Marketing


Recent Marketing Articles

Kid Holder

By Leslie Brokaw |  Dec 1, 1989

Woman creates Wiggle Wrap, a harness to bind children into seats.  Read more

Rising Son

By Joel Kotkin |  Nov 1, 1989

After being edged out of the computer business by the giants, a Japanese entrepreneur starts a smaller firm.  Read more

Chips Ahoy

By Leslie Brokaw |  Nov 1, 1989

A telemarketing company plans to set up a national operation to market semiconductors.  Read more

The Blues (for Now)

By Leslie Brokaw |  Nov 1, 1989

Founder attempts to juggle three recording-industry businesses while his newest company suffers.  Read more

Promote Value

By Inc. staff |  Nov 1, 1989

A sales promoter buys items at a discount in order to pass on savings to the customer.  Read more

The Company Store

By Paul B. Brown |  Nov 1, 1989

A manufacturer maintains its only retail store for the sole purpose of conducting market research.  Read more

The Selling of Ethics

By Elizabeth Conlin |  Oct 1, 1989

Two hair-care competitors trade jabs on whether or not it's ethical to advertise a company's political correctness.  Read more

Power Poll

By Leslie Brokaw |  Oct 1, 1989

Quick Tally Systems has developed a way to instantly tabulate and display the results from polls on video.  Read more

Fast, Faster, Fastest

By Leslie Brokaw |  Sep 1, 1989

In order to compete with other personal-care companies, one distributor introduced a deluxe model sold with accessories.  Read more

The Phantom Customer

By Bruce G. Posner |  Sep 1, 1989

New Pig Corp. has developed an oil-absorbing, membrane-like fence that helps to clean oil spills.  Read more

Play by Play

By Leslie Brokaw |  Sep 1, 1989

Start-up attempts to convince golf tournament operators and sponsors to underwrite its mobile audio broadcasts.  Read more

Public Relations

By Inc. staff |  Sep 1, 1989

Chart: Survey of 2000 adults who were asked to assess how business meets the public's expectations.  Read more

A Fretless Business

By Joshua Hyatt |  Aug 1, 1989

Famous guitar maker has seen a recent surge in sales.  Read more

Music To Their Ears

By Inc. staff |  Aug 1, 1989

A mail-order company promotes non-profit organizations in its catalog.  Read more

Reading The Fine Print

By Inc. staff |  Jul 1, 1989

One CEO sent trade magazine subscriptions to bankers in order to increase his credibility.  Read more

Just a Second

By Inc. staff |  Jul 1, 1989

Survey: 500 execs were asked how long they would wait at a booth to see a trade-show sales representative.  Read more

Trading Places With the Big Guys

By Paul B. Brown |  Jul 1, 1989

How a small shoe-care product manufacturer gets large athletic-shoe makers to endorse its product.  Read more

What Becomes a Legend

By Edward O. Welles |  Jun 1, 1989

Henry Kloss sells his new speakers direct to the public, capitalizing on his legendary reputation among audiophiles.  Read more

Highway Beautification

By Leslie Brokaw |  Jun 1, 1989

A famous bar for motorcycle enthusiasts markets its own brand of cologne.  Read more

Educating Octavia

By Edward O. Welles |  Jun 1, 1989

Woman entrepreneur seeks help in educating herself on the logistics of food production and marketing.  Read more

Promote Thyself

By Leslie Brokaw |  Jun 1, 1989

The Queen Anne Inn in Denver is beginning to reap the benefits of a do-it-yourself PR campaign.  Read more

Direct Mail

By Inc. staff |  Jun 1, 1989

Quill Corp. publishes a direct mail primer: How to Compile and Maintain a Direct Mailing List.  Read more

When Quality Isn't Everything

By Paul B. Brown |  Jun 1, 1989

Great Midwestern Ice Cream produces a private-label product for supermarkets.  Read more

Turning Point

By Jay Finegan |  May 1, 1989

Even the most successful companies didn't start out that way. Here are four companies who have endured hard times.  Read more

Doing Double Time

By Elizabeth Conlin |  Apr 1, 1989

A manfacturer of biodegradable, disposable diapers attacks a singular market with two different strategies.  Read more