Marketing New Ideas


Recent Marketing New Ideas Articles

ZocDoc's Cyrus Massoumi: 'I Was Not Exuding Huge Amounts of Confidence' 

On one day Cyrus Massoumi went door-to-door hawking ZocDoc, the doctor-appointment scheduling site, security guards kicked him out.  Watch video

4 Tips to Take Your Company to the Next Level

Stuck at a plateau? Here are four things that could help your business reach new heights.  Read more

Why Money Can Hurt Your Marketing

The size of your advertising spend has little to do with your success. In fact, sometimes too much cash can be a very bad thing.  Read more

Is It Human Nature to Stifle Big Ideas?

Investors say they want big, bold start-up ideas--but their investments suggest otherwise. What's an entrepreneur to do?  Read more

How Music Keeps Zumba Movin' | Company of the Year

Today, both record labels and individual artists come to Zumba. Hip-hop star Pitbull created a special Zumba mix of a track from his album Planet Pit, and Zu...  Read more

Inc.'s 10 Most Popular Stories of 2012

We culled our data to find the most read, shared, and commented Inc. articles this year. Don't miss even one.  Read more

Dude, What Happened to Your Marketing Emails?

Turns out, a significant portion of your emails might be going directly into a black hole. Here's what you're doing wrong.  Read more

5 Things Disruptive Start-ups Do Well

Some entrepreneurs think it's crazy to go after an industry dominated by big players. Not this guy.  Read more

How to Turn a Commodity into a Unique Business

Here's how one founder turned popcorn--yes, popcorn--into a multi-million dollar company.  Read more

The Next Big Thing in Ads

With the help of NFC-enabled smartphones, ads are getting even more interactive. But are they right for your company?  Read more

Ray Kurzweil: 'Users Should Be Passionately Involved in Every Stage of an Invention' 

Inventor Ray Kurzweil talks about how he created the first print-to-speech reading machine so blind people would use it. Also an author, Kurzweil's most rece...  Watch video

How Rick Smolan Launched His A Day in the Life Photo Books 

If not for Australia's then Prime Minister, and an open approach to sponsors, photographer Rick Smolan may not have started the $100 million photo book series.  Watch video

Does Sex Sell, or Just Make Customers Impatient?

Researchers delve into the finer points of advertising: Do sexy ads have the right effect on consumers? Maybe not.  Read more

3 Surprising Secrets to Thriving Now

Stop blaming the economy for your troubles, says 'Turnaround King' Grant Cardone. Here's what you should do instead.  Read more

2 Simple Keys to Define Your Brand

What does your brand stand for? Probably a lot less than you think. Here's why you need to rethink it.  Read more

Is Your Start-up Built to Survive?

During and in the wake of Hurricane Sandy, a certain kind of start-up thrived. Here's why--and what you should learn from it.  Read more

6 TED Talks Every Entrepreneur Should Watch

A handful of sage speakers lay out research and advice business owners everywhere should heed.  Read more

Ex-Boss's Confession: 'Analytics Saved My Career'

The company had a vision of where it needed to go--but no map to get there. Here's how a little data saved the day.  Read more

9 Tips to Turn an Idea into a Business

Here's a straightforward approach to analyze a product's potential and bring it to market.  Read more

5 Deadliest Marketing Sins

Sometimes your marketing messages can do more harm than good. Are you guilty of any of these mistakes?  Read more

3 Reasons Your Start-up Should Tackle Really Big Problems

It's certainly not an easy entrepreneurial path, but one VC says there's never been a better time to pursue big ideas that solve thorny problems.  Read more

A Pork Chop to Change the World (Yes, Really)

Andras and Gabor Forgacs are the father-son team behind Modern Meadow, a company that wants to save the world with synthetic meat.  Read more

The Doomsday Prediction You Should Heed

Whether it's right or wrong, there are good reasons to pay attention to this grim economic prediction.  Read more

How to Land a Distributor for Your Product

A distributor can really pump up your sales volume--if you know how to land one.  Read more

What Groundbreaking Advertisers Know

Video game ads used to follow the same old script. But Activision CEO Eric Hirshberg wanted to shake things up. Here's how he did it.  Read more

How to Scale a Start-up Using Social Media

Online food ordering service Eat24 gets about a million visits a month and will reach $150 million in sales this year. Here's how it happened.  Read more

TV Ads: The Secret to Taking a Tech Start-up Mainstream?

Tech start-ups are launching old-school TV campaigns. A return to the dot bomb era? Not quite--but think twice before stealing this strategy.  Read more

How Stories Make Customers Fall in Love

Connecting with your customers' highest aspirations will turn them into evangelists for your brand. Here's how to do it.  Read more

Going Mobile? Make It More Than a Marketing Strategy

Smartphones and tablets are becoming an important tool for satisfying your customers' needs, not just for trying to sell to them. Are you ready?  Read more

6 Ways to Spoil Great PR Opportunities

Recognize any of the behaviors on this list? If so, you might be getting in the way of your company getting good PR.  Read more

How 3D Printing Helped This Company Get Off the Ground

How do you get from idea to a thousand products--without the costly manufacturing mistakes? A 3D printer became this company's secret weapon.  Read more

Want Loyal Customers? Let Them Customize

It used to be, only big businesses could afford to let customers customize their products. But here's how one small operation makes it work.  Read more

The Future of Your Office Is Wireless

Next year new devices will start to come to market that will make your desk a whole lot less cluttered.  Read more

Luxury Brands Losing Next Generation of Customers

A marketing study warns that traditional luxury branding strategies fail to woo Millennial shoppers.  Read more

Simple Tips to Make Your Website Look More Credible

Credibility makes--and breaks--online businesses. Here's how a newcomer in a competitive industry can build trust with customers.  Read more