How to Find Your Next Great Idea
Sometimes it's smarter to ditch the dream of finding something brand new. Try riding someone else's wave instead. Read more
Marketing New Ideas
Recent Marketing New Ideas Articles
From Def Jam Fan to Hip-Hop Entrepreneur 
Daymond John identified a cultural need for hip-hop fashion, and then grew FUBU into a $350 million (sales) clothing business. Watch video
How FUBU's Daymond John Does Guerrilla Marketing
To build momentum for the FUBU clothing brand, Daymond John enlisted rapper LL Cool J. Watch video
Daymond John's Branding Secrets
Daymond John, founder of FUBU, lost $6 million when he steered the clothing line into the music business. Watch video
Best Online Marketing Trick? Go Offline
An online dating service got more than 100,000 sign-ups using posters and fliers. Here's how they did it. Read more
Reinventing the Doughnut
Pastry chef Waylynn Lucas left the world of fine dining to open a hip doughnut shop in Los Angeles. Welcome to Fonuts. Read more
Can Bonnaroo's Creators Build an Epic Foodie Festival?
It's the first year the Great Googamooga festival in Brooklyn puts the spotlight on dozens of local chefs and craft food-and-drink makers. If "food is the ne... Read more
How Howard Tullman Markets Tribeca Flashpoint Academy
At his for-profit school, the key metric Howard Tullman focuses on is student enrollment. Watch video
A Serial Entrepreneur's Next Big Bet
Howard Tullman has built more than a dozen businesses in the last 40 years. His latest, Tribeca Flashpoint Academy, is a for-profit digital arts vocational s... Watch video
Timing Your Launch: 4 Rules
The best ideas are worth nothing if you bring them to market too early or too late. Here's how to get the timing just right. Read more
Set Up an Online Business in Hours
Equipping a website to process credit card payments is hassle. Or it was, until Stripe and its 20-something founders came along. Read more
Why You Want Your Competitors To Succeed
Cheer on your rivals (and try to beat them, of course). If they flourish, here's how they could help you win, too. Read more
Tech Bubble? Why It’s Different This Time
There's no question that we're in a start-up boom. But the power dynamics look very different this time around. Read more
How to Pitch a CEO: 4 Tips
Get the attention of a CEO and you've upped your chances of scoring a big deal. Here's how to do it the right way. Read more
The Watch That Raised $8 Million on Kickstarter
Eric Migicovsky created Pebble, a watch that syncs with Android or iPhone apps, and crowdfunded more money from ordinary individuals than any other Kickstart... Watch video
Not Getting Press? You're Doing It Wrong
Chances are, you're still trying to pitch the big 'home run' story. Ain't gonna happen. Try these angles instead. Read more
Leverage Big Data in Your Small Business: 5 Tips
Giant corporations use data analysis to fine-tune their marketing. So can you. Read more
Are Your Prices Too Complicated?
Maybe customers don't care exactly how much you're charging--they just want to know why. Read more
Warrior Sports Manufactures Lacrosse Gear Domestically
Dave Morrow, a former college lacrosse player and founder of $200 million (sales) Warrior Sports lacrosse gear, says making products in China can compromise ... Watch video
Want to Build a Business to Last? Here’s the Secret
Google, Apple, Amazon, and Facebook all know the strategy. Here's how you can make it work for your business. Read more
Are You Still Using Spray and Pray Pricing?
Most retailers still advertise on price, without any data to back it up. That's a race to the bottom--and you're not likely to win. Read more
Become an Entrepreneur--No Idea Required
You get a salary, equity, mentors, and more. An inside look at how a San Francisco 'foundry' plans to build the next killer start-up. Read more
Have Brand, Will License: 9 Tips to Do It Right
Think you've got a brand with a life of its own? Make these smart moves now. Read more
Customer Service Victim Turned Entrepreneur
Remember the guy who created the "United breaks guitars" YouTube video? Now he's turned his experience into a start-up. Read more
When Old IP Comes Back From the Dead
Deceased rapper Tupac Shakur came back to the stage via hologram. What does that have to do with your IP strategy? Plenty. Read more
How to Land That All-Important First Customer
No track record? No problem. Here's how one fledgling start-up signed up 40 Fortune 500 companies as customers. Read more
Is Your Business Going Through Puberty?
You know those awkward growing pains? They happen to companies, too. Prepare for the inevitable changes with these tips. Read more
How to Create a Viral Campaign (Hint: You Can’t)
Whether or not your marketing takes off--and takes on a life of its own--isn't really up to you. But you can set yourself up for success. Read more
How We Launched a Major Music Festival
Within 24 hours of Fireflyfestival.com launching, we had well over $1 million in ticket sales. Here's exactly how we broke into the music festival business. Read more
7 Signs You’re Not Entrepreneur Material
Finally ready to take the plunge? Don't--if any of these signs look familiar. Read more
When It's Better Not to Listen to Customers
Customers often have their own ideas about how to build your products. That doesn't mean you should listen to them. Read more
Build a Billion-Dollar Business
Do you have a billion-dollar idea? The founders of Gilt Groupe explain how they changed the rules of retail. Read more
Social Networks: Bigger Isn't Always Better
Four start-ups building apps designed to keep your social circles small and more personal. Read more
The Dangers of Marketing Half-Baked Products
Should you show the world your technology before it's fully baked? Google did with Project Glass--but that doesn't mean you should. Read more
The Website That Gets Almost Everything Right
Every once in a while, a brand comes along that masters the art of selling things online. Here's one you can learn from. Read more
