Marketing


Recent Marketing Articles

I Lost $60-Flippin'-Thousand Dollars? Don't Let This Happen to You

Avoid these common--and very painful--digital marketing scenarios that can lead to thousands of wasted dollars.  Read more

How to Evaluate a Market Strategy

These seven characteristics of market strategies actually generate sales.  Read more

Before Delivering Your Next Speech, Ask These 4 Questions

Leaders rarely have enough time to prepare for the communicating they have to do. Here's a shortcut.  Read more

Master the Art of Customer Loyalty

If you don't have a loyalty program, you're not taking advantage of your happiest customers. Here's how to get started.  Read more

6 Ways to Get Noticed

Effective self-promotion lies somewhere between being a wallflower and a flaming narcissist. Find the sweet spot with these tips.  Read more

On Social Media? Get Real or Die

For companies on social media, brand trust is the new economic currency. Fake it at your own peril.  Read more

How to Use Graphics in Your Presentation

Here are five easy rules for when and how to put graphics in your presentations.  Read more

Your Elevator Pitch Stinks. Here's How to Fix It

The old, boring elevator speech is dead. Finally. Use these four tips to create a pitch that doesn't sound like an outdated sales speech.  Read more

Amateur's Guide to Great Business Videos

For start-ups, there's an efficient way to get a lot of attention for your limited time and money. Here's how to make great videos without killing yourself.  Read more

The New Rules for Marketing

What works today is the exact opposite of what worked a decade ago.  Read more

Case Study: Delta Market Research

Scam artists hijacked the company's name to run a check-cashing scheme. So it decided to fight back.  Read more

Marketing Attribution: What You Need to Know

How do you evaluate the performance of print, TV, or banner ads? Here's how to assign credit to the right marketing channels.  Read more

Make Your Slogan Ring True

How many times have you heard a company's tagline and thought, "yeah, right!" Here's how to avoid that fate--and make a promise to your customers you can act...  Read more

6 Ways to Be More Compelling

Everyone has to sell something, most often themselves. Most pitches fall flat or offend. Here are six ways to make your offering compelling.  Read more

Protecting Your Online Reputation from Trolls: 8 Tips

Some customers have legitimate complaints. Others are just itching for a fight--or a refund. How to respond.  Read more

Perfect PR and SEO Relationship: 3 Tips

Collaboration between PR and SEO teams can lead to new content, better publicity, and even new business. Here's how to make it work.  Read more

Content Your Customers Actually Care About

Offer expertise and knowledge to help customers--don't just sell to them.  Read more

The Real Reason Your Marketing Doesn't Work

You may have a bunch of demographic stats, but do you really understand how your customers feel?  Read more

Big Presentation? Imagine It's Open Mic Night

Successful comedians are deft presenters. 8 comedy lessons to apply to your next business presentation.  Read more

5 Ways to Tame Your Email Beast

These five methods and applications can get the email monkey off your back.  Read more

Photos Are Social Media Gold

Here are five ways to use images to grow your follower base on social media.  Read more

The One Essential Element of Every Successful Social Media Plan 

The wine and social media entrepreneur on the most important secret behind a social media strategy that works.  Watch video

The Best Industries for Starting a Disruptive Business 

The wine and social media entrepreneur on where he would most like to be starting a business today.  Watch video

The Best Content Marketing Is Free

You could outsource this marketing, or you could tap a rich--but free--source of content right in front of you.  Read more

How LinkedIn Is Beating Facebook

By every meaningful metric, LinkedIn is kicking Facebook's butt.  Read more

6 Publicity Lessons From Abraham Lincoln

Abraham Lincoln was an early master of public relations. On the anniversary of his birthday, here's what you can learn.  Read more

Make Better Decisions Using Customer Data

Gathering data is not enough--it's what you do with it that drives profitable growth.  Read more

Top 10 Influential Business Books of All Time

These ten books changed the business world forever.  Read more

Avoid a Publicity Nightmare

Buyer beware! Choosing the wrong PR agency can break the bank and tarnish your brand. Here's how to avoid a costly mistake.  Read more

A Lesson in Crisis Communication From Beyonce

Need to manage a public relations crisis? Take a page from Beyonce, who put her critics to shame.  Read more

A Little Crazy, a Little Fun: Building the Right Company Culture

You can't position your company as cutting-edge if your employees think it's run-of-the-mill. How we're giving our company culture a boost.  Read more

Seth Godin: Why Small Businesses Fail

The famous marketing expert explains how small businesses can hone their market efforts.  Read more

Your Start-up Name Matters (A Lot) 

Soon after Livestream CEO Max Haot launched his live video broadcast site in 2007, he realized the power of the company's name to drive (or impede) growth.  Watch video

Making of a Start-up Video

You have cash and you have employees. What comes next? For many start-ups, it's the promo video. Here's a look at how one start-up did it.  View slideshow

Get Inside Your Customers' Heads: 3 Ways

Find new ways to mine the most important insights to improve the customer experience.  Read more