Why Networking Doesn't Work
Working a room and shaking dozens of hands? Forget it. Re-think your networking strategy to make truly lasting connections. Read more
Marketing
12 Great Motivational Quotes for 2013
Get back into the daily grind: This set of inspirational thoughts for the new year will galvanize you into action. Read more
Daily Promises That Create Motivation
These are the personal values that make me and keep me motivated. Read more
15 Seconds to an Awesome Presentation
Want your audience to sit up and pay attention? Check out these four simple rules to creating a better presentation. Read more
Put LinkedIn to Work For You: 7 Ways
LinkedIn is a great tool if used with skill and purpose. Not every one does. Here are seven tips for getting a good return on your efforts. Read more
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Marketing Strategy
Resources for dominating your market with a strategy that capitalizes on your company's core strengths.
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Online Marketing
Your company must have an effective online presence. Exploit social media, email, community building, and more to increase your sales.
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Public Relations
Communicating your interesting and unique story will help get the media's attention and hopefully boost business.
Recent Marketing Articles
A 3-Step Customer Service Guide for Your Team
What you can do about that moment of truth, when a customer decides to stay or go. Read more
Why Warby Parker Opened a Retail Store
The future of retail is at the intersection of e-commerce and bricks-and-mortars, says co-founder Neil Blumenthal. Read more
Big Data Tools Are Not Just for Big Business
Not sure how to apply big data to your small business? Check out these tips and tools. Read more
Rule No. 1 of Great Marketing 
Robbie Vitrano, co-founder of Trumpet, a New Orleans branding agency, says the best marketing starts with the purpose of your product. Watch video
How I Get My Fans Hooked
Sweating every detail of his T-shirt line helped Johnny Cupcakes build a brand, says founder Johnny Earle. Watch video
My Name Launched My Business
Johnny Earle explains how he parlayed his nickname Johnny Cupcakes into an eye-catching line of T-shirts. Watch video
Why Some Videos Go Viral: 6 Reasons
The basic elements of highly successful online videos are really just fundamental principles of human interaction. Read more
Influence Customers With Earned Media
Here's the two times when your earned media will have the most influence on potential buyers. Read more
The Power of Third-Party Influencers
Why you should build a relationship with third-party influencers to gain traction within the consumer marketplace. Read more
Cold Calling Can Be Fun
This simple process will help you turn cold calling from a chore into a pleasure. Read more
J.C. Penney's First Step Toward Credibility
A new ad shows great humility, but will asking customers to come back actually bring them through the doors? Read more
Inbound Marketing Is No Panacea
Inbound marketing is a tool in your toolkit rather than a replacement for traditional sales and marketing. Read more
Why Your Content Marketing Strategy Isn't Working
Here's what doesn't work and here are tips and strategic models in content marketing that do. Read more
Is Social Media Advertising or PR?
PR excels at messaging, but advertising focuses on results. So where does that leave your social media marketing? Read more
12 Ways to Spring Clean Your Business
Now's the time to revisit the basics of your business, tune up operations, improve customer relations, and clear out any cobwebs. Read more
