3 Reasons to Hold a Start-Up Contest
Think of it as part marketing, part market research. Here's why a launching a contest for other start-ups is a smart business move. Read more
Marketing New Ideas
Recent Marketing New Ideas Articles
VC Obsession: Connected Health Start-ups
According to one estimate, funding for digital health start-ups soared 46 percent in 2012. Check out some of the companies on the receiving end. Read more
7 Lessons From The Beatles' Biggest Failure
What the Beatles' early failures can teach you about staffing, timing, market research, and product development. Read more
5 Apps I Wish Existed
Contributing editor John Brandon could use a few good mobile apps to make his life easier. Any takers on these ideas? Read more
Advice From the 23-Year-Old Who Said No to Mark Cuban
Want to scale quickly? Meet the young entrepreneur who did it after he turned down a $200,000 check on "Shark Tank." Read more
7 Iconic Bands that Changed the Business of Music
These trailblazers all sparked major changes in the music business. Use their examples as inspiration to shake up your industry. Read more
Apple vs. Samsung: Why 'Cool' Isn't Enough to Win
This battle won't be won by the hippest brand. As Samsung shows, hustle and hard work matter more against an entrenched competitor. Read more
How Smart Companies Use PR to Get the Word Out
What you need to know to market your new business idea, without spending much (or at all). Read more
Coming Soon: The Earth, Live From Space
Meet the scrappy young start-up aiming to be the first to offer streaming video of Earth from the International Space Station. Read more
Small Business Survey: Best Ideas, Biggest Challenges, and New Year Resolutions
SurePayroll president Michael Alter writes about small business sentiment as we turned the corner into 2013. Read more
Inside a Successful Celebrity Ad Campaign
A big name and a pretty face help--but there's much more that goes into making a celebrity endorsement work. Read more
So You Want to Write a Business Book...
Inc.com columnist and five-time author Phil Simon reflects on five hard-won lessons every aspiring writer needs to know. Read more
3 Must-Have Goals at Tech Trade Show CES
Adjust your goals and strategies at industry trade shows as your company's needs change. Read more
4 Innovations Apple Should Tackle in 2013
Apple hasn't created an innovative product in years. Here are some ideas. Read more
The One Innovation Your Competitors Can't Steal 
The founder of Shake Shack divulges how he's built a moat around his hospitality business, and prevents copy cats. Watch video
Foursquare's Dennis Crowley: 'Our First Instinct Was That We Broke Something'
The Foursquare co-founder describes how he adjusted the app in response to the way people used it (differently than he expected). Watch video
Make an Effective Mobile Web Site
Don't just shrink your site for mobile viewers, says AnswerLab CEO Amy Buckner Chowdhry. Watch video
Mashable's Pete Cashmore: 'I Obsessively Looked at the Numbers'
Pete Cashmore founded Mashable in 2005, when he was 19 and lived in Scotland with his parents. Today, the social media news site is read by millions of peopl... Watch video
Start-ups Set Out to Solve Mobile Data Crunch
Need a good start-up opportunity? The mobile space is primed for anyone who can figure out how to relieve cell networks of data overload. Read more
Cars: The Next Big Advertising Platform?
Connected cars are taking mobile marketing to a whole new level. Here's what to expect. Read more
7 Easily Avoidable Reasons Why Entrepreneurs Fail
You have no excuse not to see these potential hurdles coming--so don't let them trip you up. Read more
Don't Make This Common Year-End Mistake
The world may seem to slow between Christmas and New Year's, but it doesn't stop. And neither should your business. Read more
4 Tips to Expand Your Niche Business
The potential opportunities might be much bigger and broader than you think. Think outside your niche with these tips. Read more
Start-up Conversations With Elon Musk, Tony Hsieh, Reid Hoffman & More
Inc.'s Leigh Buchanan talked to Clickable founder David S. Kidder about "The Start-up Playbook," his upcoming book of interviews with seriously-accomplished ... Read more
Why Didn't Fred Wilson (& Other VCs) Invest in 2012?
A handful of prominent tech VCs didn't make any early-stage start-up investments in 2012. Is it time for founders to worry? Read more
The Best Promotion Is Never Self Promotion
Once you've been in the spotlight, it's really hard to step back into the shadows--but you should. Read more
How Not to Do Target Marketing
Will women buy a toolbox just because it's pink? Don't assume you know anything about what your customers really want. Read more
ZocDoc's Cyrus Massoumi: 'I Was Not Exuding Huge Amounts of Confidence'
On one day Cyrus Massoumi went door-to-door hawking ZocDoc, the doctor-appointment scheduling site, security guards kicked him out. Watch video
4 Tips to Take Your Company to the Next Level
Stuck at a plateau? Here are four things that could help your business reach new heights. Read more
Why Money Can Hurt Your Marketing
The size of your advertising spend has little to do with your success. In fact, sometimes too much cash can be a very bad thing. Read more
Is It Human Nature to Stifle Big Ideas?
Investors say they want big, bold start-up ideas--but their investments suggest otherwise. What's an entrepreneur to do? Read more
How Music Keeps Zumba Movin' | Company of the Year
Today, both record labels and individual artists come to Zumba. Hip-hop star Pitbull created a special Zumba mix of a track from his album Planet Pit, and Zu... Read more
Inc.'s 10 Most Popular Stories of 2012
We culled our data to find the most read, shared, and commented Inc. articles this year. Don't miss even one. Read more
5 Things Disruptive Start-ups Do Well
Some entrepreneurs think it's crazy to go after an industry dominated by big players. Not this guy. Read more
How to Turn a Commodity into a Unique Business
Here's how one founder turned popcorn--yes, popcorn--into a multi-million dollar company. Read more
