Marketing


Recent Marketing Articles

Less is beautiful

By Inc. staff |  Feb 1, 1991

Advising customers to buy conservatively rather than getting stuck with merchandise.  Read more


Good plan

By Inc. staff |  Feb 1, 1991

Resources for creating a business plan, marketing and expanding into overseas markets.  Read more


Picture this

By Inc. staff |  Feb 1, 1991

Cutting marketing costs by mailing a less expensive photograph filled package instead of an entire brochure.  Read more


They Chew Gum, Don't They?

By Paul B. Brown |  Feb 1, 1991

Why you should think twice about hiring a public relations firm and some advice on choosing a PR firm.  Read more


Network: January 1991

By Inc. staff |  Jan 1, 1991

Network resources.  Read more


Hot Thing

By Leslie Brokaw |  Jan 1, 1991

New business operates out of an incubator selling marinated chili peppers.  Read more


On-Screen Sales

By Paul B. Brown |  Jan 1, 1991

Prodigy's videotex service provides a sophisticated version of direct mail through a PC.  Read more


A New Deal

By Ellyn E. Spragins |  Jan 1, 1991

Royalty financing as a means of paying back investors through royalties on product sales.  Read more


Guaranteed attention

By Inc. staff |  Dec 1, 1990

Pushing an invisible product with new colorful packaging.  Read more


Image Building

By Paul B. Brown |  Dec 1, 1990

Creating a winning corporate image.  Read more


Boomer Berths

By Leslie Brokaw |  Nov 1, 1990

New management company focuses on the retirement housing market.  Read more


A New Twist

By Elizabeth Conlin |  Nov 1, 1990

Subway Sandwiches creates an ecologically minded, money- saving promotion.  Read more


The Winning Ticket

By Inc. staff |  Nov 1, 1990

Business stuffs lottery tickets into direct mail pieces.  Read more


Network: October 1990

By Inc. staff |  Oct 1, 1990

Network reader-to-reader advice on miscellaneous topics.  Read more


You Can Get There from Here

By Inc. staff |  Oct 1, 1990

Printing a map showing how to get to your store on the back of business cards.  Read more


Double-Barreled News Releases

By Inc. staff |  Oct 1, 1990

A PR firm sends news releases on its own progress directly to prospective clients.  Read more


The Name Game

By Leslie Brokaw |  Sep 1, 1990

New narrow niche health-care center offers therapy for women who encounter problems during pregnancy.  Read more


All The Right Connections

By Elizabeth Conlin |  Sep 1, 1990

CEO creates a salesforce of retired executives who listen for hot prospects at the country club.  Read more


Are We Having Fun Yet?

By Inc. staff |  Sep 1, 1990

Front desk employees are supplied with cash to buy toys to promote a relaxed, playful atmosphere.  Read more


Being There

By Edward O. Welles |  Sep 1, 1990

How to succeed in establishing a dynamic presence in the Japanese marketplace.  Read more


Sitting Pretty

By Paul B. Brown |  Sep 1, 1990

Packaging products so they sell themselves.  Read more


Kidwaves

By Elizabeth Conlin |  Aug 1, 1990

Radio station targets the under 12 market with kiddie newscasts and DJs who help their listeners learn.  Read more


Intimate Relations

By John Case |  Aug 1, 1990

Global pressures are forcing even the fiercest competitors to create strategic alliances.  Read more


Changing the Rules

By Leslie Brokaw |  Aug 1, 1990

Inc. revisits two former Anatomy of a Start-up companies to find one a success and one suffering a rough start.  Read more


On the Floor Sales

By Inc. staff |  Aug 1, 1990

Encouraging prospective buyers to visit by subtracting the cost of their flight if they place a particular order.  Read more