Marketing


Recent Marketing Articles

If They Will Come, Then Build It

By Anne Murphy |  Nov 1, 1991

New business designs an all-terrain portable computer.  Read more

TV's Golden Age

By Anne Murphy |  Nov 1, 1991

Television network focuses on the over-50 market.  Read more

Finding an Underwriter

By Susan Greco |  Nov 1, 1991

Using corporate sponsors to fund market research, and sharing the results.  Read more

Selling by Voice Mail

By Tom Richman |  Nov 1, 1991

Source of information on using the telephone more effectively advice on using voice mail.  Read more

A Clear Opportunity

By Martha E. Mangelsdorf |  Oct 1, 1991

Analysis of a spin-off company marketing their product through supermarkets.  Read more

Using Memberships to Build a Brand

By Tom Richman |  Oct 1, 1991

Inexpensively differentiating your firm by appearing to be an exclusive club requiring membership.  Read more

How to Build a Marketing Plan

By Tom Richman |  Oct 1, 1991

Guide to building a marketing plan.  Read more

Product Sampling

By Tom Richman |  Oct 1, 1991

Inexpensively promoting your product by holding product demonstrations.  Read more

Know Your Place

By Michael E. Porter |  Sep 1, 1991

Assessing the attractiveness of your industry and strategically positioning your company.  Read more

Selling to Gray Americans

By Tom Richman |  Sep 1, 1991

Advice on selling to the over-50 population.  Read more

Network: September 1991

By Michael P. Cronin |  Sep 1, 1991

Network reader-to-reader advice.  Read more

The Press-Release Primer

By Teri Lammers |  Aug 1, 1991

Guidelines for putting together successful press-releases.  Read more

A Quantified Success

By Edward O. Welles |  Aug 1, 1991

Profile of a successful start-up in the bicycle industry.  Read more

Using Others to Sell Your Products

By Susan Greco |  Aug 1, 1991

Using contacts in complementary industries to help sell your product.  Read more

Do-It-Yourself Survey Software

By Tom Richman |  Aug 1, 1991

Customer survey software allows companies to tabulate results measure customer response.  Read more

Get in the Door One Step at a Time

By Tom Richman |  Aug 1, 1991

Asking for a little bit of the business as an alternative sales strategy.  Read more

How to Cut Postage Costs

By Robert A. Mamis |  Aug 1, 1991

Cutting costs by using nine-digit zip codes.  Read more

A Good Name Is Hard to Find

By Tom Richman |  Jul 1, 1991

Finding potential sales prospects in similar industry trade journals.  Read more

Are 900 Numbers for You?

By Teri Lammers |  Jul 1, 1991

Sources of information on how your business can benefit from 900 numbers.  Read more

Cause-related Marketing

By Teri Lammers |  Jul 1, 1991

Inexpensive public relations opportunities through the sponsorship of charitable community events.  Read more

Splish, Splash

By Anne Murphy |  Jun 1, 1991

New business sells therapeutic water-workout stations.  Read more

48 Hours with the King of Cold Calls

By Jay Finegan |  Jun 1, 1991

A salesman par excellence talks about the rewards of cold calls.  Read more

Getting the Most Out of the Phone

By Tom Richman |  Jun 1, 1991

Creative ways to use the telephone for sales and marketing.  Read more

Low-Cost Ways to Keep Market Share

By Teri Lammers |  Jun 1, 1991

Some low-cost options for networking and promoting your business.  Read more

Market Research on the Cheap

By Susan Greco |  Jun 1, 1991

Information about a nonprofit new-product research center.  Read more

Expanding Market Horizons

By Inc. staff |  Jun 1, 1991

Chart demonstrating that companies tend to expand their market horizons the longer they're in business.  Read more

The Great Game of, Ah, Bird Feeders

By George Gendron |  May 1, 1991

The Springfield Remanufacturing Corp. sponsors a Junior Achievement team in a regional competition.  Read more

Making Research Pay

By Anne Murphy |  May 1, 1991

Start-up company provides market research, funding, development assistance to promising technology companies.  Read more

Move Over, Madonna

By Anne Murphy |  May 1, 1991

Start-up company introduces classical-music home videos.  Read more

Sound Strategy

By Edward O. Welles |  May 1, 1991

Profile of a start-up company founder's attempts to sell stereo speakers directly to the consumer.  Read more

Selling in Europe

By Teri Lammers |  May 1, 1991

Seminars on 'Information Gathering in the European Community'.  Read more

Network: April 1991

By Inc. staff |  Apr 1, 1991

Network reader-to-reader advice.  Read more

Network: April 1991

By Inc. staff |  Apr 1, 1991

Network resources.  Read more

The Truth About Start-ups

By Leslie Brokaw |  Apr 1, 1991

Inc. revisits 27 companies profiled in Anatomy of a Start-up to find common pitfalls and experiences.  Read more

Old booths

By Inc. staff |  Apr 1, 1991

Controlling marketing costs by investing in a used trade-show booth.  Read more