Marketing


Recent Marketing Articles

Kid Holder

By Leslie Brokaw |  Dec 1, 1989

Woman creates Wiggle Wrap, a harness to bind children into seats.  Read more

Rising Son

By Joel Kotkin |  Nov 1, 1989

After being edged out of the computer business by the giants, a Japanese entrepreneur starts a smaller firm.  Read more

Chips Ahoy

By Leslie Brokaw |  Nov 1, 1989

A telemarketing company plans to set up a national operation to market semiconductors.  Read more

The Blues (for Now)

By Leslie Brokaw |  Nov 1, 1989

Founder attempts to juggle three recording-industry businesses while his newest company suffers.  Read more

Promote Value

By Inc. staff |  Nov 1, 1989

A sales promoter buys items at a discount in order to pass on savings to the customer.  Read more

The Company Store

By Paul B. Brown |  Nov 1, 1989

A manufacturer maintains its only retail store for the sole purpose of conducting market research.  Read more

The Selling of Ethics

By Elizabeth Conlin |  Oct 1, 1989

Two hair-care competitors trade jabs on whether or not it's ethical to advertise a company's political correctness.  Read more

Power Poll

By Leslie Brokaw |  Oct 1, 1989

Quick Tally Systems has developed a way to instantly tabulate and display the results from polls on video.  Read more

Fast, Faster, Fastest

By Leslie Brokaw |  Sep 1, 1989

In order to compete with other personal-care companies, one distributor introduced a deluxe model sold with accessories.  Read more

The Phantom Customer

By Bruce G. Posner |  Sep 1, 1989

New Pig Corp. has developed an oil-absorbing, membrane-like fence that helps to clean oil spills.  Read more

Play by Play

By Leslie Brokaw |  Sep 1, 1989

Start-up attempts to convince golf tournament operators and sponsors to underwrite its mobile audio broadcasts.  Read more

Public Relations

By Inc. staff |  Sep 1, 1989

Chart: Survey of 2000 adults who were asked to assess how business meets the public's expectations.  Read more

A Fretless Business

By Joshua Hyatt |  Aug 1, 1989

Famous guitar maker has seen a recent surge in sales.  Read more

Music To Their Ears

By Inc. staff |  Aug 1, 1989

A mail-order company promotes non-profit organizations in its catalog.  Read more

Reading The Fine Print

By Inc. staff |  Jul 1, 1989

One CEO sent trade magazine subscriptions to bankers in order to increase his credibility.  Read more

Just a Second

By Inc. staff |  Jul 1, 1989

Survey: 500 execs were asked how long they would wait at a booth to see a trade-show sales representative.  Read more

Trading Places With the Big Guys

By Paul B. Brown |  Jul 1, 1989

How a small shoe-care product manufacturer gets large athletic-shoe makers to endorse its product.  Read more

What Becomes a Legend

By Edward O. Welles |  Jun 1, 1989

Henry Kloss sells his new speakers direct to the public, capitalizing on his legendary reputation among audiophiles.  Read more

Highway Beautification

By Leslie Brokaw |  Jun 1, 1989

A famous bar for motorcycle enthusiasts markets its own brand of cologne.  Read more

Educating Octavia

By Edward O. Welles |  Jun 1, 1989

Woman entrepreneur seeks help in educating herself on the logistics of food production and marketing.  Read more

Promote Thyself

By Leslie Brokaw |  Jun 1, 1989

The Queen Anne Inn in Denver is beginning to reap the benefits of a do-it-yourself PR campaign.  Read more

Direct Mail

By Inc. staff |  Jun 1, 1989

Quill Corp. publishes a direct mail primer: How to Compile and Maintain a Direct Mailing List.  Read more

When Quality Isn't Everything

By Paul B. Brown |  Jun 1, 1989

Great Midwestern Ice Cream produces a private-label product for supermarkets.  Read more

Turning Point

By Jay Finegan |  May 1, 1989

Even the most successful companies didn't start out that way. Here are four companies who have endured hard times.  Read more

Doing Double Time

By Elizabeth Conlin |  Apr 1, 1989

A manfacturer of biodegradable, disposable diapers attacks a singular market with two different strategies.  Read more

Name Game

By Inc. staff |  Apr 1, 1989

Company finds an appropriate name for its romance novels on tape: Kissettes.  Read more

Competitive Advantage

By John Case |  Apr 1, 1989

What to expect in the 90's from the market changes that brought about the entrepreneurial boom of the 80's.  Read more

Keeping The VC Door Ajar

By Inc. staff |  Apr 1, 1989

A software company keeps a file of the venture capitalists who have expressed interest in them.  Read more

Making The Most Of Mailings

By Inc. staff |  Apr 1, 1989

Overseas Adventure Travel includes a contest in its mailings to ensure that their material is read.  Read more

Letter Quality

By Inc. staff |  Apr 1, 1989

A company stresses its '0.1 percent customer rejects' on every one of its letterheads.  Read more

Looking Out For Number One

By Paul B. Brown |  Apr 1, 1989

Being an industry leader is the best marketing edge.  Read more

No Frills PR

By Inc. staff |  Mar 1, 1989

PR firm founder suggests simplicity and directness in his field.  Read more

Signs of the Times

By Inc. staff |  Mar 1, 1989

A marketing expert notes that his company has turned its attention to collecting elementary-school children names.  Read more

Highlight The Hook

By Inc. staff |  Mar 1, 1989

A company president highlights key points of his written sales pitch in yellow when sending it to clients.  Read more

Shifting Gears

By Leslie Brokaw |  Feb 1, 1989

Bicycle company designs handlebars with built-in gear changers for serious bikers.  Read more