Why Your Mission Statement Sucks
If you're going to have one, make it mean something. Here's how to rescue your mission statement from platitudes. Read more
Marketing New Ideas
Recent Marketing New Ideas Articles
Afraid to Go Solo? Read This Pep Talk
You're afraid you'll never live up to your grand ambitions, right? Here's how to get past your fears. Read more
Marketing to Moms: You’re Doing It All Wrong
Women control $13 trillion in consumer spending. But most of the assumptions you make about them in your marketing are way off. Read more
How to Build a Brand from Scratch
My company set out to revolutionize the workout. But first, we had to put our name on the map. Read more
How An NBA Ban Fueled Our Business
Last year, the NBA banned start-up APL's innovative basketball shoes and sales took off. Now what? Read more
How to Launch a Pop-Up Shop
'Tis the season to try out a retail store -- no long-term commitment required. Here's the one piece of technology you need to get started. Read more
Why You’re Not Getting Good PR
In short: No one cares about your story the way you're telling it. Try one of these tactics instead. Read more
5 Ways to Steel Your Nerves Before a Big Speech
Knowing your content cold helps. But if you still feel nervous, try one of these simple tactics. Read more
3 Things Cyber Monday Can Teach You About Marketing
It's the most hyped shopping event of the year after Black Friday. And marketers are pulling out all the stops. Here's what you can learn from them. Read more
5 Unusual Ways to Become a Better Speaker
The art of captivating an audience can take years to develop. Since you don't have that long, here are some quick tips to improve overnight. Read more
How to Stop Wasting Time at Conferences
If you aren't learning enough from the conferences you attend, you're probably making the same mistake everyone else does. Don't. Read more
How to Perfect Product Positioning
Want to be known for the lowest prices? The highest quality? The best service? For more effective advertising, you're better off sticking to one message. Read more
How Groundbreaking Thinkers Spread Their Ideas
Got great ideas? Channel your inner Steve Jobs and start spreading them around. Here's how. Read more
9 Buzzwords Your Start-up Shouldn't Use
You might think a little B-school blather will impress investors and customers. Don't kid yourself. Read more
How to Launch a New Product: Lessons From Google+
Google+ has everything you'd expect from a fully featured social network -- except the right kind of users. And that's a big problem. Read more
5 Ways to Be Known as a Groundbreaking Thinker
Everyone has ideas; it's how you execute them that will get you noticed. Adopting these five principles will help. Read more
6 Great Tools to Stay in Touch With Customers
The key to more business is better relationships. Here are some easy ways to stay connected with your customers. Read more
Built to Survive: The Darwin Approach to Business
According to evolutional theory, only the fittest survive. Here's how it works in the business world. Read more
How to Develop a Disruptive Product
One of the world's oldest publishing companies brought in a ringer to revolutionize the way the company does business. The result? The first fully-interactiv... Read more
7 Head-Turning Fashion Start-ups
With Fashion Week underway, here's a look at the start-ups that are making waves just off the runways. View slideshow
How to Protect Your Turf
Five tips on beating out the competition and making your business stickier Read more
How to Assess the Market Potential of Your Idea
Not sure if your new business idea is good enough to succeed? Here are six ways to test it. Read more
My Story: Krishnan Menon of Phenomenon
Why this advertising and marketing company, which develops marketing campaigns for entertainment networks, consumer companies, and inventors, stays out of view Read more
Case Study: Can Solar Power Pay?
A CEO has to weigh his ideals against financial reality Read more
Building a Retro Nightlife Empire
How did a crew of former art and film students with no management or bar experience become dedicated owners of four iconic East Coast hangouts? Read more
7 Great Viral Marketing Campaigns
They're weird. They're funny. And they're incredibly powerful marketing tools. Here are seven campaigns that caught fire online, going wildly viral. View slideshow
Adrian Slywotzky Interview: How Netflix Found Its Trigger
Adrian Slywotzky has written noteworthy business bo... Read more
Adrian Slywotzky Interview: Having a Magnetic Offer
A graduate from Harvard's Law and Business schools, Adrian Slywotzk... Read more
Cal McAllister and Ian Cohen, Founders of Wexley School for Girls 
Cal McAllister and Ian Cohen are the founders of the advertising agency, Wexley School for Girls. Watch video
A Start-up Combines Slim Jims and Red Bull
Meet the founder of a new product called Perky Jerky, coming soon to a supermarket near you. Read more
Comic Books for Entrepreneurs
Six popular business books get an illustrated makeover. Read more
Bringing a Weird Product to Market
Take beef jerky, add Red Bull, and what do you get? An idea for a new product. But will consumers bite? Read more
4 Ideas From SXSW: Day One
Social media as a career threat, the unsoftware software, and why Twitter is not as revolutionary as you think Read more
10 Takeaways From TED 2011
Being wrong is as essential to life as being right, the rise of the "filter bubble," and other ideas from the annual ideas summit that are worth repeating. Read more
How to Market Your Business at SXSW Interactive
Is South by Southwest in danger of being overrun by marketers? Experts advise letting go of traditional strategies in favor of effective grassroots tactics. Read more