Marketing


Recent Marketing Articles

A Leadership Checklist

By Andrew Maclean and Eric Schurenberg |  May 17, 2012

In 2010, the Copiapó mine in Chile collapsed and trapped 33 miners. Wharton professor Michael Useem talks about leadership lessons from how Chile's Minister...  Watch video


Warby Parker's Killer Branding Strategy

By Inc. staff |  May 17, 2012

Neil Blumenthal, co-founder of Warby Parker, reveals why the best marketing plans are simple and won't bust your budget.  Watch video


Double-check Your Marketing Materials

By Scott Gerber |  May 15, 2012

Make sure your promotional content is effective. Tips from Yael Cohen, founder of Fuck Cancer, an early-detection non-profit, and Scott Gerber, founder of th...  Watch video


Entrepreneurs Agree: Yahoo Had to Get Rid of Thompson

By John McDermott |  May 14, 2012

Scott Thompson stepped down as CEO this weekend after inaccuracies were found on his resume. See why these entrepreneurs think it was the right move.  Read more


Small Size Is Your Biggest Advantage: 4 Ways

By Vanessa Merit Nornberg |  May 14, 2012

No need to pretend you're a large company. Your small size can help you beat the competition.  Read more


Seduce Your Audience Like Bobby McFerrin: 5 Tricks

By Jessica Stillman |  May 10, 2012

Leading a meeting or brainstorming session and want to get your group to loosen up and forget their fear of embarrassment? Musician Bobby McFerrin has the an...  Read more


New Social Media Strategy? 5 Questions to Ask First

By Jon Gelberg |  May 9, 2012

A fast and focused way to make sure you get the ROI you need.  Read more


PR Skills: 5 Rules for Handling the Media

By Ron Burley |  May 9, 2012

Reporter on the phone? Use these rules to manage the conversation to minimize damage and maximize benefit.  Read more


Trade Shows: Get Bang for Your Buck

By Janine Popick |  May 8, 2012

Trade shows and conferences cost money and time. Ask these four questions to determine if a show is right for your business.  Read more


Crisis Management: Is Your Team Freaking Out?

By Damian Bazadona |  May 7, 2012

When the chips are down, you learn the truth about colleagues and partners. These four behavior patterns should serve as red flags.  Read more


5 Ways to Use Social Media At Conferences

By Eric V. Holtzclaw |  May 7, 2012

Before you attend your next conference, be sure you know how to use social media to get the most out of the conversation and connections.  Read more


Can Bonnaroo's Creators Build an Epic Foodie Festival?

By Tim Donnelly |  May 7, 2012

It's the first year the Great Googamooga festival in Brooklyn puts the spotlight on dozens of local chefs and craft food-and-drink makers. If "food is the ne...  Read more


I've Seen This Movie Before

By Scotty Cadenhead and Malachi Leopold |  May 7, 2012

"You know you're going to screw up, you just learn to manage it," Tullman says.  Watch video


Showcase Your Business Accolades & Publicity

By Scotty Cadenhead and Malachi Leopold |  May 7, 2012

Walk through Tullman's press room dedicated to 40 years of coverage of his business ventures and success.  Watch video


Bad Press? 5 Ways to React

By Bill Murphy, Jr. |  May 7, 2012

Senate candidate Elizabeth Warren fumbled news that she'd claimed ethnic minority status at Harvard Law School. When the press is all bad, here's how you can...  Read more


Make Your Team More Nimble: 8 Rules

By Geoffrey James |  May 7, 2012

These easy guidelines can keep your company fast and flexible.  Read more


Act Like A Big Company--on a Shoestring Budget

By Scott Gerber |  May 4, 2012

Tips from Mark Peter Davis, founder of Kohort, and Scott Gerber, founder of the Young Entrepreneur Council.  Watch video


Give a Great Speech: 3 Tips from Aristotle

By John Baldoni |  May 4, 2012

Convey your message, convince your audience, and confirm where they stand. A method from the master of rhetoric himself.  Read more


Marketing Tips: Build Your Brand on LinkedIn

By Geoffrey James |  May 4, 2012

Potential customers now assess your brand based on your LinkedIn profile rather than your website.  Read more


Be Cool in Crisis: Lessons From the Secret Service Scandal

By Steve Cody |  May 2, 2012

How a management team prepares for and manages a crisis is what sets a great business apart from a mediocre one. Here are a few steps key to PR success in th...  Read more


Presentation Inspiration: Prezi vs. PowerPoint

By Howard Greenstein |  May 2, 2012

When toy company Geared for Imagination needed a presentation for online, for at a trade show, and for internal training, it found Prezi, a fast-growing inte...  Read more


Sales Advice: 6 Rules From the Experts

By Ron Burley |  May 2, 2012

These key sales and marketing principles may not be trendy--but they're true.  Read more


Why Your Promo Video Stinks

By Kevin Daum |  May 2, 2012

Are your videos roaring or boring? Read these three tips for taking a basic failed video and making it a success.  Read more


Design Makeover: Healthy Pantry Gets New Look

By Issie Lapowsky |  May 1, 2012

A packaged-food maker goes all in and changes its whole look. But will it work on store shelves?  Read more


Will Customers Buy Cocoa-BasedToothpaste?

By J.J. McCorvey |  May 1, 2012

A fancy new product argues that cocoa is better at rebuilding tooth enamel. Whole Foods bought--but will consumers?  Read more