Marketing


Recent Marketing Articles

Sing to Me, Baby

By Jay Finegan |  Aug 1, 1993

Story of a start-up that has invented a market for itself.  Read more

The Art of 'Reference Selling'

By Susan Greco |  Jul 1, 1993

Tips on using customer references as marketing tools.  Read more

When Wal-Mart Comes to Town

By Edward O. Welles |  Jul 1, 1993

How one small town reacted to Wal-Mart's opening three stores in the area.  Read more

Hot Tips for Foreign Sales

By Phaedra Hise |  Jun 1, 1993

Company used information gathered at foreign trade shows to tailor its product to foreign markets and improve sales.  Read more

Long-lasting PR

By Michael P. Cronin |  Jun 1, 1993

One law firm received much positive PR when it comissioned photographs of clients and local companies.  Read more

The Attention-grabbing 'Telegram'

By Robert A. Mamis |  Jun 1, 1993

Two services from Western Union allow companies to use the urgency of a telegram as a marketing tool.  Read more

Cashing In on Home Delivery

By Phaedra Hise |  May 1, 1993

A company using a third-party delivery service enjoys increased profits and expanded marketing capability.  Read more

Marketing by Mentor

By Susan Greco |  May 1, 1993

A CEO spends half what most small companies do on marketing by asking pros from other companies to be his advisers.  Read more

Telesales Tips

By Susan Greco |  May 1, 1993

Ordering information for The Logic, Power and Use of Telesales and Telemarketing from Culpepper and Associates.  Read more

Mail-Order Basics

By Susan Greco |  Apr 1, 1993

Books to use for building a mailing list and generating publicity.  Read more

Fresh Pak

By Alessandra Bianchi |  Apr 1, 1993

Entrepreneurs are marketing plastic bags which preserve vegetables' freshness.  Read more

Profits in Private Labels

By Susan Greco |  Mar 1, 1993

How a private-label manufacturer boosted sales after merging with a brand-name manufacturer.  Read more

How Good Are Your Sales Skills?

By Susan Greco |  Mar 1, 1993

Ordering information for 'The Idea-a-Day Guide to Super Selling and Customer Service.'  Read more

Smart Use of 'Special Offers'

By Susan Greco |  Feb 1, 1993

California software start-up offers low introductory price to attract potential customers.  Read more

New Thoughts on Pricing

By Susan Greco |  Feb 1, 1993

Information on obtaining a how-to booklet on pricing strategies for start-ups.  Read more

Cleaning Up International Mailing Lists

By Susan Greco |  Feb 1, 1993

How to improve the accuracy of international mailings.  Read more

Making Company Tours Pay Off

By Susan Greco |  Feb 1, 1993

How a Milwaukee manufacturer uses factory tours to sell its products.  Read more

Spend and Save

By Elizabeth Conlin |  Feb 1, 1993

A start-up company that allows people to save for retirement when they make consumer purchases.  Read more

Rising Sales Taxes Pressure Profits

By Inc. staff |  Jan 1, 1993

Chart shows record highs for sales-tax rates in 1992.  Read more

Toward Hassle-free Mail Order

By Robert A. Mamis |  Jan 1, 1993

Five tips for hassle-free mail order.  Read more

Confessions of a Passionate Shopper

By George Gendron |  Jan 1, 1993

Introduction to Inc.'s first annual small company design awards.  Read more

The Medium is the Message

By Robert A. Mamis |  Jan 1, 1993

A profile of Syndesis, the top winner of Inc.'s first annual design awards contest.  Read more

Well Said

By Alessandra Bianchi |  Jan 1, 1993

Brief profiles of five Inc. design award winners.  Read more

The Scoop on `Info Brokers'

By Vera B. Gibbons |  Dec 1, 1992

A list of information brokers and low-cost alternatives to large market research houses.  Read more

Must-Have Selling Skills

By Inc. staff |  Dec 1, 1992

Chart: Survey of 1,500 sales managers who were asked to rank 14 basic sales skills in order of importance.  Read more

Fact Finders for Hire

By Susan Greco |  Dec 1, 1992

How to find an information broker.  Read more

China Inc.

By Joel Kotkin |  Dec 1, 1992

Two Inc. writers look at China's new embrace of capitalism and its impact on the future of global economics.  Read more

Collision Course

By Elizabeth Conlin |  Dec 1, 1992

An autobody shop owner gives his company an image overhaul while facing resistance from some of his workers.  Read more

Two-Tiered Telesales Tactics

By Tom Richman |  Nov 1, 1992

A two-tiered sales approach uses two prospectors and a closer to increase sales.  Read more

Selling to Young Americans

By Susan Greco |  Nov 1, 1992

Resources on marketing to children.  Read more

Smart Marketing to Kids

By Susan Greco |  Nov 1, 1992

Forming a kids' club to market to children.  Read more

Shareware Distribution

By Teri Lammers |  Nov 1, 1992

Shareware distribution channels begin to join the marketing mainstream.  Read more

Rx for a Short Sales Season

By Susan Greco |  Oct 1, 1992

Sales strategy for a short selling season.  Read more

Are You Missing Out on New Markets?

By Inc. staff |  Oct 1, 1992

Chart on how effective market research is in finding new markets.  Read more

Getting Big Companies to Call

By Susan Greco |  Oct 1, 1992

Cultivating a new market without the benefit of a sales force.  Read more