Marketing


Recent Marketing Articles

Market Research on the Cheap

By Susan Greco |  Jun 1, 1991

Information about a nonprofit new-product research center.  Read more

Expanding Market Horizons

By Inc. staff |  Jun 1, 1991

Chart demonstrating that companies tend to expand their market horizons the longer they're in business.  Read more

The Great Game of, Ah, Bird Feeders

By George Gendron |  May 1, 1991

The Springfield Remanufacturing Corp. sponsors a Junior Achievement team in a regional competition.  Read more

Making Research Pay

By Anne Murphy |  May 1, 1991

Start-up company provides market research, funding, development assistance to promising technology companies.  Read more

Move Over, Madonna

By Anne Murphy |  May 1, 1991

Start-up company introduces classical-music home videos.  Read more

Sound Strategy

By Edward O. Welles |  May 1, 1991

Profile of a start-up company founder's attempts to sell stereo speakers directly to the consumer.  Read more

Selling in Europe

By Teri Lammers |  May 1, 1991

Seminars on 'Information Gathering in the European Community'.  Read more

Network: April 1991

By Inc. staff |  Apr 1, 1991

Network reader-to-reader advice.  Read more

Network: April 1991

By Inc. staff |  Apr 1, 1991

Network resources.  Read more

The Truth About Start-ups

By Leslie Brokaw |  Apr 1, 1991

Inc. revisits 27 companies profiled in Anatomy of a Start-up to find common pitfalls and experiences.  Read more

Old booths

By Inc. staff |  Apr 1, 1991

Controlling marketing costs by investing in a used trade-show booth.  Read more

Habit-Forming

By Anne Murphy |  Mar 1, 1991

New business produces a tabloid targeting recovering addicts and alcoholics and their families.  Read more

Moving Targets

By Anne Murphy |  Mar 1, 1991

New business sells products catering to commuters.  Read more

Sign Of The Times

By Martha E. Mangelsdorf |  Mar 1, 1991

Start-up company uses bar codes on discount coupon books to track customers.  Read more

Diaper Dan

By Jay Finegan |  Mar 1, 1991

Profile of a start-up diaper-delivery service.  Read more

Building Sales

By Paul B. Brown |  Mar 1, 1991

Advice on building sales while making every marketing dollar count.  Read more

Child's Play

By Ellyn E. Spragins |  Feb 1, 1991

Start-up attempts to sell a positive-message-stuffed doll to kids.  Read more

Less is beautiful

By Inc. staff |  Feb 1, 1991

Advising customers to buy conservatively rather than getting stuck with merchandise.  Read more

Good plan

By Inc. staff |  Feb 1, 1991

Resources for creating a business plan, marketing and expanding into overseas markets.  Read more

Picture this

By Inc. staff |  Feb 1, 1991

Cutting marketing costs by mailing a less expensive photograph filled package instead of an entire brochure.  Read more

They Chew Gum, Don't They?

By Paul B. Brown |  Feb 1, 1991

Why you should think twice about hiring a public relations firm and some advice on choosing a PR firm.  Read more

Network: January 1991

By Inc. staff |  Jan 1, 1991

Network resources.  Read more

Hot Thing

By Leslie Brokaw |  Jan 1, 1991

New business operates out of an incubator selling marinated chili peppers.  Read more

On-Screen Sales

By Paul B. Brown |  Jan 1, 1991

Prodigy's videotex service provides a sophisticated version of direct mail through a PC.  Read more

A New Deal

By Ellyn E. Spragins |  Jan 1, 1991

Royalty financing as a means of paying back investors through royalties on product sales.  Read more

Guaranteed attention

By Inc. staff |  Dec 1, 1990

Pushing an invisible product with new colorful packaging.  Read more

Image Building

By Paul B. Brown |  Dec 1, 1990

Creating a winning corporate image.  Read more

Boomer Berths

By Leslie Brokaw |  Nov 1, 1990

New management company focuses on the retirement housing market.  Read more

A New Twist

By Elizabeth Conlin |  Nov 1, 1990

Subway Sandwiches creates an ecologically minded, money- saving promotion.  Read more

The Winning Ticket

By Inc. staff |  Nov 1, 1990

Business stuffs lottery tickets into direct mail pieces.  Read more

Network: October 1990

By Inc. staff |  Oct 1, 1990

Network reader-to-reader advice on miscellaneous topics.  Read more

You Can Get There from Here

By Inc. staff |  Oct 1, 1990

Printing a map showing how to get to your store on the back of business cards.  Read more

Double-Barreled News Releases

By Inc. staff |  Oct 1, 1990

A PR firm sends news releases on its own progress directly to prospective clients.  Read more

The Name Game

By Leslie Brokaw |  Sep 1, 1990

New narrow niche health-care center offers therapy for women who encounter problems during pregnancy.  Read more

All The Right Connections

By Elizabeth Conlin |  Sep 1, 1990

CEO creates a salesforce of retired executives who listen for hot prospects at the country club.  Read more