Marketing


Recent Marketing Articles

Fact Finders for Hire

By Susan Greco |  Dec 1, 1992

How to find an information broker.  Read more

China Inc.

By Joel Kotkin |  Dec 1, 1992

Two Inc. writers look at China's new embrace of capitalism and its impact on the future of global economics.  Read more

Collision Course

By Elizabeth Conlin |  Dec 1, 1992

An autobody shop owner gives his company an image overhaul while facing resistance from some of his workers.  Read more

Two-Tiered Telesales Tactics

By Tom Richman |  Nov 1, 1992

A two-tiered sales approach uses two prospectors and a closer to increase sales.  Read more

Selling to Young Americans

By Susan Greco |  Nov 1, 1992

Resources on marketing to children.  Read more

Smart Marketing to Kids

By Susan Greco |  Nov 1, 1992

Forming a kids' club to market to children.  Read more

Shareware Distribution

By Teri Lammers |  Nov 1, 1992

Shareware distribution channels begin to join the marketing mainstream.  Read more

Rx for a Short Sales Season

By Susan Greco |  Oct 1, 1992

Sales strategy for a short selling season.  Read more

Are You Missing Out on New Markets?

By Inc. staff |  Oct 1, 1992

Chart on how effective market research is in finding new markets.  Read more

Getting Big Companies to Call

By Susan Greco |  Oct 1, 1992

Cultivating a new market without the benefit of a sales force.  Read more

Minor Media

By Alessandra Bianchi |  Oct 1, 1992

Full-color glossy monthly written by and for kids.  Read more

What About Japan?

By Christopher Caggiano |  Sep 1, 1992

FaxPoll results on prevailing sentiments about Japan.  Read more

Network: September 1992

By Michael P. Cronin |  Sep 1, 1992

Network questions and answers.  Read more

Mommy Track

By Anne Murphy |  Sep 1, 1992

Analysis of a for-profit association designed to give young mothers information, services, and purchasing power.  Read more

More for Your Money

By Ernan Roman |  Sep 1, 1992

Carefully orchestrated media can increase the effectiveness of your direct-marketing campaign.  Read more

The One-Page Strategy Guide

By Teri Lammers |  Sep 1, 1992

The strategic-planning summary that helps one company decide which market opportunities to pursue.  Read more

Lost in Patagonia

By Edward O. Welles |  Aug 1, 1992

Profile of a socially responsible company, its founder, and the problems of focusing on ideology rather than profit.  Read more

Scouting Out the Competition

By Susan Greco |  Aug 1, 1992

Advice on checking out the competition.  Read more

ABCs of Direct Mail

By Susan Greco |  Aug 1, 1992

Resource for checking how well your direct-marketing operation is functioning.  Read more

Sampling with a Twist

By Susan Greco |  Aug 1, 1992

Affordable in-store demonstration strategies.  Read more

Why Continuity Clubs Work

By Michael P. Cronin |  Aug 1, 1992

The benefits of applying the concept of continuity, club, or subscription sales to small companies.  Read more

Child Care Matures

By Alessandra Bianchi |  Jul 1, 1992

A chain of child care centers focusing on high quality innovative programs.  Read more

On-the-Road Research

By Susan Greco |  Jul 1, 1992

Gathering market research and insight from CEOs in similar industries.  Read more

What Do You Spend on Market Research?

By Susan Greco |  Jul 1, 1992

Chart of money time spent by CEO's on market research.  Read more

On-the-Cheap Market Research

By Susan Greco |  Jun 1, 1992

Using libraries, knowledgeable CEOs, and university professors to gather inexpensive market research.  Read more

What's the Best Source of Market Research?

By Susan Greco |  Jun 1, 1992

Survey chart of the top sources of market research for new products.  Read more

How to Develop Products

By Tom Richman |  Jun 1, 1992

Available resource on making the decision to market a new product.  Read more

Mature Marketing

By Alessandra Bianchi |  May 1, 1992

New business retails elder-care products.  Read more

Made to Order

By Jay Finegan |  May 1, 1992

In-depth analysis of a start-up catalog business.  Read more

Stretching the Trade-Show Budget

By Susan Greco |  May 1, 1992

Stretching marketing dollars by targeting efforts before trade-shows.  Read more

Trade Shows Versus Face-to-Face Selling

By Susan Greco |  May 1, 1992

Chart demonstrating the average cost of reaching an exhibit visitor compared to a face-to-face sales call.  Read more

Trade-Show Stoppers

By Susan Greco |  May 1, 1992

Resources for tips on successful trade show exhibiting.  Read more

The Lowdown on Clipping Services

By Michael P. Cronin |  May 1, 1992

Various services designed to clip press articles on market trends, tips competition.  Read more

Quick Study

By Edward O. Welles |  Apr 1, 1992

Company profile of PDQ, a professionally run quick-printing business.  Read more

Station to Station

By Matt Rothman |  Apr 1, 1992

Profile and analysis of a start-up software development company.  Read more