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How I Get My Fans Hooked 

Sweating every detail of his T-shirt line helped Johnny Cupcakes build a brand, says founder Johnny Earle.  Watch video

My Name Launched My Business 

Johnny Earle explains how he parlayed his nickname Johnny Cupcakes into an eye-catching line of T-shirts.  Watch video

Why Some Videos Go Viral: 6 Reasons

The basic elements of highly successful online videos are really just fundamental principles of human interaction.  Read more

Influence Customers With Earned Media

Here's the two times when your earned media will have the most influence on potential buyers.  Read more

The Power of Third-Party Influencers

Why you should build a relationship with third-party influencers to gain traction within the consumer marketplace.  Read more

Cold Calling Can Be Fun

This simple process will help you turn cold calling from a chore into a pleasure.  Read more

J.C. Penney's First Step Toward Credibility

A new ad shows great humility, but will asking customers to come back actually bring them through the doors?  Read more

Inbound Marketing Is No Panacea

Inbound marketing is a tool in your toolkit rather than a replacement for traditional sales and marketing.  Read more

Why Your Content Marketing Strategy Isn't Working

Here's what doesn't work and here are tips and strategic models in content marketing that do.  Read more

Is Social Media Advertising or PR?

PR excels at messaging, but advertising focuses on results. So where does that leave your social media marketing?  Read more

12 Ways to Spring Clean Your Business

Now's the time to revisit the basics of your business, tune up operations, improve customer relations, and clear out any cobwebs.  Read more

How to Give Away Freebies--and Not Bankrupt Your Business

Giving away products and services may sound like a bad business strategy, but there are times when it's the smart thing to do.  Read more

Are You Too In Love With Social Media?

Social media marketing shouldn't happen in a vacuum. How to integrate offline and online strategies.  Read more

Nail Your Company About Us Page: 5 Tips

Create an About Us page that is the customer seeking powerhouse that it should be. Here are five things you can do now.  Read more

This Post Will Go Viral

I spent months researching what makes something go viral. Here's what I learned and how to apply it to your business.  Read more