Have Customers Write Your Sales Message
Marketers aren't usually very good at writing an effective, strong sales message. You're better off asking customers for help. Read more
Marketing
Recent Marketing Articles
Proposals That Win Business: 5 Rules
A new report suggests that structure, size and timing all matter. Here's how to get the details right. Read more
Sports Marketing: Forget the NFL--Try Ultimate Fighting
Sponsoring niche sports costs less, but can stıll pack a marketing punch. Read more
12 Online PR Blunders to Avoid
Do you Facebook during happy hour? Retweet without doing your research? You could cause a huge PR mess. Young entrepreneurs share their best tips for promoti... Read more
Get More People to 'Like' You: 3 Tips
Have Twitter and Facebook become too noisy and useless for meaningful interaction? Here are three tips for taking better advantage of social media opportunit... Read more
Your Story Is Your Marketing Strategy
Even small businesses can create powerful, meaningful, sincere branding messages. Read more
Business Lunch Etiquette: 8 Rules
Amid technology overload, face-to-face interactions are even more important. Follow these rules to make sure lunch meetings are both fun and productive. Read more
How Twitter & Texting Saved Writing
The end of literacy as we know it? Get over yourself. These popular tools force people to write more clearly and concisely. Read more
Becoming Obama's Favorite Lunch Spot
Here's how a pair of Washington, D.C., restaurant entrepreneurs earned a visit from President Barack Obama during National Small Business Week. Read more
Increase Your Retail Foot Traffic 
Tips on how to generate customer interest from Cyriac Roeding, co-founder of Shopkick, and Scott Gerber, founder of the Young Entrepreneur Council. Watch video
To Groupon or Not To Groupon? Do This First
Understand your customers--and the possible return, if any--before you make a Groupon-like offer. Read more
Why Gotham Dream Cars Founder Ignores Traditional Media
Noah Lehmann-Haupt, founder of Gotham Dream Cars, a luxury car rental company, focuses exclusively on targeted Internet marketing. Watch video
6 Marketing Techniques for Every Entrepreneur
Tools and advice from Neil Patel, co-founder of KISSmetrics, and Scott Gerber, founder of the Young Entrepreneur Council. Watch video
How to Ask Your Bank for Money
You're not pitching the upside--you're alleviating fears about downside risk. Make sure you know the difference. Read more
Email Marketing: 7 Mistakes NOT to Make
We've sent more than 1.5 billion emails since launching five years ago. We've made a few mistakes--and learned some vital lessons. Read more
Get Website Users to Stay Longer: 7 Tips
Advice from Emerson Spartz, founder of Spartz Media, and Scott Gerber, founder of the Young Entrepreneur Council. Watch video
Do-It-Yourself Public Relations
Hiring a top PR firm is often out of the question for start-ups. Here are five tips for how to handle your own public relations. Read more
How To Become An Online Personality
Cultivate more business by becoming the online face of your company. Tips from Shira Lazar, co-founder of WhatsTrending.com, and Scott Gerber, founder of the... Watch video
Michael Useem: A Leadership Checklist
In 2010, the Copiapó mine in Chile collapsed and trapped 33 miners. Wharton professor Michael Useem talks about leadership lessons from how Chile's Minister... Watch video
Warby Parker's Killer Branding Strategy
Neil Blumenthal, co-founder of Warby Parker, reveals why the best marketing plans are simple and won't bust your budget. Watch video
Double-check Your Marketing Materials
Make sure your promotional content is effective. Tips from Yael Cohen, founder of Fuck Cancer, an early-detection non-profit, and Scott Gerber, founder of th... Watch video
Entrepreneurs Agree: Yahoo Had to Get Rid of Thompson
Scott Thompson stepped down as CEO this weekend after inaccuracies were found on his resume. See why these entrepreneurs think it was the right move. Read more
Small Size Is Your Biggest Advantage: 4 Ways
No need to pretend you're a large company. Your small size can help you beat the competition. Read more
Seduce Your Audience Like Bobby McFerrin: 5 Tricks
Leading a meeting or brainstorming session and want to get your group to loosen up and forget their fear of embarrassment? Musician Bobby McFerrin has the an... Read more
New Social Media Strategy? 5 Questions to Ask First
A fast and focused way to make sure you get the ROI you need. Read more
PR Skills: 5 Rules for Handling the Media
Reporter on the phone? Use these rules to manage the conversation to minimize damage and maximize benefit. Read more
Trade Shows: Get Bang for Your Buck
Trade shows and conferences cost money and time. Ask these four questions to determine if a show is right for your business. Read more
Crisis Management: Is Your Team Freaking Out?
When the chips are down, you learn the truth about colleagues and partners. These four behavior patterns should serve as red flags. Read more
5 Ways to Use Social Media At Conferences
Before you attend your next conference, be sure you know how to use social media to get the most out of the conversation and connections. Read more
Can Bonnaroo's Creators Build an Epic Foodie Festival?
It's the first year the Great Googamooga festival in Brooklyn puts the spotlight on dozens of local chefs and craft food-and-drink makers. If "food is the ne... Read more
I've Seen This Movie Before
"You know you're going to screw up, you just learn to manage it," Tullman says. Watch video
Showcase Your Business Accolades & Publicity
Walk through Tullman's press room dedicated to 40 years of coverage of his business ventures and success. Watch video
Bad Press? 5 Ways to React
Senate candidate Elizabeth Warren fumbled news that she'd claimed ethnic minority status at Harvard Law School. When the press is all bad, here's how you can... Read more
Make Your Team More Nimble: 8 Rules
These easy guidelines can keep your company fast and flexible. Read more
Act Like A Big Company--on a Shoestring Budget
Tips from Mark Peter Davis, founder of Kohort, and Scott Gerber, founder of the Young Entrepreneur Council. Watch video
