Marketing


Recent Marketing Articles

Put LinkedIn to Work For You: 7 Ways

LinkedIn is a great tool if used with skill and purpose. Not every one does. Here are seven tips for getting a good return on your efforts.  Read more

3 Must-Have Goals at Tech Trade Show CES

Adjust your goals and strategies at industry trade shows as your company's needs change.  Read more

Google's FTC Win: Web Businesses React

Many online companies are disappointed with the FTC's recent ruling on Google's search results. But some of Google's direct competitors are surprisingly supp...  Read more

How to Get and Cultivate Customer Advocates

Instead of climbing onto a rooftop and shouting, why not have everyone on the street singing your praises?  Read more

6 Ways to Enhance Your Credibility

You won't succeed in business if nobody believes in you. Here's how to make certain they do.  Read more

12 Great Motivational Quotes for 2013

This set of inspirational thoughts for the new year will galvanize you into action.  Read more

10 Surprising Marketing Predictions For 2013

Get ahead of the curve on fast-moving, under-the-radar developments with these fresh ideas and trends to watch in the new year.  Read more

Daily Promises That Create Motivation

These are the personal values that make me and keep me motivated.  Read more

Office Dream Day: Rocket Fuel for Your Brain

Ditch the brainstorming meetings. Forget the annual off-site. Let me introduce you to Dream Day, my office's creative time for collectively scheming ways to ...  Read more

The Future of Sales Technology

Salespeople are always the early adopters. Here's where they (and you) are heading.  Read more

Cars: The Next Big Advertising Platform?

Connected cars are taking mobile marketing to a whole new level. Here's what to expect.  Read more

5 Tips for Rocking Your PR Around the Holidays

While your competitors are slowing down for the holiday season, here's why to ramp up your public relations--and five pro strategies for doing so.  Read more

Don't Make This Common Year-End Mistake

The world may seem to slow between Christmas and New Year's, but it doesn't stop. And neither should your business.  Read more

15 Seconds to a Better Presentation

These four simple rules will help ensure that your audience sits up and pays attention.  Read more

JJ Ramberg: Get Your Gift Noticed 

The host of MSNBC's Your Business says now might not be the right time to send clients gifts. Here's why.  Watch video

5 Most Inspirational Videos of 2012

These five short videos will remind you what's important in life and work.  Read more

Move Your Client Conversation Forward: 3 Tips

The key to cross-selling is understanding the client's needs.  Read more

5 Reasons Leadership Falls Flat

Although these errors are surprisingly common, they're easily overcome. Here's how.  Read more

Gifting Customers: Dos & Don'ts

If you're sending a holiday gift to a customer, make sure it will build a better relationship.  Read more

When Company Leaders Go Astray

Not all press is good press. Just ask McAfee. What should a company do when its leader, founder or endorser goes off the rails?  Read more

How To Commandeer a Trade Show: 4 Tips

Don't have $35,000 for trade-show real estate? No problem! These guerrilla marketing tips will get you noticed anyway.  Read more

The Key to a Winning Sales Message

Sales messages must show, rather than tell, why customers should buy.  Read more

6 Tips for Maximizing Corporate Gifting

Don't let your corporate holiday gifts go unnoticed. Follow these tips to properly show your appreciation.  Read more

Keep It Real: How to Stay Authentic As You Grow

As a business grows, it's important to maintain the authenticity that consumers fall in love with.  Read more

How to Land a Celebrity Co-founder

The founders of celebrity-backed businesses like Shoedazzle and BeachMint share their secrets for landing a celebrity co-founder.  Read more