7 Great Viral Marketing Campaigns
They're weird. They're funny. And they're incredibly powerful marketing tools. Here are seven campaigns that caught fire online, going wildly viral. View slideshow
Marketing New Ideas
Recent Marketing New Ideas Articles
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Cal McAllister and Ian Cohen, Founders of Wexley School for Girls 
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Is South by Southwest in danger of being overrun by marketers? Experts advise letting go of traditional strategies in favor of effective grassroots tactics. Read more
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SXSW Interactive served as the launching point for Twitter and Foursquare. Here are three intriguing start-ups vying to make their mark in Austin this year. Read more
3 Must-See SXSW Speakers, Pt. 3
In this third installment of my South by Southwest (SXSW) speaker series, I chose to highlight Bruce Sterling, the closing speaker for the 2011 Read more
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How Would You Sell Temporary Wallpaper?
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How Violight adapted its toothbrush sanitizer into a cleaning product for cell phones. Read more
New Search Engine Optimization Methodology
While teaching a social media class last Friday in Columbus, OH, I ran across a company at the technology incubator up there called Read more
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The man who invented the Shake Weight talks about bringing a successful product to market, sexual innuendo, and Michelle Obama's arms. Read more
How to Bring Your Concept to Market
Once you know your customers intimately—who they are and what they want—you are ready to roll out your great new product or service. Read more
How to Use Sampling and Demos for Customer Feedback
Sometimes, the best way to fuel your company's growth is to give your product away for free. Read more
10 Tips for Bootstrapping Your Marketing
When money's tight, your brand's image doesn't have to suffer. Read more
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How to keep consumers buying, even in a recession Read more
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Discovering the value of lean product development and minimum viable product Read more
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Mother Ink, maker of maternity tattoos, gets advice on retail displays and packaging Read more
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How to Bring Your Invention to Market
Here's a step-by-step process for turning a good idea for a new invention into a financial success. Read more
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The Outsider [Audio]
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A listing of the most inventive small companies in entrepreneurial America. Read more
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Idea-generation guru Doug Hall is aiming to build a new venture that will bring the secrets of new-product creation to small companies everywhere. Read more
Jump Start Your Business
Spend 48 sleepless hours with America's top new-product idea man. Read more
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Where New Things Come From
An analysis of what large and small companies contribute to innovation across various industries and sectors. Read more
