Marketing


Recent Marketing Articles

Doing Double Time

By Elizabeth Conlin |  Apr 1, 1989

A manfacturer of biodegradable, disposable diapers attacks a singular market with two different strategies.  Read more

Name Game

By Inc. staff |  Apr 1, 1989

Company finds an appropriate name for its romance novels on tape: Kissettes.  Read more

Competitive Advantage

By John Case |  Apr 1, 1989

What to expect in the 90's from the market changes that brought about the entrepreneurial boom of the 80's.  Read more

Keeping The VC Door Ajar

By Inc. staff |  Apr 1, 1989

A software company keeps a file of the venture capitalists who have expressed interest in them.  Read more

Making The Most Of Mailings

By Inc. staff |  Apr 1, 1989

Overseas Adventure Travel includes a contest in its mailings to ensure that their material is read.  Read more

Letter Quality

By Inc. staff |  Apr 1, 1989

A company stresses its '0.1 percent customer rejects' on every one of its letterheads.  Read more

Looking Out For Number One

By Paul B. Brown |  Apr 1, 1989

Being an industry leader is the best marketing edge.  Read more

No Frills PR

By Inc. staff |  Mar 1, 1989

PR firm founder suggests simplicity and directness in his field.  Read more

Signs of the Times

By Inc. staff |  Mar 1, 1989

A marketing expert notes that his company has turned its attention to collecting elementary-school children names.  Read more

Highlight The Hook

By Inc. staff |  Mar 1, 1989

A company president highlights key points of his written sales pitch in yellow when sending it to clients.  Read more

Shifting Gears

By Leslie Brokaw |  Feb 1, 1989

Bicycle company designs handlebars with built-in gear changers for serious bikers.  Read more

Chew Chew

By Leslie Brokaw |  Feb 1, 1989

Vitamins packaged like Life Savers are now marketed at the cash register.  Read more

Cookie Monsters

By Paul B. Brown |  Feb 1, 1989

All-natural cookie manufacturer successfully competes with the cookie classics.  Read more

Free-Trial Feedback

By Inc. staff |  Feb 1, 1989

Market researcher creates device for absorbing leaks around manufacturing machinery  Read more

Changing Diapers

By John Case |  Jan 1, 1989

The second try for a diaper start-up company is proving more successful.  Read more

Making The Grade

By Martha E. Mangelsdorf |  Jan 1, 1989

Entrepreneur targets his business niche during a business school research project.  Read more

Light Show

By Leslie Brokaw |  Jan 1, 1989

New Business paragraph on multiplex cinemas with nightclub atmospheres.  Read more

Water Buddies

By Leslie Brokaw |  Jan 1, 1989

Water-purifying company licenses technology but maintains name to develop market identity.  Read more

If They Can't Find It, They Can't Buy It

By Inc. staff |  Jan 1, 1989

One CEO combats distribution problems by stitching her address on the product.  Read more

Missions Impossible

By Paul B. Brown |  Jan 1, 1989

Profile of three start-up companies and their experiences in marketing new products.  Read more

Telemarketing: A Consumer's View

By Inc. staff |  Jan 1, 1989

Some statistics concerning customers' responses to telephone sales calls.  Read more

Word of Mouth

By Leslie Brokaw |  Dec 1, 1988

Word of mouth brings one bread business into great expansion.  Read more

One Man's Meat

By Paul B. Brown |  Dec 1, 1988

Supplier of discontinued china and crystal finds that natural disasters promote good business.  Read more

Sweet Deal

By Leslie Brokaw |  Dec 1, 1988

New business information on fruit-sweetened cookies.  Read more

License to Steal

By Paul B. Brown |  Dec 1, 1988

One start-up increased sales by using an already established name for mass marketing.  Read more

Get A Whiff Of This

By Leslie Brokaw |  Nov 1, 1988

Creative Environments Inc. founder plans to expand product fragrancing company.  Read more

Sweat Equity

By Leslie Brokaw |  Nov 1, 1988

Deodorant for seven-to-ten year-olds projects growing sales for manufacturer.  Read more

The Thinking Man's CEO

By Steve Solomon |  Nov 1, 1988

Interview with with a CEO who pursues outside activities to expose his company to emerging areas of opportunity.  Read more

Plan B

By Paul B. Brown |  Nov 1, 1988

Marketing information on appealing to the right consumer at the right time.  Read more

Taming the Mail

By Bruce G. Posner |  Oct 1, 1988

A CEO is creating a direct-mailing system so companies can accurately target customers while saving money.  Read more

The Big Read

By Leslie Brokaw |  Oct 1, 1988

New business information on children's bookstores.  Read more

Flower Eating

By Leslie Brokaw |  Oct 1, 1988

New business information on edible flowers in the gourmet cuisine industry.  Read more

Everything You Always Wanted to Know About PR...

By Curtis Hartman |  Oct 1, 1988

Advice on PR strategy with regard to the market, not the media.  Read more

Aerosol Yogurt

By Leslie Brokaw |  Sep 1, 1988

New business information on yogurt-based whipped cream.  Read more

A Business Card In Every Pocket

By Inc. staff |  Sep 1, 1988

Giving new employees personalized business cards helps welcome them to a new company.  Read more