DIY Publicity: 13 Things to Do Now
If promoting your company is your task and yours alone, here's your to-do list. Read more
Marketing New Ideas
Recent Marketing New Ideas Articles
7 Rules for Bootstrapping a Business
Your task: Build something people want, minimize your risk, and maximize your chances for survival. Here's how. Read more
4 Ways to Sell Unsexy Products
Got a great product that's all steak and no sizzle? Road ID co-founder Edward Wimmer on how to craft the killer pitch. Read more
Sh*t Entrepreneurs Say
Maybe you don't say any of these things... but you know people who do. Read more
The 6 Biggest Reasons You’ll Fail
Can you set out to fail? Yes, in fact, you can -- if you do one of the following things. Read more
Start-up Marketing: Go Big or Grassroots?
With a $5,000 monthly budget, Buyosphere cofounder Tara Hunt has a dilemma. How would you spend it? Read more
When Did Being Nice Get So Complicated?
Giving back to the community is harder than it looks. What would you do in a situation like this? Read more
Tapping the Prison Market
It's one of America's fastest-growing and most innovative markets. Here's how one California company tapped it. Read more
10 Lies Never to Tell Investors
All the confidence in the world won't convince a VC these statements are true. Here's why these 10 fibs hurt you -- and what to say instead. Read more
Competitors Who Bully -- and How to Fight Them
Bigger, wealthier rivals can and will stack the deck against you. And they will involve lawyers. How will you respond? Read more
How Spanx Got Started 
Sara Blakely on how she came up with the idea for Spanx footless pantyhose. Watch video
Differentiating Her Business Idea
The founder of Spanx developed her idea for a year before she mentioned it to friends or family. Watch video
Sara Blakely Dared To Ask, "Why Not?"
How Sara Blakely, founder of Spanx, took $5,000 and an idea for footless pantyhose, and turned it into a multi-million dollar women's undergarment business. Watch video
How to Pitch: 6 Things You Must Know
Rule No. 1? Your story is never unique. So don't even try to pitch it as such. Inc.com columnist Jeff Haden on what it takes to get his attention. Read more
The Most Questionable Product Launches of the Year
The results are in--and they aren’t pretty. Here are eight cautionary tales from some of the world’s biggest brands. Read more
How to Test Your Marketing: 5 Tips from YouSendIt
YouSendIt shows how testing your marketing, offers, and pricing can radically improve your business results. Five tips on making it work for you. Read more
How to Self-Promote--Without Being Sleazy
Self-promotion is a necessary evil for anyone starting a business. Here's how to do it so you don't seem like you've sold out. Read more
Are Your Customers Tuning You Out?
Is your communication too noisy? Here's how to reduce it and get your audience to hear you. Read more
How IdeaPaint Makes B2B Marketing Fun
Who says marketing to other businesses must be dull? Here's how one small company shakes things up. Read more
Best Budget Marketing Tool ... Is You
Squeezed by a tight marketing budget? Use this smart trick to put your brand on the map. Read more
9 Tips: Boost Your Business With Pinterest
It may not be as popular as Facebook or Twitter, but this virtual pinboard service is attracting plenty of eyeballs. Here's how to make it work for you. Read more
The Best Way to Become an Expert
How to get to the point where you always know what you're talking about. Read more
Best Problem-Solving Tip: Don’t Be Afraid to Break Stuff
There are lots of tools designed to help you come up with innovative solutions. But sometimes the best one is a sledgehammer. Read more
How to Counter-attack Those Big Box Web Deals
Amazon has an app to lure customers out of your stores. EBay's offering incentives to shop online. It's time to fight back -- with a counterintuitive strategy. Read more
Want to Build an App? This Is the Customer to Target
There are more opportunities than ever to build an app that people will pay for -- if you know where to look. Read more
Why Your Mission Statement Sucks
If you're going to have one, make it mean something. Here's how to rescue your mission statement from platitudes. Read more
Afraid to Go Solo? Read This Pep Talk
You're afraid you'll never live up to your grand ambitions, right? Here's how to get past your fears. Read more
Marketing to Moms: You’re Doing It All Wrong
Women control $13 trillion in consumer spending. But most of the assumptions you make about them in your marketing are way off. Read more
How to Build a Brand from Scratch
My company set out to revolutionize the workout. But first, we had to put our name on the map. Read more
How An NBA Ban Fueled Our Business
Last year, the NBA banned start-up APL's innovative basketball shoes and sales took off. Now what? Read more
How to Launch a Pop-Up Shop
'Tis the season to try out a retail store -- no long-term commitment required. Here's the one piece of technology you need to get started. Read more
Why You’re Not Getting Good PR
In short: No one cares about your story the way you're telling it. Try one of these tactics instead. Read more
5 Ways to Steel Your Nerves Before a Big Speech
Knowing your content cold helps. But if you still feel nervous, try one of these simple tactics. Read more
3 Things Cyber Monday Can Teach You About Marketing
It's the most hyped shopping event of the year after Black Friday. And marketers are pulling out all the stops. Here's what you can learn from them. Read more
5 Unusual Ways to Become a Better Speaker
The art of captivating an audience can take years to develop. Since you don't have that long, here are some quick tips to improve overnight. Read more
