How to Sell Luxury Goods in a Bad Economy
How to keep consumers buying, even in a recession
Read storyHow to keep consumers buying, even in a recession
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Marketing strategies for Spoonflower, a crowdsourcing site for fabric design
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Everyone is chasing Internet buzz. But be careful. Online hype doesn't always deliver.
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A look at bold and unusual marketing campaigns from Ben & Jerry's, Pizza Patron, and Virgin
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Handheld x-ray company Aribex trims its trade show budget and learns the value of outsourcing.
Read storyBy letting people set their price, two video game designers sold over 50,000 copies of their game World of Goo in just one week. Read story
The Internet may have profoundly changed the business of marketing, but the trade show endures. In fact, it thrives. In many industries, attendance is pra... Read story
How the company that bought the AstroTurf name dealt with allegations that older fields contained worrisome levels of lead. Read story
Advice for small businesses on how to prepare for the holiday season by generating customer loyalty, implementing timely marketing, and determining inventory... Read story
A bicycle shop in Portland, Oregon, refashions the federal car rebate into a program to encourage bike ownership. Read story
Emily Olson, Rob LaFave, and Nik Bauman created a virtual farmers market, which connects small artisanal food producers with hungry customers across the coun... Read story
Move over Halloween. Businesses are turning International Talk Like a Pirate Day into a marketing bonanza. Read story
Oprah's taping of her 24th season premiere brought crowds to businesses on Chicago's Magnificent Mile. Read story
A guide to using market research to understand who your customers are and what they want Read story
Prices affect consumer opinions, but a new study reveals a less predictable correlation than previously believed. Read story
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