Marketing


Recent Marketing Articles

Made to Order

By Jay Finegan |  May 1, 1992

In-depth analysis of a start-up catalog business.  Read more

Stretching the Trade-Show Budget

By Susan Greco |  May 1, 1992

Stretching marketing dollars by targeting efforts before trade-shows.  Read more

Trade Shows Versus Face-to-Face Selling

By Susan Greco |  May 1, 1992

Chart demonstrating the average cost of reaching an exhibit visitor compared to a face-to-face sales call.  Read more

Trade-Show Stoppers

By Susan Greco |  May 1, 1992

Resources for tips on successful trade show exhibiting.  Read more

The Lowdown on Clipping Services

By Michael P. Cronin |  May 1, 1992

Various services designed to clip press articles on market trends, tips competition.  Read more

Quick Study

By Edward O. Welles |  Apr 1, 1992

Company profile of PDQ, a professionally run quick-printing business.  Read more

Station to Station

By Matt Rothman |  Apr 1, 1992

Profile and analysis of a start-up software development company.  Read more

Getting Press

By Susan Greco |  Apr 1, 1992

Resource that gives advice on how to maximize press coverage.  Read more

Desktop Target Marketing

By Susan Greco |  Apr 1, 1992

Quality, reusable mailing list available on compact disc.  Read more

He Masters Voice

By Alessandra Bianchi |  Mar 1, 1992

Direct marketer delivers sales pitches using voice mail technology.  Read more

The Elements of Perfect Pitch

By Teri Lammers |  Mar 1, 1992

Producing direct-mail pieces that sell.  Read more

How Much Is Enough?

By Susan Greco |  Mar 1, 1992

Chart of the number of catalogs sent to prospects before giving up.  Read more

Fighting the War on Postage

By Susan Greco |  Mar 1, 1992

Catalog houses suggest alternative marketing tactics to offset the high cost of mailing.  Read more

Putting a Value on PR

By Susan Greco |  Mar 1, 1992

Measuring the return on PR investment.  Read more

Catalog Software

By Susan Greco |  Mar 1, 1992

Available guide to catalog management software.  Read more

Sound Off

By Anne Murphy |  Feb 1, 1992

New business sells children's educational audio magazine via direct mail.  Read more

Software to Target Customers By

By Michael P. Cronin |  Feb 1, 1992

Various direct mail software and their capabilities.  Read more

Only a Game?

By Anne Murphy |  Jan 1, 1992

New business repackages, modernizes, markets an ancient Chinese tangram game.  Read more

Urban Developer

By Joshua Hyatt |  Jan 1, 1992

EOY socially responsible award. Profile of community-conscious basket retailer David Longaberger.  Read more

Growth Strategies

By Bruce G. Posner |  Dec 1, 1991

Profile of Inc. 500 companies that are redefining their industries.  Read more

A Seminar of One

By Tom Richman |  Dec 1, 1991

Public speaking engagements as a sales marketing tool.  Read more

Network: December 1991

By Michael P. Cronin |  Dec 1, 1991

Network resources.  Read more

If They Will Come, Then Build It

By Anne Murphy |  Nov 1, 1991

New business designs an all-terrain portable computer.  Read more

TV's Golden Age

By Anne Murphy |  Nov 1, 1991

Television network focuses on the over-50 market.  Read more

Finding an Underwriter

By Susan Greco |  Nov 1, 1991

Using corporate sponsors to fund market research, and sharing the results.  Read more

Selling by Voice Mail

By Tom Richman |  Nov 1, 1991

Source of information on using the telephone more effectively advice on using voice mail.  Read more

A Clear Opportunity

By Martha E. Mangelsdorf |  Oct 1, 1991

Analysis of a spin-off company marketing their product through supermarkets.  Read more

Using Memberships to Build a Brand

By Tom Richman |  Oct 1, 1991

Inexpensively differentiating your firm by appearing to be an exclusive club requiring membership.  Read more

How to Build a Marketing Plan

By Tom Richman |  Oct 1, 1991

Guide to building a marketing plan.  Read more

Product Sampling

By Tom Richman |  Oct 1, 1991

Inexpensively promoting your product by holding product demonstrations.  Read more

Know Your Place

By Michael E. Porter |  Sep 1, 1991

Assessing the attractiveness of your industry and strategically positioning your company.  Read more

Selling to Gray Americans

By Tom Richman |  Sep 1, 1991

Advice on selling to the over-50 population.  Read more

Network: September 1991

By Michael P. Cronin |  Sep 1, 1991

Network reader-to-reader advice.  Read more

The Press-Release Primer

By Teri Lammers |  Aug 1, 1991

Guidelines for putting together successful press-releases.  Read more

A Quantified Success

By Edward O. Welles |  Aug 1, 1991

Profile of a successful start-up in the bicycle industry.  Read more