Marketing


Recent Marketing Articles

Sweat Equity

By Leslie Brokaw |  Nov 1, 1988

Deodorant for seven-to-ten year-olds projects growing sales for manufacturer.  Read more

The Thinking Man's CEO

By Steve Solomon |  Nov 1, 1988

Interview with with a CEO who pursues outside activities to expose his company to emerging areas of opportunity.  Read more

Plan B

By Paul B. Brown |  Nov 1, 1988

Marketing information on appealing to the right consumer at the right time.  Read more

Taming the Mail

By Bruce G. Posner |  Oct 1, 1988

A CEO is creating a direct-mailing system so companies can accurately target customers while saving money.  Read more

The Big Read

By Leslie Brokaw |  Oct 1, 1988

New business information on children's bookstores.  Read more

Flower Eating

By Leslie Brokaw |  Oct 1, 1988

New business information on edible flowers in the gourmet cuisine industry.  Read more

Everything You Always Wanted to Know About PR...

By Curtis Hartman |  Oct 1, 1988

Advice on PR strategy with regard to the market, not the media.  Read more

Aerosol Yogurt

By Leslie Brokaw |  Sep 1, 1988

New business information on yogurt-based whipped cream.  Read more

A Business Card In Every Pocket

By Inc. staff |  Sep 1, 1988

Giving new employees personalized business cards helps welcome them to a new company.  Read more

Marketing as Theater

By Paul B. Brown |  Sep 1, 1988

Suggestions on a marketing strategy emphasizing presentation and customer involvement.  Read more

Dressed for Success

By Martha E. Mangelsdorf |  Aug 1, 1988

Women's clothing sold in interchangeable units helps company fight off competition.  Read more

Sign of the Times

By Inc. staff |  Aug 1, 1988

Paranoia sells: new catalog markets spy products to individuals.  Read more

Birth Watch

By Leslie Brokaw |  Aug 1, 1988

New business offers mail-order pregnancy calendar full of relevant facts and tips.  Read more

The Snack Food That's Eating America

By Joseph P. Kahn |  Aug 1, 1988

A portrait of the marketing strategy, research, and development of Smartfood popcorn.  Read more

Secondhand Knowledge

By Inc. staff |  Aug 1, 1988

A marketing research service that lists studies on U.S. and foreign markets.  Read more

Piggyback

By Paul B. Brown |  Aug 1, 1988

A store within a store serves as a joint venture providing benefits to both companies.  Read more

On The Cheap

By Paul B. Brown |  Feb 1, 1988

Stripped of the gaudy language, market research is just information, and information is everywhere. For free.  Read more

Introducing Guerrilla Marketing

By John Case |  Apr 1, 1987

In business as in war, the key to victory is picking the right battlefield and concentrating your troops  Read more

Pizza Fight Mushrooms Into Guerrilla War

By Joshua Hyatt |  Dec 1, 1986

Mr. Shoes Pizza in Rochester, N.Y., takes on Domino's Pizza  Read more

Beating the Post Office at its Own Game

Beating the Post Office at its Own Game |  Nov 1, 1982

Entrepreneur Scott Adler tries to beat the Post Office by offering a new mailing service  Read more

Tips For Trade Shows

By Joanne Kelleher |  Oct 1, 1981

Experienced exhibitors have found ways to boost the return on their trade-show investments.  Read more

Ad Dollars Sense

Aug 1, 1981

What retailer would ignore a half-price offer? According to recent statistics on co-op advertising -- advertising that is paid for jointly by a manufacturer ...  Read more

How To Know Your Customers Better

By Daniel Finlay |  Jun 1, 1981

Demographics sounds expensive and frightening, but it's a useful tool even for small companies.  Read more

Digging Up Dirt on Your E-Business

By Jaime Medovitch

Knowing what people are saying about your company can be the difference between building a positive brand image or a negative one.  Read more

E-mail Marketing

By [AUTHOR]

e-mail marketing  Read more