I Lost $60-Flippin'-Thousand Dollars? Don't Let This Happen to You
Avoid these common--and very painful--digital marketing scenarios that can lead to thousands of wasted dollars. Read more
Marketing
Recent Marketing Articles
How to Evaluate a Market Strategy
These seven characteristics of market strategies actually generate sales. Read more
Before Delivering Your Next Speech, Ask These 4 Questions
Leaders rarely have enough time to prepare for the communicating they have to do. Here's a shortcut. Read more
Master the Art of Customer Loyalty
If you don't have a loyalty program, you're not taking advantage of your happiest customers. Here's how to get started. Read more
6 Ways to Get Noticed
Effective self-promotion lies somewhere between being a wallflower and a flaming narcissist. Find the sweet spot with these tips. Read more
On Social Media? Get Real or Die
For companies on social media, brand trust is the new economic currency. Fake it at your own peril. Read more
How to Use Graphics in Your Presentation
Here are five easy rules for when and how to put graphics in your presentations. Read more
Your Elevator Pitch Stinks. Here's How to Fix It
The old, boring elevator speech is dead. Finally. Use these four tips to create a pitch that doesn't sound like an outdated sales speech. Read more
Amateur's Guide to Great Business Videos
For start-ups, there's an efficient way to get a lot of attention for your limited time and money. Here's how to make great videos without killing yourself. Read more
The New Rules for Marketing
What works today is the exact opposite of what worked a decade ago. Read more
Case Study: Delta Market Research
Scam artists hijacked the company's name to run a check-cashing scheme. So it decided to fight back. Read more
Marketing Attribution: What You Need to Know
How do you evaluate the performance of print, TV, or banner ads? Here's how to assign credit to the right marketing channels. Read more
Make Your Slogan Ring True
How many times have you heard a company's tagline and thought, "yeah, right!" Here's how to avoid that fate--and make a promise to your customers you can act... Read more
6 Ways to Be More Compelling
Everyone has to sell something, most often themselves. Most pitches fall flat or offend. Here are six ways to make your offering compelling. Read more
Protecting Your Online Reputation from Trolls: 8 Tips
Some customers have legitimate complaints. Others are just itching for a fight--or a refund. How to respond. Read more
Perfect PR and SEO Relationship: 3 Tips
Collaboration between PR and SEO teams can lead to new content, better publicity, and even new business. Here's how to make it work. Read more
Content Your Customers Actually Care About
Offer expertise and knowledge to help customers--don't just sell to them. Read more
The Real Reason Your Marketing Doesn't Work
You may have a bunch of demographic stats, but do you really understand how your customers feel? Read more
Big Presentation? Imagine It's Open Mic Night
Successful comedians are deft presenters. 8 comedy lessons to apply to your next business presentation. Read more
5 Ways to Tame Your Email Beast
These five methods and applications can get the email monkey off your back. Read more
Photos Are Social Media Gold
Here are five ways to use images to grow your follower base on social media. Read more
The One Essential Element of Every Successful Social Media Plan 
The wine and social media entrepreneur on the most important secret behind a social media strategy that works. Watch video
The Best Industries for Starting a Disruptive Business
The wine and social media entrepreneur on where he would most like to be starting a business today. Watch video
The Best Content Marketing Is Free
You could outsource this marketing, or you could tap a rich--but free--source of content right in front of you. Read more
How LinkedIn Is Beating Facebook
By every meaningful metric, LinkedIn is kicking Facebook's butt. Read more
6 Publicity Lessons From Abraham Lincoln
Abraham Lincoln was an early master of public relations. On the anniversary of his birthday, here's what you can learn. Read more
Make Better Decisions Using Customer Data
Gathering data is not enough--it's what you do with it that drives profitable growth. Read more
Top 10 Influential Business Books of All Time
These ten books changed the business world forever. Read more
Avoid a Publicity Nightmare
Buyer beware! Choosing the wrong PR agency can break the bank and tarnish your brand. Here's how to avoid a costly mistake. Read more
A Lesson in Crisis Communication From Beyonce
Need to manage a public relations crisis? Take a page from Beyonce, who put her critics to shame. Read more
A Little Crazy, a Little Fun: Building the Right Company Culture
You can't position your company as cutting-edge if your employees think it's run-of-the-mill. How we're giving our company culture a boost. Read more
Seth Godin: Why Small Businesses Fail
The famous marketing expert explains how small businesses can hone their market efforts. Read more
Your Start-up Name Matters (A Lot)
Soon after Livestream CEO Max Haot launched his live video broadcast site in 2007, he realized the power of the company's name to drive (or impede) growth. Watch video
Making of a Start-up Video
You have cash and you have employees. What comes next? For many start-ups, it's the promo video. Here's a look at how one start-up did it. View slideshow
Get Inside Your Customers' Heads: 3 Ways
Find new ways to mine the most important insights to improve the customer experience. Read more
