A New Way to Think About Your Customers 
Brian Halligan, CEO of HubSpot, talks about how to reach customers and keep them coming back to your company site again and again. Watch video
Marketing
Recent Marketing Articles
A New Way to Think About Your Customers
The Marketing Playbook Has Changed
Brian Halligan, founder of HubSpot, talks about the challenges within the changing landscape of marketing. Watch video
Be Honest: How Good Is Your Company Website?
Brian Halligan, founder of HubSpot, talks about how creating good content and getting links back to your site can boost your business. Watch video
Seth Godin: 5 Ways to Grow Your Market
The world's top marketing guru explains how to innovate your sales and marketing. Read more
How Online Reviews Make (or Break) Your Business
Reviews matter more--much more--than you might think. Here's how to use the feedback to your advantage. Read more
Inbound Marketing Is Simple. Show Your Customer Some Love
Brian Halligan, founder of HubSpot, gives a 101 on inbound marketing and its benefits. Watch video
Tell Stories & You'll Boost Sales (Because of How Human Brains Are Wired)
Storytelling appeals to how the brain processes information. Here's five ways to make that work for your business. Read more
Modern Marketing: Turn Your Company Into a Magnet
Brian Halligan, founder of marketing software company HubSpot, says you should toss out the rules of traditional marketing, and embrace a new philosophy. Watch video
6 Sales Lessons From the Election
The recent election teaches important lessons about what really works in sales and marketing. Read more
Reality Show Goes Inside the Place Memes Are Made
I Can Has Cheezburger and FAILBlog are (in)famous for making memes. Now they have a new reality series. Founder Ben Huh talks about letting Bravo's cameras i... Read more
How to Be a Great Radio Guest
You may be a great speaker. But do you know how to shine on the radio? Read more
Don't Sabotage Your Social Media: 6 Sure Ways
Here's a basic checklist to quickly make sure your social media tactics are on the right track. Read more
Where CEOs Spend Their Time (& Money) on Social Media
A new survey shows that more small business owners are not only using social media but they are willing to pay for help. Read more
5 Deadliest Marketing Sins
Sometimes your marketing messages can do more harm than good. Are you guilty of any of these mistakes? Read more
Sell Like a Pro: 6 Easy Rules
Top sales guru Jeff Thull, in his book Exceptional Selling , offers some unique perspective on closing the sale. Read more
How to Handle a Manipulative Employee
The five warning signs that a employee is trying to manipulate you... and what to do if they are. Read more
How an Entrepreneur Became the Go-To Spokesman for U.S. Manufacturing
Drew Greenblatt, president of Marlin Steel, routinely gets covered in the media, testifies before Congress, and writes and speaks nationwide--and could be an... Read more
Become a World-Changing Thought Leader
Inc. editor-at-large Leigh Buchanan interviews Clay Christensen's publicity advisor about how entrepreneurs can be thought leaders too. Read more
7 Secrets for Hiring Great Employees
The most successful bosses share their secret hiring techniques. Read more
How to Make Your B2B Content Sexy
Don't dismiss the power of great content. You could be missing tons of new traffic to your website and the sales it will surely produce. Read more
Explore a Seemingly Unrelated Industry for a Day
Where will you find your next powerful idea? It might just be when you take a close look at a different business. Read more
Avoid Social Networking Pitfalls: 4 Tips
Social networking can be hazardous to your corporate health. Here are four potential hurdles and how to overcome them. Read more
Take Advantage of the Recovering Economy: 5 Tips
Use these five tips to adapt your sales and marketing efforts to the improving U.S. economy. Read more
6 Ways to Spoil Great PR Opportunities
Recognize any of the behaviors on this list? If so, you might be getting in the way of your company getting good PR. Read more
Why You Need to Tell Stories
Using stories to describe your product helps employees, customers, and press understand how it works in the real world, not in a presentation deck. Read more
The Secrets of Exceptional Marketers
Here are the five best strategic marketing ideas of the past decade. Read more
Remember the Company You Don't Want Yours to Be
When you're building a start-up, it's easy to lose sight of your original vision. I learned the incredible importance of knowing precisely where you don't wa... Read more
The New Rules of Viral Videos
They're getting longer and funnier--and they're barely recognizable as advertisements. Read more
5 Tips for Winning a Debate
You might not be on a national stage like Mitt Romney and President Obama, but you can take some cues from the pros. Here's how to win even the most casual d... Read more
Have the Best Trade Show Schwag
Schwag, when done right, can reap big rewards. Here are the three things to keep in mind when preparing for your next conference. Read more
Create a Scalable Brand
Your brand is the core of your marketing strategy. Jackie Yeaney of Red Hat shares her thoughts on how the brand fuels marketing investments that drive reven... Read more
Tim Cook's Apology: the Good, Bad & Ugly
Apple screwed up, and admitted it. Here are some of the highlights--and lowlights--of Tim Cook's 'We fell short' letter. Read more
We All Scream for Customer Insights
Nothing drives home the importance of customer feedback like standing on a street corner handing out ice cream samples. Here are the lessons we learned. Read more
'As Soon As the Site Is Down, Nothing Matters'
Last year, hackers took down music distribution site SoundCloud for 36 hours. Co-founder Alex Ljung explains how SoundCloud responded to millions of infuriat... Watch video
7 Ways to Make Customers Love You
Follow these simple rules and you'll have customers buying from you again and again and again. Read more
