Brand Messaging: Don't Get Lost in Translation
When people don't understand you, they tune you out. Make sure your customers get what you're saying. Read more
Marketing
Recent Marketing Articles
10 Tricks for a Fabulous Workday
It takes just as much effort to have a wonderful day as it does to have a miserable one. Why not enjoy yourself? Read more
3 Non-Financial "Gifts" for Your Sales Team
Growing sales is not about motivational efforts or higher commissions for your sales force. The best incentive is to invest in your business model and your b... Read more
5 Tips for Getting and Handling Press
Harness the power of the media to market your business using these five tips. Read more
5 PR Lessons From the Chick-fil-A Crisis
Embattled Chick-fil-A president Dan Cathy ignited controversy recently by opposing gay marriage. Here's what went wrong--and how you can avoid a PR disaster. Read more
6 Great Ways to Boost Your Energy
Want to be a world-class leader? Here are a few simple lifestyle changes that can help you improve your game. Read more
How to Know if Your Marketing Firm Is Giving You BS
You want results, and all they talk about is "branding." What gives? Read more
Turn Your Hobby Into Company Profits
I've practiced improv comedy and climbed ice formations. But I never thought that one of my hobbies would translate into a significant new revenue stream for... Read more
5 Things You Don't Know About Facebook Exposure
Is Facebook hiding posts from your page and making your business pay for the privilege of reaching your fans? The engineer behind Promoted Posts clears up th... Read more
How to Pitch the Media 
Public relations advice from Thrillist co-founder Adam Rich and Scott Gerber, founder of the Young Entrepreneur Council. Watch video
How 3 Top Brands Mastered Olympics Marketing
OK, so maybe you can't afford David Beckham. But you can still pick up tricks for hot Web videos from these top brands. Read more
How Do You Fit into the Marketplace?
Naked Pizza founder Robbie Vitrano says today's marketplace demands profitability and responsible behavior from businesses. Watch video
5 Tips for Creating a Winning Presentation
From no projector to awful audio, it's not uncommon to be faced with unexpected "gotchas" when giving a presentation. Here's how to make your presentation go... Read more
Smarter Way to Give Back
A good community service plan helps your community and your own company. Here's how my agency did it. Read more
The $1 Million Elevator Ride
It's not always the pitch that matters. Sometimes you need to know when to shut up and listen. Read more
Problem-Solving Trick: Ask the Right Question
When a project gets stuck, the obstacle usually falls into one of these three categories. Read more
3 Tricks to Create More Time in Your Workday
Shaking up your workload can also makes you more successful. Use these three simple rules to make a change. Read more
Attract Record-Breaking Traffic to Your Website
Base your Web-content decisions on strong data about what your target demographic wants, instead of what you want. Read more
True Secret to Success (It's Not What You Think)
If you're not exercising this emotional muscle, you're probably setting yourself up for failure. Read more
5 Steps to Scaling Beyond the Founder
Most entrepreneurs are directly involved in nurturing customer relationships. But once the business grows beyond a few key clients you'll need new growth tac... Read more
6 Places Your Business Is Leaking Money
Small, hasty decisions can leave you stuck with ongoing costs. Use this checklist to tighten up your budget. Read more
Don't Outsource Your Sales. Here's Why
Independent sales reps may seem cost-effective, but when it comes to longterm business strategy, they are too risky for these three important reasons. Read more
Biggest Obstacle to Business Growth
Some of the biggest market shifts of the past 15 years happened when people challenged the existing assumptions. Read more
Turn Into a Rockstar Speaker: 7 Social Media Tips
If you're presenting--and you should be presenting, if you're trying to grow your business--social media can help you stand out. Read more
3 Who Turned Tragedy Into Success
Forget about lemonade: These successful entrepreneurs turned lemons into once-in-a-lifetime opportunities. Read more
