reinventing the Doughnut
Pastry chef Waylynn Lucas left the world of fine dining to open a hip doughnut shop in Los Angeles. Welcome to Fonuts. Read more
Can Bonnaroo's Creators Build an Epic Foodie Festival?
It's the first year the Great Googamooga festival in Brooklyn puts the spotlight on dozens of local chefs and craft food-and-drink makers. If "food is the ne... Read more
How Howard Tullman Markets Tribeca Flashpoint Academy
At his for-profit school, the key metric Howard Tullman focuses on is student enrollment. Watch video
A Serial Entrepreneur's Next Big Bet
Howard Tullman has built more than a dozen businesses in the last 40 years. His latest, Tribeca Flashpoint Academy, is a for-profit digital arts vocational s... Watch video
Timing Your Launch: 4 Rules
The best ideas are worth nothing if you bring them to market too early or too late. Here's how to get the timing just right. Read more
