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Perfecting the Pop-up Store
A chain of New York City beauty stores relies on Halloween pop-ups to expand its reach. Read more
Marketing
What's in Your Closet?
Start-up Stylitics allows marketers to have a voyeur's view into the daily clothing choices of consumers. Read more
7 Ways to Make a Mini-Marketing Campaign
Go big or go home? Forget that. These strategies for increasing your brand influence take hardly any time, and very little money. Read more
Issuing a Great Apology
So you messed up. Big. How do you explain your company's misstep to the public? Just say it: "I'm sorry." Read more
Why He Stays Out of View
Why this advertising and marketing company, which develops marketing campaigns for entertainment networks, consumer companies, and inventors, stays out of view Read more
Marketing topics:
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Marketing Strategy
Resources for dominating your market with a strategy that capitalizes on your company's core strengths.
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Online Marketing
Your company must have an effective online presence. Exploit social media, email, community building, and more to increase your sales.
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Public Relations
Communicating your interesting and unique story will help get the media's attention and hopefully boost business.
Recent Marketing Articles
Raising Capital? Follow These Public Relations Rules
If you think that PR is just about the press mention, think again. A great media campaign can actually make you money. Here's how. Read more
Nice Girls Brag: Here’s How
Women are told that it’s not ladylike to brag. But done right, it can be one of the most effective ways to grow your business and your influence. Read more
How to Give Great Presentations
Follow these five tips to deliver persuasive presentations. Plus, one trick from Naveen Jain, co-founder of Intelius, a data company. Watch video
How the Super Bowl Shortchanged the Web
Streaming the Super Bowl was smart. Turning it into a second-tier version of the event? Not so much. Read more
3 Lessons From the Susan G. Komen for the Cure Disaster
The foundation's recent public relations mess offers valuable takeaways for small businesses. Read more
Shy? 3 Ways to Use It to Your Advantage
A communication coach offers a bevy of tips on how entrepreneurs who don't naturally excel at self-promotion can shed their cloak of invisibility and get not... Read more
3 Super Bowl Ads That Got It Right
Even if you never come close to buying a Super Bowl ad, you can learn a few key marketing rules from these big-game winners. Read more
5 Easy Ways to Drum Up PR Coverage
Does the press love your business as much as you do? Here are five ways to grab the media's attention--no PR expertise required. Read more
Are You Forgetting Something?
Don't be too focused on your product--because if you're not building a community for it, it may never get off the ground. Read more
5 Alternative Ways to Get Your Story Told
The best business story might not get noticed by the top publications, but there are plenty of other ways to get it published. Read more
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