Marketing

How to Sell Luxury Goods in a Bad Economy

How to keep consumers buying, even in a recession

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Can a Do-It-Yourself Fabric Company Craft a Larger Following?

Marketing strategies for Spoonflower, a crowdsourcing site for fabric design

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What's Next: Blinded by the Buzz

Everyone is chasing Internet buzz. But be careful. Online hype doesn't always deliver.

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30 Memorable Marketing Campaigns

A look at bold and unusual marketing campaigns from Ben & Jerry's, Pizza Patron, and Virgin

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One Company's Budget: Trading Trade Shows for Dealer Marketing

Handheld x-ray company Aribex trims its trade show budget and learns the value of outsourcing.

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Marketing topics:

Guerrilla Marketing

Recent Marketing Articles

Gamers Experiment with Pay Whatever Model

By Josh Spiro | Nov 6, 2009

By letting people set their price, two video game designers sold over 50,000 copies of their game World of Goo in just one week. Read story

How to Make the Most of Trade Shows

By Inc. Staff | Nov 1, 2009

The Internet may have profoundly changed the business of marketing, but the trade show endures. In fact, it thrives. In many industries, attendance is pra... Read story

Update: AstroTurf's PR Nightmare

By Kasey Wehrum | Nov 1, 2009

How the company that bought the AstroTurf name dealt with allegations that older fields contained worrisome levels of lead. Read story

How to Maximize Holiday Sales and Profits

By Elizabeth Wasserman | Nov 1, 2009

Advice for small businesses on how to prepare for the holiday season by generating customer loyalty, implementing timely marketing, and determining inventory... Read story

This Joe Trades Bikes for Clunkers

By April Joyner | Oct 9, 2009

A bicycle shop in Portland, Oregon, refashions the federal car rebate into a program to encourage bike ownership. Read story

30 Under 30 2009 - Foodzie Profile - Emily Olson, Rob LaFave, Nik Bauman

Emily Olson, Rob LaFave, and Nik Bauman created a virtual farmers market, which connects small artisanal food producers with hungry customers across the coun... Read story