Marketing


Recent Marketing Articles

Write a Better Blog: 5 Tricks From a Veteran

No, a blog alone won't bring you new business. But it will give you a way to take part in the discussions that matter most to you--and your industry.  Read more

How High-Tech Is Changing Retail

The difference between the winners and losers in retail increasingly comes down to one factor: tech savvy.  Read more

Write Winning Blog Posts 

Web writing advice from Soraya Darabi, co-founder of Foodspotting, and Scott Gerber, founder of the Young Entrepreneur Council.  Watch video

5 Things to Do While Everyone Else Is on Vacation

The world seems to slow down a little in August. But forget conventional wisdom: Use the dog days to your advantage.  Read more

Building an Audience from Zero 

Entrepreneur Cal McAllister talks about leading his ad company, the Wexley School for Girls, to build a fanbase for a new pro soccer team.  Watch video

5 Most Common Marketing Mistakes

Effective marketing means stepping back, doing your homework, and (usually) starting over from scratch.  Read more

3 Cool Web Tools to Deepen Relationships With (Other) Entrepreneurs

Use technology to build stronger, more meaningful (virtual or real-life) relationships with small business owners. Here's three examples I love.  Read more

The Wexley Way: Stop Worrying About Everything 

Cal McAllister, founder of ad agency Wexley School for Girls, talks about his company's odd strategy for getting things done.  Watch video

Thinking Outside the Box 

Cal McAllister, co-founder of Wexley School for Girls, talks about why he started his odd-ball ad agency and how he makes it stand out.  Watch video

Your Business Needs Fans, Not Customers 

Cal McAllister, co-founder of ad agency Wexley School for Girls, talks about the difference between fans and customers.  Watch video

5 Steps to a Successful Start-up

David Klein, CEO of CommonBond, is building his new company with an eye for value creation and growth. Here are five things he's doing that others should emu...  Read more

Dealing With the Oprah Effect 

Carol's Daughter founder Lisa Price talks about handling the massive influx of customers after Oprah Winfrey featured the beauty brand on her famous talk show.  Watch video

5 Reasons Ayn Rand Is Bad for Business

CEOs that tout Ayn Rand as a "must read" in their firm are making a huge mistake.  Read more

5 Great Companies That Make Money & Do Good

Need a little inspiration? Check the creative spark behind these socially conscious business models.  Read more

Easy Trick to Avoid a Price War

Don't get stuck slashing prices. Instead, use this consumer-behavior secret to reframe the competition.  Read more

5 Ways to Tie Your Brand to News Events 

Public relations advice from serial entrepreneur and investor David Rose, and Scott Gerber, founder of the Young Entrepreneur Council.  Watch video

Positive Thinking: How to Change Your Future

Want to be more successful? Change the way you view the world by adopting these 10 beliefs.  Read more

3 Lessons in Viral Buzz From the Mars Rover

Sure, exploring the final frontier is a huge advantage when it comes to generating viral buzz, but it's not all that NASA does right.  Read more

'Freaking Out': What Happened the Day Joe Cohen Launched Lore 

First-time entrepreneur Joe Cohen talks about what to do when Launch Day inevitably doesn't go according to plan.  Watch video

6 Sales Tips From Istanbul's Grand Bazaar

Competition is fierce inside this ancient, 5,000-shop market. Here's how the best merchants stand out--and what you can learn from them.  Read more

5 Rules: How to Avoid a Spam Filter

Does your role involve emailing people you don't know? Make sure you're not landing in the junkmail box.  Read more

CEO Secrets for a Worry-Free Vacation

Checking out completely (or almost) is not only good for you: It's better for your team, too. Use these tricks to delegate the right way.  Read more

Brand Messaging: Don't Get Lost in Translation

When people don't understand you, they tune you out. Make sure your customers get what you're saying.  Read more

10 Tricks for a Fabulous Workday

It takes just as much effort to have a wonderful day as it does to have a miserable one. Why not enjoy yourself?  Read more

3 Non-Financial "Gifts" for Your Sales Team

Growing sales is not about motivational efforts or higher commissions for your sales force. The best incentive is to invest in your business model and your b...  Read more

5 Tips for Getting and Handling Press

Harness the power of the media to market your business using these five tips.  Read more

5 PR Lessons From the Chick-fil-A Crisis

Embattled Chick-fil-A president Dan Cathy ignited controversy recently by opposing gay marriage. Here's what went wrong--and how you can avoid a PR disaster.  Read more

6 Great Ways to Boost Your Energy

Want to be a world-class leader? Here are a few simple lifestyle changes that can help you improve your game.  Read more

How to Know if Your Marketing Firm Is Giving You BS

You want results, and all they talk about is "branding." What gives?  Read more

Turn Your Hobby Into Company Profits

I've practiced improv comedy and climbed ice formations. But I never thought that one of my hobbies would translate into a significant new revenue stream for...  Read more

5 Things You Don't Know About Facebook Exposure

Is Facebook hiding posts from your page and making your business pay for the privilege of reaching your fans? The engineer behind Promoted Posts clears up th...  Read more

How to Pitch the Media 

Public relations advice from Thrillist co-founder Adam Rich and Scott Gerber, founder of the Young Entrepreneur Council.  Watch video

How 3 Top Brands Mastered Olympics Marketing

OK, so maybe you can't afford David Beckham. But you can still pick up tricks for hot Web videos from these top brands.  Read more

How Do You Fit into the Marketplace? 

Naked Pizza founder Robbie Vitrano says today's marketplace demands profitability and responsible behavior from businesses.  Watch video

5 Tips for Creating a Winning Presentation

From no projector to awful audio, it's not uncommon to be faced with unexpected "gotchas" when giving a presentation. Here's how to make your presentation go...  Read more