Marketing New Ideas


Recent Marketing New Ideas Articles

A Valentine's Day Guide to Wooing the Media

By Jon Gelberg |  Feb 14, 2012

It's not unlike developing a romantic relationship: You'll need wit, persistence, and a good deal of charm to be successful.  Read more


Reignite Your Passion for the Business: 6 Tips

By Jeff Haden |  Feb 14, 2012

Somewhere along the way you lost the thrill of running your own business. Here's how to get it back.  Read more


8 Nuggets of Wisdom Every Entrepreneur Needs

By Jeff Haden |  Feb 13, 2012

Advice to help you be more confident, manage more effectively, and sell more than you think you can.  Read more


The Business of Building a 'Honey Badger' Empire

By Jeff Haden |  Feb 13, 2012

Honey Badger don't care. But its creator does--and he's hoping he can build a business around the most fearless mammal on earth.  Read more


Why the World Drinks Espresso

By Erik Sherman |  Feb 9, 2012

How did coffee go from a cheap commodity to a gourmet drink? You have this man (and several other innovators) to thank.  Read more


How Pinterest Really Makes Money: Should You Care?

By Tara Hunt |  Feb 9, 2012

How else did you expect the site to make money? My company uses the same business model--and there's nothing unethical about it.  Read more


The 9 Most Common Start-up Mistakes

By Jeff Haden |  Feb 8, 2012

Mistakes are a great way to learn. But why not skip the pain and suffering yourself--at least on these 9 mistakes.  Read more


I Love You, You’re Fired

By Seth Goldman |  Feb 7, 2012

What do you do when the product you conceived, nurtured and loved, fails to thrive?  Read more


How the Super Bowl Shortchanged the Web

By Erik Sherman |  Feb 6, 2012

Streaming the Super Bowl was smart. Turning it into a second-tier version of the event? Not so much.  Read more


How to Be Small and Scrappy — and Win

By Jeff Haden |  Feb 6, 2012

When you're up against some of the biggest competitors in the industry, you need to learn to play the game differently.  Read more


The Stealthiest Start-up Killer

By Chris Mittelstaedt |  Feb 6, 2012

It's the threat you never see coming. In fact, even after you crash and burn you still might not recognize it.  Read more


Competing Against Apple's iPad: Crazy or Brilliant?

By Erik Sherman |  Feb 3, 2012

Most would say you'd have to be crazy. But this Chinese gadgetmaker proves being crazy can make you $100 million a year.  Read more


How to Be the Most Memorable Person in the Room

By Christina DesMarais |  Feb 1, 2012

How will people remember you long after you've found success? You can only hope it goes something like this.  Read more


The Only Way to Become a Business Rock Star

By Jeff Haden |  Jan 31, 2012

Natural talent only takes you so far. This is what carries you the rest of the way.  Read more


Why Your Crowdfunded Campaign Tanked

By Erik Sherman |  Jan 31, 2012

You launched your idea on Kickstarter... but the crowds (and their wallets) never came. Here's what you did wrong.  Read more


How to Land a Great Columnist Gig

By Jeff Haden |  Jan 30, 2012

Have a lot of war stories from your start-up days? Here's how to get a byline in a high-profile publication -- no experience required.  Read more


Behavioral Marketing: 4 Huge Myths

By Erik Sherman |  Jan 30, 2012

For starters, you don't always get what you pay for -- even on data-rich sites like Facebook.  Read more


Segments of One: Smarter Targeting for Your Customers

By Brian Halligan |  Jan 26, 2012

You already know how to divide your audience into broad groups. Now it's time to create unique individual targeting.  Read more


DIY Publicity: 13 Things to Do Now

By Christina DesMarais |  Jan 26, 2012

If promoting your company is your task and yours alone, here's your to-do list.  Read more


7 Rules for Bootstrapping a Business

By Ilya Pozin |  Jan 26, 2012

Your task: Build something people want, minimize your risk, and maximize your chances for survival. Here's how.  Read more


4 Ways to Sell Unsexy Products

By Jeff Haden |  Jan 25, 2012

Got a great product that's all steak and no sizzle? Road ID co-founder Edward Wimmer on how to craft the killer pitch.  Read more


Sh*t Entrepreneurs Say

By Jeff Haden |  Jan 25, 2012

Maybe you don't say any of these things... but you know people who do.  Read more


The 6 Biggest Reasons You’ll Fail

By Jeff Haden |  Jan 24, 2012

Can you set out to fail? Yes, in fact, you can -- if you do one of the following things.  Read more


Start-up Marketing: Go Big or Grassroots?

By Tara Hunt |  Jan 24, 2012

With a $5,000 monthly budget, Buyosphere cofounder Tara Hunt has a dilemma. How would you spend it?  Read more


When Did Being Nice Get So Complicated?

By Jeff Haden |  Jan 24, 2012

Giving back to the community is harder than it looks. What would you do in a situation like this?  Read more