Marketing


Recent Marketing Articles

A CEO's Search for Fulfillment

By Susan Greco |  Feb 1, 1994

Profile of a small catalog company's search for an appropriate software package to manage operations.  Read more

The Inc. Network

By Inc. staff |  Feb 1, 1994

Reader-to-reader advice.  Read more

Contemporary Greetings

By Alessandra Bianchi |  Jan 1, 1994

New greeting card start-ups provide an alternative to their more traditional counterparts.  Read more

Do-It-Yourself Job Creation

By Anne Murphy |  Jan 1, 1994

Profiles of entrepreneurs who are creating their own jobs and changing the face of business.  Read more

Riding on Real Feedback

By Susan Greco |  Jan 1, 1994

Designer of women's cycling shorts has assembled a cross-country sounding board for new products.  Read more

Beyond 'All the News That Fits'

By Inc. staff |  Jan 1, 1994

Advice on producing a newsletter that people will read and remember; reviews of design publications.  Read more

Market Research, Student Style

By Alessandra Bianchi |  Dec 1, 1993

Working via electronic mail, market research company employs a flexible work force of graduate students.  Read more

Starting from Scratch

By Inc. staff |  Dec 1, 1993

A quote from a company founder on the importance of a professional marketing image.  Read more

What's Luck Got to Do with It?

By Teri Lammers |  Dec 1, 1993

A latex-glove and -condom manufacturer wins the 1993 Emerging Entrepreneur of the Year Award.  Read more

The Deal Maker

By Phaedra Hise |  Dec 1, 1993

The director of a nonprofit organization has helped small businesses bring a Toledo neighborhood back to life.  Read more

The 'No-Money-Down' Sales Force

By Susan Greco |  Dec 1, 1993

How a software company assembled a sales force on a shoestring.  Read more

Getting Past 'A Foot in the Door'

By Inc. staff |  Dec 1, 1993

Selling a relationship can prove more successful than selling a product.  Read more

Down-and-Dirty Forecasting

By Susan Greco |  Nov 1, 1993

CEO studies the regional prices of heavy equipment to determine up-and-coming states in which to do business.  Read more

A Salvo in the Postage War

By Susan Greco |  Nov 1, 1993

Using a magazine "ride-along" program to increase market for catalog products. Resource phone numbers provided.  Read more

First-Pass Telemarketing

By Susan Greco |  Oct 1, 1993

How one company landed nearly 100 new accounts by training customer-service people to do telemarketing.  Read more

First-Class Export Help

By Susan Greco |  Oct 1, 1993

SBA program pairs business schools with small companies so students learn while counseling the companies.  Read more

Stretching Marketing Dollars

By Inc. staff |  Oct 1, 1993

Chart showing what kinds of strategic alliances companies have entered in the past five years.  Read more

Student Research for Free

By Inc. staff |  Oct 1, 1993

Information on the SBA's Small Business Institute program, which pairs business schools with small companies.  Read more

Face-off

By Tom Ehrenfeld |  Oct 1, 1993

Two men, each with an Inc. 500 clothing company, debate the differences between their companies.  Read more

What Telemarketers Must Know

By Phaedra Hise |  Oct 1, 1993

Ordering information for telemarketing guidelines from the Direct Marketing Association.  Read more

Modern Marketing 101

By Susan Greco |  Sep 1, 1993

Two books explore current marketing themes and strategies.  Read more

Putting the 'Green' into Evergreen Sales

By Susan Greco |  Sep 1, 1993

How one small company assessed the risk and payoff of setting up a strategic partnership with a customer.  Read more

Image Trouble

By Peter Laundy |  Sep 1, 1993

Ensure that your marketing efforts reflect the character of your company, not an image you hope your market will buy.  Read more

Growing Business by Going Global

By Inc. staff |  Sep 1, 1993

Market intelligence on People's Republic of China; gadgets that make int'l telecommunications easier.  Read more

The Score on Sports Sponsorship

By Susan Greco |  Aug 1, 1993

Two companies' experiences with sponsoring sporting events.  Read more

Ready, Willing, and Able

By Inc. staff |  Aug 1, 1993

Reader-to-reader advice.  Read more

Sing to Me, Baby

By Jay Finegan |  Aug 1, 1993

Story of a start-up that has invented a market for itself.  Read more

The Art of 'Reference Selling'

By Susan Greco |  Jul 1, 1993

Tips on using customer references as marketing tools.  Read more

When Wal-Mart Comes to Town

By Edward O. Welles |  Jul 1, 1993

How one small town reacted to Wal-Mart's opening three stores in the area.  Read more

Hot Tips for Foreign Sales

By Phaedra Hise |  Jun 1, 1993

Company used information gathered at foreign trade shows to tailor its product to foreign markets and improve sales.  Read more

Long-lasting PR

By Michael P. Cronin |  Jun 1, 1993

One law firm received much positive PR when it comissioned photographs of clients and local companies.  Read more

The Attention-grabbing 'Telegram'

By Robert A. Mamis |  Jun 1, 1993

Two services from Western Union allow companies to use the urgency of a telegram as a marketing tool.  Read more

Cashing In on Home Delivery

By Phaedra Hise |  May 1, 1993

A company using a third-party delivery service enjoys increased profits and expanded marketing capability.  Read more

Marketing by Mentor

By Susan Greco |  May 1, 1993

A CEO spends half what most small companies do on marketing by asking pros from other companies to be his advisers.  Read more

Telesales Tips

By Susan Greco |  May 1, 1993

Ordering information for The Logic, Power and Use of Telesales and Telemarketing from Culpepper and Associates.  Read more