How to Land That All-Important First Customer
No track record? No problem. Here's how one fledgling start-up signed up 40 Fortune 500 companies as customers. Read more
Marketing New Ideas
Recent Marketing New Ideas Articles
Is Your Business Going Through Puberty?
You know those awkward growing pains? They happen to companies, too. Prepare for the inevitable changes with these tips. Read more
How to Create a Viral Campaign (Hint: You Can’t)
Whether or not your marketing takes off--and takes on a life of its own--isn't really up to you. But you can set yourself up for success. Read more
How We Launched a Major Music Festival
Within 24 hours of Fireflyfestival.com launching, we had well over $1 million in ticket sales. Here's exactly how we broke into the music festival business. Read more
7 Signs You’re Not Entrepreneur Material
Finally ready to take the plunge? Don't--if any of these signs look familiar. Read more
When It's Better Not to Listen to Customers
Customers often have their own ideas about how to build your products. That doesn't mean you should listen to them. Read more
Build a Billion-Dollar Business
Do you have a billion-dollar idea? The founders of Gilt Groupe explain how they changed the rules of retail. Read more
Social Networks: Bigger Isn't Always Better
Four start-ups building apps designed to keep your social circles small and more personal. Read more
The Dangers of Marketing Half-Baked Products
Should you show the world your technology before it's fully baked? Google did with Project Glass--but that doesn't mean you should. Read more
The Website That Gets Almost Everything Right
Every once in a while, a brand comes along that masters the art of selling things online. Here's one you can learn from. Read more
Last Question Before You Jump
Be honest. Are you confident that the market for your new business is attractive and the capabilities you bring will be unique? Read more
Top 9 Brand Blunders of All Time
Branding can be a dangerous business, as evidenced by these particularly heinous mistakes. View slideshow
Facebook & Instagram: Why You Should Care
What does the $1 billion acquisition have to do with you? A look at the dangers of hitching your company to one particular platform. Read more
6 Ways Successful People Stand Out
Substance trumps style in the long run. Here's how to make the kind of impression that lasts. Read more
Power of the Quiet Entrepreneur
Why you don't have to be loud to be a great leader. Read more
Coming Up with New Clothing Line Ideas 
Lara Miller's creative inspiration comes from architecture, Russian dolls, and Mexican textiles. Watch video
Without This Skill, You Won't Succeed
It doesn't matter what industry you're in. This is the one thing all successful people know how to do well. Read more
Why Nice People Will Sabotage You
How to keep quiet politeness from killing your sales, marketing and probably your business. Read more
5 Smart Moves to Steal from the Tech Industry
Strategies every start-up and small business can take from Apple, Facebook, Google, and other leaders in high tech. Read more
4 Brilliant Video Marketing Campaigns
Having trouble dreaming up a new Web campaign for your product or service? Borrow some ideas from these viral videos. Read more
6 Major Tech Innovations for 2012
These trends could make for huge opportunities--or huge disruptions to your business. Either way, they are ones to watch. Read more
Should You Pay to Launch to a Crowd?
Tech entrepreneurs flock to pricey events for the networking and the potential prize money. But there are cheaper ways to launch to the masses. Read more
Start-up Marketing: An Essential Road Map
How to spread the word when you're new to an industry, don't have a big budget, and have few people to help you do it. Read more
Why the Best Product Doesn't Always Win
Entrepreneurs often think only the best product will let them succeed. But sometimes 'best' isn't what your customers really want. Read more
Note to Tech Start-ups: Cool Products Aren’t Enough
A hot mobile app that gets attention does not a company make. A better way: Build what people want and find a way to make it pay. Read more
Can This Company Become the New Disney?
Rovio, the maker of the wildly popular Angry Birds game, has stolen a few pages from Disney's playbook. And it just might work. Read more
How Behance Brings Order to Crazy Creatives
Behance founders Scott Belsky and Matias Corea want to fulfill a broad creative industry need--for better organization--with web tools, events, even notebooks. Read more
Why Premature Hype Kills Start-ups
If your beta product isn't ready for prime time, the last thing you need is attention from the media. Read more
Why the Capital Gains Tax Hurts Entrepreneurs
The capital gains tax has been touted as the brass ring for business owners. But if you self-fund your growth, it's anything but. Read more
Reid Hoffman Wants You to Invest His Money
The LinkedIn co-founder is lending $1 million to struggling entrepreneurs around the world and you can help decide who gets it. Read more
4 Principles Apple's Chief Designer Lives By
Jonathan Ive opens up about what makes Apple's design process work. Here's how to make it work at your company too. Read more
Make Social Commerce Work: 7 Tips
Can you use Facebook and Twitter to sell? Maybe--but it's going to take some experimentation. Here are some ideas to try. Read more
4 Keys to a TechStars-Worthy Demo
Want to pitch TechStars Founder David Cohen? You better make sure your pitch looks like this. Read more
Q&A: Meet Shaq, the Entrepreneur
The star athlete on why he's getting his Ph.D., how he chooses business ventures, and the weirdest pitch he's ever received. Read more
Get Great PR: 7 Things You Must Do
In the quest to win the hearts and minds of the press, you're going to have to do all the work. Read more
