Marketing


Recent Marketing Articles

The Winning Ticket

By Inc. staff |  Nov 1, 1990

Business stuffs lottery tickets into direct mail pieces.  Read more

Network: October 1990

By Inc. staff |  Oct 1, 1990

Network reader-to-reader advice on miscellaneous topics.  Read more

You Can Get There from Here

By Inc. staff |  Oct 1, 1990

Printing a map showing how to get to your store on the back of business cards.  Read more

Double-Barreled News Releases

By Inc. staff |  Oct 1, 1990

A PR firm sends news releases on its own progress directly to prospective clients.  Read more

The Name Game

By Leslie Brokaw |  Sep 1, 1990

New narrow niche health-care center offers therapy for women who encounter problems during pregnancy.  Read more

All The Right Connections

By Elizabeth Conlin |  Sep 1, 1990

CEO creates a salesforce of retired executives who listen for hot prospects at the country club.  Read more

Are We Having Fun Yet?

By Inc. staff |  Sep 1, 1990

Front desk employees are supplied with cash to buy toys to promote a relaxed, playful atmosphere.  Read more

Being There

By Edward O. Welles |  Sep 1, 1990

How to succeed in establishing a dynamic presence in the Japanese marketplace.  Read more

Sitting Pretty

By Paul B. Brown |  Sep 1, 1990

Packaging products so they sell themselves.  Read more

Kidwaves

By Elizabeth Conlin |  Aug 1, 1990

Radio station targets the under 12 market with kiddie newscasts and DJs who help their listeners learn.  Read more

Intimate Relations

By John Case |  Aug 1, 1990

Global pressures are forcing even the fiercest competitors to create strategic alliances.  Read more

Changing the Rules

By Leslie Brokaw |  Aug 1, 1990

Inc. revisits two former Anatomy of a Start-up companies to find one a success and one suffering a rough start.  Read more

On the Floor Sales

By Inc. staff |  Aug 1, 1990

Encouraging prospective buyers to visit by subtracting the cost of their flight if they place a particular order.  Read more

Tracking coupons

By Inc. staff |  Aug 1, 1990

Tracking customers by requiring a name, address, and phone number for every coupon given out.  Read more

Paper Trail

By Paul B. Brown |  Aug 1, 1990

Looking through receipt files to target your best customers.  Read more

Just Filling Orders, Sir

By Leslie Brokaw |  Jul 1, 1990

Oliver North cofounds a bullet-resistant vest start-up.  Read more

You Scratch My Back

By Leslie Brokaw |  Jul 1, 1990

Start-up offers free tests for cholesterol and blood pressure readings in malls.  Read more

Power In Numbers

By Elizabeth Conlin |  Jul 1, 1990

Mail-order company teams up with other direct mailers to share the expense.  Read more

Laying the Groundwork

By Leslie Brokaw |  Jul 1, 1990

Inc. revisits a health-care products start-up to find that sales growth is taking longer than projected.  Read more

It's In The Cards

By Inc. staff |  Jul 1, 1990

Knowing how an impressive job title will affect a prospective sale.  Read more

All Expenses-Paid 'Vacation'

By Inc. staff |  Jul 1, 1990

Bringing spouses to trade shows to work the booths and enjoy a vacation.  Read more

A New Lease on Growth

By Tom Richman |  Jul 1, 1990

Leasing other companies' brands to grow your company.  Read more

Kidding Around

By Leslie Brokaw |  Jun 1, 1990

New company markets premium toiletries to children.  Read more

Hard Schlock Cafe

By Leslie Brokaw |  Jun 1, 1990

Dick Clark productions and a New Jersey real estate firm link up to create a chain of diners.  Read more

Where Packaging Is Job One

By Elizabeth Conlin |  Jun 1, 1990

L.A. ad agency owner starts his own beer company.  Read more

Plastics!

By Paul B. Brown |  Jun 1, 1990

Entrepreneur starts business making mailbox posts, speed bumps, and picnic tables from recycled plastic.  Read more

The Product Is the Message

By Paul B. Brown |  Jun 1, 1990

How to turn your product into a household word.  Read more

Intelligent Money

By Ellyn E. Spragins |  Jun 1, 1990

A strategy for getting not just money but helpful advice from private investors.  Read more

A Moving Picture Is Worth

By Inc. staff |  May 1, 1990

Company gets a better response from its direct mail campaign by sending out video catalogs.  Read more

Marketing: Beyond The Product

By Inc. staff |  May 1, 1990

Chart: The percentage of consumers who base purchases on things other than brand loyalty, price and quality.  Read more

How to Compete on Price

By Paul B. Brown |  May 1, 1990

A jewelery distribution company uses strategic pricing as its marketing strategy.  Read more

Network: April 1990

By Inc. staff |  Apr 1, 1990

Network reader-to-reader advice.  Read more

Notebook

By Inc. staff |  Apr 1, 1990

Short informative blurbs on small business-related subjects  Read more

A Whole New Game

By Edward O. Welles |  Apr 1, 1990

A Mexican media magnate and a New York publisher team up to start a national daily sports newspaper called The National.  Read more

How To: Grow a Product-Based Business

By Tom Richman |  Apr 1, 1990

Advice on how to develop a business around a product idea.  Read more