Discount Club Throws Bone to Pet Owners
Eyeing a growing market for veterinary care and pet products, a former bank officer creates a network of providers Lucky, Jay Bloo... Read more
Marketing
Recent Marketing Articles
Hot Tip: Web Site Promotion
Coffee uber-retailer Starbucks generated advance publicity for a new Web site by promoting its premiere at another site--one it knew was ... Read more
600 Marketing Strategies for All Situations
Winning Marketing Strategies by Barry Feig. Prentice Hall, 1999, 382 pages, $49.95. When a particular product... Read more
Hot Tip: Use Freebies
Paul Aldrich, who lives in Topsham, Maine, started Village Candle in 1992 with $20 borrowed from a friend. Applying copious amounts of Yankee ingenuity, f... Read more
Getting Better Delivery of Your Direct Mail
When direct mail is a critical part of your marketing communications program, getting it delivered is a key to your success. Here are some ideas to help y... Read more
Make Marketing a Team Effort
Effective marketing is a team event. At its best, it's fun to watch, fun to participate in, and it leads to success.In the last issue of Musings, ... Read more
Midyear Planning Made Easy
If your company takes midyear planning rather casually, this could be your year to make it a more formal event. At Springfield ReManufacturing Corp., base... Read more
By the Numbers
Inner City 100 CEO A.J. Wasserstein describes the unexpected benefits he's reaped by starting his company, Archives Management, in an economically depressed ... Read more
Net " Spam Patrol" to Police Junk E-Mail Solicitation
Junk e-mail solicitations -- called "spam" -- aren't just the bane of Internet users; they're also the target of criticism from Internet marketing profess... Read more
Introducing New Products
Why do so many new products fail? Usually for many reasons. Companies often are so enamored of their new product ideas that they fail to do their research... Read more
The World's Oldest Start-Up
An anatomy of start-up Ritz Foods International, a producer of snack chips made from the yuca plant. Includes an overview of the snack food industry and setb... Read more
Keep the Literature Skinny
It's often best to send minimal amounts of sales literature early in the sale. Read more
Exploiting Sales Inquiries
When people ask for sales literature from our company (by postal mail,E-mail, phone, fax, bingo card or trade show), they're probably asking severalof our... Read more
Structure of a Great Sales Letter
Most of the sales letters your prospects receive sound about the same:"I'm writing to introduce myself and my company; we're the leading supplierof Widget... Read more
The Core of Successful Marketing
The 8 characteristics of every effective marketing plan Read more
Turn a Literature Follow-Up Call into an Appointment
When you initiate a telephone sales call, it is important to remember thatthe prospect is not as prepared for this conversation as you are. Before youcall... Read more
The Right Voice-Mail Message Will Get You Through
When cold calling, leave a voice-mail message that encourages prospects to call back. Read more
Moving Pictures
The co-owner of the Virtual Loom reviews LMSoft Presenter 2.1, a multimedia program for creating colorful, animated presentations. Read more
Maximizing Your Marketing
The average age of Spice Girls fans is maybe 12, but Debbie Newman is counting on them to help boost her businessinto the big leagues. Newman, vice-presid... Read more
Seinfeld Lives! (Well, Sort Of)
During its eight years on television, Seinfeld portrayed the idiosyncrasies of many local New York businesses. Here's how the owners of featured bus... Read more
Unleash the Power of the National Media, Advertising and Public Relations Article
Unleash the Power of the National Media Read more
Make Someone Happy -- Your Customer
In 1951, when I started Lillian Vernon Corp. from the yellow Formica kitchen table in my apartment in Mount Vernon, a suburb of New York City, I spent hou... Read more
Multilevel Mischief
CEO Brodsky recounts the experiences of a friend who went to work for a multilevel marketing company. He explains why very few people get rich from MLM ventu... Read more
When Buzz Goes Bad
How a company handles adversity, and the bad buzz that swirls in its wake, is a true test of its operations and management. Read more
Making That Newsletter Sing
The marketing newsletter -- an effective means of communicating with your customers and prospects, or victim of recycling container or the Delete key? Her... Read more
The Adventures of Pitchman
Howard Getson, president and cofounder of IntellAgent Control Corp., has raised substantial capital with an aggressive and obnoxious approach inspired by jun... Read more
I Never Know How to Start a Cold Call. Any Advice?
An art consultant shares her strategy for making cold calls. Read more
Start-up Covets Spokes of Northwest's Hub
Start-up airline Pro Air Inc. hopes to win over customers from Northwest Airlines with lower airfares, higher-quality service, and a focus on business travel... Read more
Can You Become a Public Company Without Realizing It?
Say, for example, you have a fast-growing company and a broad-based stock-option plan. "If a certain number of employees exercise their options, the compa... Read more
Books to Go Public By
There are plenty of good, well-balanced guides that discuss raising capital through an initial public offering. But remember, if your accounting and legal... Read more
Inside-Out Marketing
Mogens Smed, CEO of Smed International Inc., presents his company's chaotic, overcrowded headquarters to customers as a working showroom of the office furnit... Read more
The Medium Is the Message, Marketing Via the Internet Article
The Medium Is the MIZNage ... Read more
Cavorting with the Customers
Paul Mermelstein, president of Island Hideaways, a $1-million vacation rental agency in Ellicott City, Md., was desperate for a way to grab consumers and ... Read more
