Marketing


Recent Marketing Articles

Kidding Around

By Leslie Brokaw |  Jun 1, 1990

New company markets premium toiletries to children.  Read more

Hard Schlock Cafe

By Leslie Brokaw |  Jun 1, 1990

Dick Clark productions and a New Jersey real estate firm link up to create a chain of diners.  Read more

Where Packaging Is Job One

By Elizabeth Conlin |  Jun 1, 1990

L.A. ad agency owner starts his own beer company.  Read more

Plastics!

By Paul B. Brown |  Jun 1, 1990

Entrepreneur starts business making mailbox posts, speed bumps, and picnic tables from recycled plastic.  Read more

The Product Is the Message

By Paul B. Brown |  Jun 1, 1990

How to turn your product into a household word.  Read more

Intelligent Money

By Ellyn E. Spragins |  Jun 1, 1990

A strategy for getting not just money but helpful advice from private investors.  Read more

A Moving Picture Is Worth

By Inc. staff |  May 1, 1990

Company gets a better response from its direct mail campaign by sending out video catalogs.  Read more

Marketing: Beyond The Product

By Inc. staff |  May 1, 1990

Chart: The percentage of consumers who base purchases on things other than brand loyalty, price and quality.  Read more

How to Compete on Price

By Paul B. Brown |  May 1, 1990

A jewelery distribution company uses strategic pricing as its marketing strategy.  Read more

Network: April 1990

By Inc. staff |  Apr 1, 1990

Network reader-to-reader advice.  Read more

Notebook

By Inc. staff |  Apr 1, 1990

Short informative blurbs on small business-related subjects  Read more

A Whole New Game

By Edward O. Welles |  Apr 1, 1990

A Mexican media magnate and a New York publisher team up to start a national daily sports newspaper called The National.  Read more

How To: Grow a Product-Based Business

By Tom Richman |  Apr 1, 1990

Advice on how to develop a business around a product idea.  Read more

How to Write a Business Best-Seller

By Joshua Hyatt |  Mar 1, 1990

Harvey Mackay, author of Swim with the Sharks Without Being Eaten Alive, tells about the marketing of his book.  Read more

Green Stuff

By Leslie Brokaw |  Feb 1, 1990

Mail-order company sells environmentally sound products.  Read more

The Small Chill

By Robert A. Mamis |  Feb 1, 1990

Engineer forms a company around his new invention, a miniaturized combination freezer-refrigerator-microwave.  Read more

Home Scanning

By Leslie Brokaw |  Feb 1, 1990

Company asks consumers to scan their groceries at home. Researchers later sell the information to other businesses.  Read more

Making Money, Raising Money

By Leslie Brokaw |  Feb 1, 1990

An electronics company comes close to its sales projections after a year in business.  Read more

Making A Splash

By Inc. staff |  Feb 1, 1990

A W's soft drinks compete with Coke and Pespi by strategizing sales promotion.  Read more

Worst Case Scenarios

By Inc. staff |  Feb 1, 1990

Owner plans new facility openings by picking the worst possible spot in the geographic market study.  Read more

David and Goliath Do a Deal

By Paul B. Brown |  Feb 1, 1990

A small legal software company teams up with IBM to help sell its software package.  Read more

Out of the Doghouse

By Bruce G. Posner |  Jan 1, 1990

Makers of pre-fab domed roofs for houses are convinced that they can sell miniaturized models as dog houses.  Read more

Big Game

By Leslie Brokaw |  Jan 1, 1990

Woman invents and markets a new board game called Huggermugger.  Read more

You Get What You Pay For

By Inc. staff |  Jan 1, 1990

An organizer of seminars realizes that people value information more if they have to pay for it.  Read more

Share And Share Alike

By Inc. staff |  Jan 1, 1990

Retail and distribution operations manager shares ideas with local shop owners who run similar businesses.  Read more