Arab Spring... for High-Tech Teens?
A U.S. government-backed plan to spread the Silicon Valley vibe east--25 Arabic-speaking girls at a time. Read more
Marketing New Ideas
Recent Marketing New Ideas Articles
Win Every Sale with Visual Thinking
Is your product or service a coveted diamond or a chunk of coal? See the forest for the trees by following one author's inventive process. Read more
Need a Revenue Boost? Try This Simple Formula
An easy way to break down your revenue goals into specific, actionable items. Read more
Will 2012 Be the Year of the Health Tech Start-up?
Healthcare in America is in shambles. Can tech start-ups come to the rescue? Read more
10 Meaningless Sales Terms
At one time, these phrases made a real impact on potential customers. Not anymore. Read more
10 Quick Tips to Become a Better Writer
It's not about being a highly skilled artist; you just just need to become a better technician with words. Here's how. Read more
How Not to Become 'Shark' Bait
'Shark Tank' contestant Megan Cummins learned the hard way what can happen to investor promises. Five ways to make sure it doesn't happen to you. Read more
A Valentine's Day Guide to Wooing the Media
It's not unlike developing a romantic relationship: You'll need wit, persistence, and a good deal of charm to be successful. Read more
Reignite Your Passion for the Business: 6 Tips
Somewhere along the way you lost the thrill of running your own business. Here's how to get it back. Read more
8 Nuggets of Wisdom Every Entrepreneur Needs
Advice to help you be more confident, manage more effectively, and sell more than you think you can. Read more
The Business of Building a 'Honey Badger' Empire
Honey Badger don't care. But its creator does--and he's hoping he can build a business around the most fearless mammal on earth. Read more
Why the World Drinks Espresso
How did coffee go from a cheap commodity to a gourmet drink? You have this man (and several other innovators) to thank. Read more
How Pinterest Really Makes Money: Should You Care?
How else did you expect the site to make money? My company uses the same business model--and there's nothing unethical about it. Read more
The 9 Most Common Start-up Mistakes
Mistakes are a great way to learn. But why not skip the pain and suffering yourself--at least on these 9 mistakes. Read more
I Love You, You’re Fired
What do you do when the product you conceived, nurtured and loved, fails to thrive? Read more
How the Super Bowl Shortchanged the Web
Streaming the Super Bowl was smart. Turning it into a second-tier version of the event? Not so much. Read more
How to Be Small and Scrappy — and Win
When you're up against some of the biggest competitors in the industry, you need to learn to play the game differently. Read more
The Stealthiest Start-up Killer
It's the threat you never see coming. In fact, even after you crash and burn you still might not recognize it. Read more
Competing Against Apple's iPad: Crazy or Brilliant?
Most would say you'd have to be crazy. But this Chinese gadgetmaker proves being crazy can make you $100 million a year. Read more
How to Be the Most Memorable Person in the Room
How will people remember you long after you've found success? You can only hope it goes something like this. Read more
The Only Way to Become a Business Rock Star
Natural talent only takes you so far. This is what carries you the rest of the way. Read more
Why Your Crowdfunded Campaign Tanked
You launched your idea on Kickstarter... but the crowds (and their wallets) never came. Here's what you did wrong. Read more
How to Land a Great Columnist Gig
Have a lot of war stories from your start-up days? Here's how to get a byline in a high-profile publication -- no experience required. Read more
Behavioral Marketing: 4 Huge Myths
For starters, you don't always get what you pay for -- even on data-rich sites like Facebook. Read more
Segments of One: Smarter Targeting for Your Customers
You already know how to divide your audience into broad groups. Now it's time to create unique individual targeting. Read more
DIY Publicity: 13 Things to Do Now
If promoting your company is your task and yours alone, here's your to-do list. Read more
7 Rules for Bootstrapping a Business
Your task: Build something people want, minimize your risk, and maximize your chances for survival. Here's how. Read more
4 Ways to Sell Unsexy Products
Got a great product that's all steak and no sizzle? Road ID co-founder Edward Wimmer on how to craft the killer pitch. Read more
Sh*t Entrepreneurs Say
Maybe you don't say any of these things... but you know people who do. Read more
The 6 Biggest Reasons You’ll Fail
Can you set out to fail? Yes, in fact, you can -- if you do one of the following things. Read more
Start-up Marketing: Go Big or Grassroots?
With a $5,000 monthly budget, Buyosphere cofounder Tara Hunt has a dilemma. How would you spend it? Read more
When Did Being Nice Get So Complicated?
Giving back to the community is harder than it looks. What would you do in a situation like this? Read more
Tapping the Prison Market
It's one of America's fastest-growing and most innovative markets. Here's how one California company tapped it. Read more
10 Lies Never to Tell Investors
All the confidence in the world won't convince a VC these statements are true. Here's why these 10 fibs hurt you -- and what to say instead. Read more
Competitors Who Bully -- and How to Fight Them
Bigger, wealthier rivals can and will stack the deck against you. And they will involve lawyers. How will you respond? Read more
