Decide Now: Are You Neiman Marcus or Walmart?
Frito-Lay execs just came out and said it: The middle class is disappearing. Can your product strategy adapt to this new reality? Read more
Marketing
Recent Marketing Articles
Learn From Obama's LinkedIn Profile
LinkedIn is a tough platform for politicians. So we asked an army of LinkedIn experts what the Obama campaign could do better--and how you can apply that to ... Read more
Email Marketing: 6 Tricks for Better Results
Email can be boring or annoying, and it certainly is not the new kid on the block. But as a consistent revenue driver with an unmatched ROI, it can be a boon... Read more
How Big Business Ruined 'Artisanal'
When Dunkin' Donuts and Domino's brand with 'artisanal,' does it lose meaning for home-grown companies producing small-batch goodies? Read more
Success Tips for Family-Owned Companies
Family-owned businesses are vital to the economy--but most can't transition successfully to a second generation. There's a better way to preserve your compan... Read more
Facebook Ads: Deconstructing the ComScore Report
Critics claim that Facebook ads don't really work. Now Facebook is fighting back with data--but don't believe everything you read. Read more
3 Changes to Make Your Company Grow
A company needs to make some philosophical shifts to go from scrappy start-up to big expansion. Read more
10 Things You Shouldn't Tweet
Here are the kinds of tweets that can kill your social media goodwill with customers, 140 characters at a time. Read more
Why Your Employees Are Lying to You
Honesty may be the best policy, but there are some cases in which employees feel compelled to feed you lies. Here's how to avoid those situations. Read more
5 Toxic Beliefs That Ruin Careers
People who hold these beliefs tend lack the energy required to create their own success. Don't be one of them. Read more
Stop Killing Your Credibility: 3 Tips
Are you aware of the little ways you damage your reputation and your business? Here's how to maintain your self-respect and that of others. Read more
Make Customer Trends Pay Off
One way to manage the peaks and valleys of cash flow is to plan marketing strategies based on your customer trends. Read more
3 Marketing Lessons from a Blackjack Gambler
Use these simple strategies learned from Black Jack to turbo charge your marketing results. Read more
How to Tell a Great Story
Use this seven-step process to develop and tell a business anecdote that will you help close the deal. Read more
Customer Service Tricks for Small Business
From Amazon to Lego to Zappos, plenty of big corporations have won kudos for their personal touch. Here's how you can steal their best ideas. Read more
How Good Is Your Presentation?
Keep your presentation on target and compelling by asking these yes-or-no questions before you walk into the meeting. Read more
How to Leverage Your Best Contacts
Networking is not about collecting phone numbers; it's about doing business. Here's how to nurture contacts into relationships. Read more
How to Make Failure Impossible
No one likes failing. Use these four steps to make sure you're always a winner. Read more
Land a Customer Meeting: 4 Rules
Yeah, we know: Cold calling stinks. Here's how to get someone to give you the time of day. Read more
Refine Your Product Messaging 
Promotional pearls of wisdom from David Meerman Scott, author of The New Rules of Marketing and P.R., and Scott Gerber, founder of the Young Entrepr... Watch video
6 PR Tricks: How to Court the Media
Building relationships with the press can feel a lot like dating. Follow these rules to develop a real connection. Read more
Burn Your NDA
Three reasons to run a more open, honest start-up. (And, no, that doesn't involve non-disclosure agreements.) Read more
Start an Email Marketing Campaign in Minutes
A round-up of some of the best online newsletter services out there. Plus: Three etiquette rules you must follow. Read more
Digital Overload: When to Unplug
Need to be more productive? Use these strategies to tune out IM messages, apps, social media and other distractions. Read more
Have Customers Write Your Sales Message
Marketers aren't usually very good at writing an effective, strong sales message. You're better off asking customers for help. Read more
