Marketing


Recent Marketing Articles

In the Eye of the Beholder

By John Grossman |  Oct 1, 1994

An up-close look at the 1990s fad, 3-D images, and how one entrepreneur stumbled into it and hit pay dirt.  Read more

State of the Art: CD-ROM Marketing

By Martha E. Mangelsdorf |  Sep 1, 1994

Three start-ups that are exploring opportunities in CD-ROM marketing are featured in this short article.  Read more

Dealer Relations: Creating Demand Together

By Susan Greco |  Sep 1, 1994

A CEO explains why dealers are often set up for failure, and how he overcame that when marketing a new product.  Read more

Benchmark: Keeping Tabs on Rivals

By Susan Greco |  Sep 1, 1994

Some statistics on Inc. 500 companies that track their competition, with a quick comment from two CEOs.  Read more

Cause-Related Marketing: What Works

By Susan Greco |  Aug 1, 1994

Chart showing percentage of customers who favor types of cause-related marketing and two companies who use it.  Read more

Picture This: A Customer-Friendly Brochure

By Inc. staff |  Jul 1, 1994

Using stock photos can make marketing materials distinctive yet not expensive.  Read more

Direct-Mail Tips on Tape

By Inc. staff |  Jul 1, 1994

A set of videos offers tips on creating successful direct-mail pieces.  Read more

Staking a Claim on the Internet

By Steve Solomon |  Jun 15, 1994

This article focuses on early commerce explorers on the Internet, and tips for on-line marketing.  Read more

Equity on Demand

By Martha E. Mangelsdorf |  Jun 1, 1994

One CEO gives away equity to foster brand loyalty.  Read more

TV or Not TV

By David Whitford |  Jun 1, 1994

How businesses are selling products through TV shopping channels such as QVC and Home Shopping Network.  Read more

The Do-It-Yourself Marketing-Effort Analysis

By Phaedra Hise |  Jun 1, 1994

Sortable spreadsheet allows CEO to assess sales performance and response to ads and direct mail.  Read more

The Power of a Daring Demo

By Susan Greco |  Jun 1, 1994

One company handed out samples at an upscale retailer and earned enough credibility to go into small specialty shops.  Read more

BYOB--Bring Your Own Booth

By Susan Greco |  Jun 1, 1994

By holding its own "tech fair," company shows off new products to clients and colleagues.  Read more

Comprehensive CompuServe

By Phaedra Hise |  Jun 1, 1994

How companies are using the CompuServe on-line service to find business information, including trademark searches.  Read more

Feet Don't Fail Me Now

By Leslie Brokaw |  May 1, 1994

Shoe manufacturer must differentiate its offerings from cheaper imitators through marketing and advertising.  Read more

The Intimidating Internet

By Phaedra Hise |  May 1, 1994

How to use the Internet for business purposes; two books that can help new users.  Read more

How to Start an Airline of Your Own

By Steve Solomon |  Apr 1, 1994

In an industry in which 117 airlines have filed bankruptcy since 1979, Joseph Lorenzo thinks he can make Reno Air work.  Read more

PR Bloopers

By Robina A. Gangemi |  Apr 1, 1994

Excerpts from press releases we 'love to hate.'  Read more

Good at Sales, Bad at . . .

By Inc. staff |  Apr 1, 1994

34% of surveyed Inc. 500 CEOs say sales and marketing are their greatest strengths; other data on strengths/weaknesses  Read more

Getting Inventions to Market

By Susan Greco |  Mar 1, 1994

Arthur D. Little Enterprises licenses promising inventions, assuming the up-front risk.  Read more

The Inc. Network

By Inc. staff |  Mar 1, 1994

Reader-to-reader advice.  Read more

Picture This

By Donna Fenn |  Feb 1, 1994

A plant nursery learned how to use up-to-date technology to make itself indispensable to its customers.  Read more

Prodigy: Smart Sales Channel?

By Phaedra Hise |  Feb 1, 1994

Profile of a florist that has successfully marketed on Prodigy, an on-line service.  Read more

Customers as Consultants

By Susan Greco |  Feb 1, 1994

The president of a distribution company meets with his customers to discuss strategic planning.  Read more

A CEO's Search for Fulfillment

By Susan Greco |  Feb 1, 1994

Profile of a small catalog company's search for an appropriate software package to manage operations.  Read more

The Inc. Network

By Inc. staff |  Feb 1, 1994

Reader-to-reader advice.  Read more

Contemporary Greetings

By Alessandra Bianchi |  Jan 1, 1994

New greeting card start-ups provide an alternative to their more traditional counterparts.  Read more

Do-It-Yourself Job Creation

By Anne Murphy |  Jan 1, 1994

Profiles of entrepreneurs who are creating their own jobs and changing the face of business.  Read more

Riding on Real Feedback

By Susan Greco |  Jan 1, 1994

Designer of women's cycling shorts has assembled a cross-country sounding board for new products.  Read more

Beyond 'All the News That Fits'

By Inc. staff |  Jan 1, 1994

Advice on producing a newsletter that people will read and remember; reviews of design publications.  Read more

Market Research, Student Style

By Alessandra Bianchi |  Dec 1, 1993

Working via electronic mail, market research company employs a flexible work force of graduate students.  Read more

Starting from Scratch

By Inc. staff |  Dec 1, 1993

A quote from a company founder on the importance of a professional marketing image.  Read more

What's Luck Got to Do with It?

By Teri Lammers |  Dec 1, 1993

A latex-glove and -condom manufacturer wins the 1993 Emerging Entrepreneur of the Year Award.  Read more

The Deal Maker

By Phaedra Hise |  Dec 1, 1993

The director of a nonprofit organization has helped small businesses bring a Toledo neighborhood back to life.  Read more

The 'No-Money-Down' Sales Force

By Susan Greco |  Dec 1, 1993

How a software company assembled a sales force on a shoestring.  Read more