How Big Business Ruined 'Artisanal'
When Dunkin' Donuts and Domino's brand with 'artisanal,' does it lose meaning for home-grown companies producing small-batch goodies? Read more
Marketing
Recent Marketing Articles
Success Tips for Family-Owned Companies
Family-owned businesses are vital to the economy--but most can't transition successfully to a second generation. There's a better way to preserve your compan... Read more
Facebook Ads: Deconstructing the ComScore Report
Critics claim that Facebook ads don't really work. Now Facebook is fighting back with data--but don't believe everything you read. Read more
3 Changes to Make Your Company Grow
A company needs to make some philosophical shifts to go from scrappy start-up to big expansion. Read more
10 Things You Shouldn't Tweet
Here are the kinds of tweets that can kill your social media goodwill with customers, 140 characters at a time. Read more
Why Your Employees Are Lying to You
Honesty may be the best policy, but there are some cases in which employees feel compelled to feed you lies. Here's how to avoid those situations. Read more
5 Toxic Beliefs That Ruin Careers
People who hold these beliefs tend lack the energy required to create their own success. Don't be one of them. Read more
Stop Killing Your Credibility: 3 Tips
Are you aware of the little ways you damage your reputation and your business? Here's how to maintain your self-respect and that of others. Read more
Make Customer Trends Pay Off
One way to manage the peaks and valleys of cash flow is to plan marketing strategies based on your customer trends. Read more
3 Marketing Lessons from a Blackjack Gambler
Use these simple strategies learned from Black Jack to turbo charge your marketing results. Read more
How to Tell a Great Story
Use this seven-step process to develop and tell a business anecdote that will you help close the deal. Read more
Customer Service Tricks for Small Business
From Amazon to Lego to Zappos, plenty of big corporations have won kudos for their personal touch. Here's how you can steal their best ideas. Read more
How Good Is Your Presentation?
Keep your presentation on target and compelling by asking these yes-or-no questions before you walk into the meeting. Read more
How to Leverage Your Best Contacts
Networking is not about collecting phone numbers; it's about doing business. Here's how to nurture contacts into relationships. Read more
How to Make Failure Impossible
No one likes failing. Use these four steps to make sure you're always a winner. Read more
Land a Customer Meeting: 4 Rules
Yeah, we know: Cold calling stinks. Here's how to get someone to give you the time of day. Read more
Refine Your Product Messaging 
Promotional pearls of wisdom from David Meerman Scott, author of The New Rules of Marketing and P.R., and Scott Gerber, founder of the Young Entrepr... Watch video
6 PR Tricks: How to Court the Media
Building relationships with the press can feel a lot like dating. Follow these rules to develop a real connection. Read more
Burn Your NDA
Three reasons to run a more open, honest start-up. (And, no, that doesn't involve non-disclosure agreements.) Read more
Start an Email Marketing Campaign in Minutes
A round-up of some of the best online newsletter services out there. Plus: Three etiquette rules you must follow. Read more
Digital Overload: When to Unplug
Need to be more productive? Use these strategies to tune out IM messages, apps, social media and other distractions. Read more
Have Customers Write Your Sales Message
Marketers aren't usually very good at writing an effective, strong sales message. You're better off asking customers for help. Read more
Proposals That Win Business: 5 Rules
A new report suggests that structure, size and timing all matter. Here's how to get the details right. Read more
Sports Marketing: Forget the NFL--Try Ultimate Fighting
Sponsoring niche sports costs less, but can stıll pack a marketing punch. Read more
12 Online PR Blunders to Avoid
Do you Facebook during happy hour? Retweet without doing your research? You could cause a huge PR mess. Young entrepreneurs share their best tips for promoti... Read more
Get More People to 'Like' You: 3 Tips
Have Twitter and Facebook become too noisy and useless for meaningful interaction? Here are three tips for taking better advantage of social media opportunit... Read more
Your Story Is Your Marketing Strategy
Even small businesses can create powerful, meaningful, sincere branding messages. Read more
Business Lunch Etiquette: 8 Rules
Amid technology overload, face-to-face interactions are even more important. Follow these rules to make sure lunch meetings are both fun and productive. Read more
How Twitter & Texting Saved Writing
The end of literacy as we know it? Get over yourself. These popular tools force people to write more clearly and concisely. Read more
Becoming Obama's Favorite Lunch Spot
Here's how a pair of Washington, D.C., restaurant entrepreneurs earned a visit from President Barack Obama during National Small Business Week. Read more
Increase Your Retail Foot Traffic
Tips on how to generate customer interest from Cyriac Roeding, co-founder of Shopkick, and Scott Gerber, founder of the Young Entrepreneur Council. Watch video
To Groupon or Not To Groupon? Do This First
Understand your customers--and the possible return, if any--before you make a Groupon-like offer. Read more
Why Gotham Dream Cars Founder Ignores Traditional Media
Noah Lehmann-Haupt, founder of Gotham Dream Cars, a luxury car rental company, focuses exclusively on targeted Internet marketing. Watch video
6 Marketing Techniques for Every Entrepreneur
Tools and advice from Neil Patel, co-founder of KISSmetrics, and Scott Gerber, founder of the Young Entrepreneur Council. Watch video
How to Ask Your Bank for Money
You're not pitching the upside--you're alleviating fears about downside risk. Make sure you know the difference. Read more
